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4 Reasons Why a Trusty VPN Is an Essential Tool for Webmasters

Virtual Private Networks (VPNs) are a popular tool among security connoisseurs and privacy junkies around the world (not to mention certain countries which seem to think that the Internet is a threat that should be… ahem… firewalled).

For those embarking on a path of online entrepreneurship, VPNs, if used right, can be an extremely useful tool – or, rather, an entire toolkit 🧰 – that makes their life easier and even allows outsmarting the competition.

A VPN works to protect your online activities by forwarding your internet traffic directly to a remote server, which then allocates you with a new IP address. To the rest of the Web, your browsing therefore appears to be coming from this new location (of your choice).

Your personal data (1) is kept hidden not only from the Web (4), but also from your Internet Service Provider (2) as the VPN encrypts all traffic passing through its server (3):

How VPNs work

As a result of this complex data choreography, Virtual Private Networks offer privacy, anonymity, as well as enhanced security and the ability to unblock restricted content – all while maintaining your comfortable Internet connection speeds.

So, what makes a VPN particularly valuable to webmasters?

When it comes to SEO, social media and content marketing, here are some of the definite advantages of using a Virtual Private Network:

#1 Reputation Protection đŸ„œ

When considering the need to safeguard confidential data, a VPN becomes an attractive option for webmasters who frequently handle personally identifiable information pertaining to clients.

Adhering to data laws – which are evolving fast – can feel like a burden to online creators and marketers. However, the mere thought of dealing with the consequences of a data breach should be enough to shift any business into gear and start taking their security seriously.

A blow to your reputation, a lengthy recovery process, and potential legal consequences are all likely outcomes of a data breach – it’s wiser to stem such risks in the bud rather than to deal with the results, don’t you agree?

#2 Security when Surfing Public Wi-Fi Networks đŸ’»

Webmasters who need to work remotely, or use their personal device when traveling (i.e. every one of them) should be aware of the risks of public Wi-Fi where man-in-the-middle attacks are rife.

Bad guys frequently exploit hotspots in cafes, airports and hotels, as these are often encrypted and can be accessed without a password. Browsing without a VPN can expose your login credentials, financial details, or confidential information about your clients if your Wi-Fi connection is intercepted by snoopers.

A VPN acts like a trusty shield for webmasters and freelancers on the road, protecting their data with strong encryption at the source (AES-256 being the standard) and making them virtually impervious to Wi-Fi hackers.

#3 Better Search Engine Optimization 🔎

Getting to the first page of Google results is a holy grail for any webmaster, even those who do not explicitly rely on SEO for their business’ survival.

Having an abundance of IP addresses at your disposal via a VPN, you can vastly expand your analytic capabilities by tricking Google into thinking you’re in an entirely different location.

More accurate data on search results and keyword rankings can be obtained this way, and you can accurately view advertising campaigns through the eyes of their target audiences in different countries and regions.

#4 Uncensored Access to the Internet 🔑

Many countries enforce varying degrees of censorship – and not just China, which is notorious for its Great Firewall; places like Russia, Turkey, and even Singapore (!) are known to limit their dwellers’ access to certain web resources on a regular basis.

In this context, a VPN is a boon for webmasters working from places with overly nosy authorities; a way of circumventing governmental censorship means they can do better work, with less disruptions.

Which VPN Features Make for a Trustworthy Provider?

It comes as a sigh of relief that most top VPNs are quite affordable and even offer you to try a VPN for free. Besides adequate encryption protocols, number of servers, and high connection speeds, there are a few extra features to look out for when scouting for the best VPN:

  • No logs policy: most paid VPN services that care for your data don’t keep information relating to connection times, IP addresses or browsing activities. After all, the entire point is to hide your activities from prying eyes, so the last thing you need is your VPN company keeping track of your web usage.
  • DNS leak protection: simply encrypting traffic and obtaining a new IP address isn’t always enough to stay private. When entering a website URL a search has be performed (by a DNS server) in order to display the correct content relating to the visited address. By using a VPN’s DNS leak protection (offered by many top providers) you’ll have the added benefit of protecting your activities from being exposed, collected, and analyzed by your ISP.
  • Kill switches: this is a pretty handy feature if you absolutely must ensure that data never gets accidentally exposed when using a VPN – even if your laptop disconnects from Wi-Fi accidentally. A kill-switch works to halt all internet traffic in the event of a VPN dropping out, and only allows traffic to flow once normal service has resumed. It provides that extra peace-of-mind for the most consistent proponents of privacy and security out there.

Getting a decent VPN is a smart move that can allow a webmaster to get broader insights into various markets, enjoy a smoother workflow, and stay safe against malicious attacks.

Investing in a new tool is always a painful process, yet for those who depend on the Web for their livelihood, a trusted VPN is something of a basic necessity rather than a fancy add-on.

Keep SEO in Mind While Managing a Multilingual Website + Tips for Popular Languages

You’re running a multilingual website, and your content has been localized into, say, three different languages. Given all the effort and time that went into the translations, you pat yourself on the back, awaiting an influx of customers happy to engage with a website that speaks their tongue.

Might it be that you’re celebrating a bit too early?

How Does Translation Influence SEO?

Newsflash: having your website translated into several languages doesn’t guarantee that its will appear on the first page of Google for the people who speak these languages. So, the impact translation on search engine optimization (SEO) is something that your business will have to consider at some point.

Indeed, having a multilingual website means dealing with different search engines in different countries, therefore, some additional website optimization is not only recommended – it’s a must if you want to rank.

Studies on the influence of different languages on eCommerce businesses have long established that translations play a critical role in business success. Here are some interesting outtakes from a study published by CSA Research several years ago, which polled over 3,000 people from 10 countries:

  • 30% of respondents never buy from English-only websites, and 29% rarely do
  • 56% of respondents spend more time on the websites in their native language or boycott English-only websites altogether
  • automotive and financial products are among those that consumers are the least likely to buy if the website isn’t in their native language
  • among the biggest concerns is the lack of payment information in the native language
  • 50% of the respondents also say they prefer at least the navigation elements of the website to be localized

However, a translation itself isn’t enough for a high ranking in Google and the local search engines. Optimizing the translated content is also critical to getting your SEO right – i.e. avoiding pitfalls such as lack of clear localized content structure, which leads to weak search positions, which in turn has an immediate negative impact on customer engagement rates and therefore sales.

What About Auto-Translation?

Some companies avoid investing in professional translation, resorting to auto-translation with tools such as Google Translate.

Google Webmaster Central advises against this practice, saying that ‘
using automated translation tools to directly create content for your site would be seen as creating auto-generated content, which is against Google Webmaster Guidelines’.

And that’s G-speak for ‘you will be punished hard, SEO-wise ‘.

Thus, using auto-translation tools, the abundance of which is offered not just by Google, but by different WordPress plugins as well, negatively impacts SEO results. On the contrary, getting your website professionally translated improves SEO ranking and user experience in general.

Getting Serious About Localization

To translate your website with search engine optimization in mind, we need go beyond word-switching and look at localization as a coherent discipline.

Localization is more extensive than simple translation since it involves adapting the many aspects of your content and products to the target market:

  • converting currencies into local equivalents if applicable – this includes both the sums, the symbols, and the word order
  • localizing units of measurement in case the target country uses a different unit system (e.g. metric vs imperial)
  • changing date formats to those commonly in use by the native speakers of the language
  • using proper formats for geographical and other data such as addresses and phone numbers
  • adjusting images and graphs according to local cultural norms and expectations – including, but not limited to, colors, forms, symbols, etc

If these elements are localized improperly, the search engine algorithm may not recognize them, consequently bringing a negative impact on your SEO results.

So, since localization has a profound impact on SEO, let’s take a look at the most popular languages with SEO in mind. Those were picked according to the ranking by Statista of the most common languages used on the Internet.

How to Localize Content for Chinese Speakers

According to Forbes, over 800 million Internet users are from China. So even despite the fact that most of them are located in a single country, the Chinese language is the second most used language on the Internet.

But the sheer number of users is not the sole reason, why you need to start localizing your website in Chinese and worry about search engine optimization.

China is one of the world’s largest markets for… well, almost anything, not to mention the biggest production and manufacturing area in the world.

If you decide to target the Chinese market, full localization of your website is a must, as only 10 million out of 1.3 billion people in China speak any English.

Localizing a website into Chinese has certain peculiarities you should keep in mind:

  • Word order is essential – as you’re well aware, Mandarin as well as Cantonese use symbolic writing (logograms, to be precise), where almost every symbol carries it own, separate meaning, and a word can be represented by one, two, three, or sometimes four symbols. This also means that rearranging symbols can have a dramatic impact on the message, up to the point where a single shift in position can completely change the meaning of an entire sentence.
  • Date and time order – in Chinese, the year is followed by the month and then the day (which is handy, by the way, when you want to order something by dates on a computer)
  • Name format – unlike in English and most other languages, the last name comes first in Chinese, followed by the first name.

Since Google isn’t popular in China (because it doesn’t work there without a VPN), the majority of Chinese people use Baidu to search the internet. International brands that operate in China therefore rely on the algorithms of this search engine to optimize their websites. Haier, a brand that produces home appliances, is one of the examples of full website localization for the Chinese market:

Haier on Baidu

Keywords on the picture above are not auto-translated but localized. You can quickly check it by going to Google Translate and type in the first keyword. The translation into English doesn’t make sense:

Keyword translation - Mandarin

When introducing a website to Mandarin, Japanese or any other language of the Sino-Tibetan group, keep in mind that, for SEO, keywords shouldn’t be auto-translated directly but rather researched, since the meaning of the words depends so much on the particular combination of symbols.

Implications for Localizing your Website into German

Although “only” around 80 million Internet users speak German as their mothertongue (which is peanuts compared to Mandarin), it is still among the top 3 most popular languages on the Internet.

Quite conveniently, English and German share the same language group (so also the character set, mostly) and around 70% of the German-speaking population also speaks pretty good English. So, for SEO purposes, it is usually not necessary to carefully translate your brand name like you’d be doing in Mandarin.

However, it doesn’t mean that you won’t have to face the peculiarities of the German language when doing localization:

  • Capitalization is the name of the game – all nouns, both proper and common, are always capitalized in German. Keep that in mind to avoid silly mistakes that look pretty serious to the native speakers.
  • Nouns have genders, which is identified by the article and the ending of the noun. To spice things up a bit more, there are also noun declensions, which means that “this is a Toyota” and “I saw a Toyota” would use different articles.
  • The German alphabet itself – informally, the extra letters ö,Ă€,ĂŒ,ß are often spelled oe, ae, ue, and ss by Germans themselves to simplify the typing, but for SEO purposes and keyword research, be mindful of the native letters when doing localization.
  • Words are typically longer in German than in English, which you should keep in mind if you have any elements on your website that do not automatically adjust to their content length; also, the SEO meta such as titles and descriptions may overflow the allotted 65/160 symbols if translated literally into German.

On the latter point, while the standardized replacement letter combinations are quite useful for creating URLs, simply replacing umlauts with their dot-less equivalents doesn’t necessarily keep the word looking the same for a German-speaker (and the German Google – note the clarifying question and how some of the instances aren’t even highlighted in the results):

The extra German letters

Although German is more forgiving than Chinese in terms of localization, it is still better to do your homework before expanding into the German-speaking segment of the Web.

Website Localization and SEO for Arabic Speakers

According to the above-mentioned Statista ranking, Arabic is in the top 5 languages used on the Internet, with ca 168 million Arabic-speaking Internet users worldwide.

Nevertheless, there’s still a rather large gap between how many Arabic-speaking people use the Internet, and how much web content is available in Arabic (e.g. compare the above 5% with the 0.9% of Arabic content on Wikipedia). In addition to this, Arabic has many dialects and variations, which may impact localization in surprising ways:

  • Numbers and dates – ironically, while people in Europe and the Americas use the numeric symbols referred to as the Arabic numerals, a large part of the Arab world uses a different notation which is formally called the Eastern Arabic numerals.
  • Phonetic peculiarities – vowels, for instance, can have signs above or below characters in Arabic. Although there’s a simplified spelling, like in Chinese, the correct use of the Arabic alphabet has a significant impact on SEO results.
  • Right-to-left writing – Arabic uses the right-to-left writing system, which will impact the infrastructure of your website during localization

Due to the peculiarities of the phonetic system, many international businesses do partial localization into Arabic. Zara, for instance, has the website navigation, payment information, and notifications localized while keeping product names and the names of their collections in English:

Zara in Arabic

You can also see how all their content uses the RTL writing system both for localization and SEO purposes.

Optimizing Content for Portuguese Speakers (and SEO)

There are over 170 million Internet users who speak Portuguese, making it one of the most commonly used online languages. Out of the 9 countries that speak Portuguese and its dialects, Brazil is of course by far the largest (and the fastest-growing) market.

Apart from Brazil and Portugal, though, it’s worth keeping in mind that this language is either the primary one or is extensively used by significant minorities in large parts of Africa (such as Angola and Mozambique) as well as Latin America (such as Uruguay, Argentina, and Venezuela).

While being a European (Romance) language by origin, Portuguese has some peculiarities that will impact localization, and, consequently, search engine optimization:

  • Forms of addressing people – keep in mind that in Portuguese there are the formal and informal ways of saying “you”, which use different pronouns – and using the right form of address a much bigger thing than in, say, English.
  • Native words – while Portuguese has a lot of loanwords, it has been a recent trend in the Lusophone countries to prefer using local equivalents instead, which should be considered during localization.
  • Double space – when translating a text into Portuguese, keep in mind that the final version will most probably be longer than the source because of this little quirk of the syntax. It’s also worth keeping in mind which trying to make your website look and feel authentic to the native speakers.

More to the last point, you need to keep in mind that meta titles and meta descriptions for Google search results in Portuguese will have to be adjusted to make them fit into the limited number of characters.

Languages Are Fun, but Require Attention to Details

Trying to reach an international audience in their native tongue is a great strategy that has propelled more than one business to new heights. However, any such undertaking will be less effective if the finer details of the language are not taken into account.

And it’s not just about looking trustworthy and authentic to the native speakers –

Your growth in the new segment of the web will be much more sustainable (and cost-efficient!) if you always keep in mind the implications on search engine optimization – from keyword research to on-page SEO such as meta-data.

***

Planning (or already executing) a localization of your website? Hit us up in the comments below, we’ll be glad to answer any questions you might have about optimizing your efforts for sustainable SEO growth!

StartLogic Hosting in 2024: the Last StartLogic Review You Will Have to Read

Is there any LOGIC behind STARTING your online business with StartLogic in 2024? (+99 points to the Pun Master).

Puns aside, we could of course settle on a superficial “yes” after examining their offer (“seems to tick all checkboxes”), their pricing (“looks reasonable”), and their server performance (“websites seem to be loading fine”) 


But that approach would make us pretty useless as professional hosting reviewers and webmaster helpers, wouldn’t it?

So, here’s the deal: this in-depth analysis will not dwell on the trivial (there are other StartLogic reviews for that) – instead, we’ll dig deeper into what this company really is, and try to answer the most pressing questions about Start Logic:

  • 🔌Who owns SiteLogic and why does it matter?
  • 💰What is the real price of SiteLogic hosting?
  • 💩Should you be aware of any caveats during checkout?

We will begin with a quick look at the history of StartLogic – you will soon see why it’s important to know their origins in order to understand their current situation:

How StartLogic
 Started

Take out your dark glasses, leather gloves, and detective’s coat, because we’re going on an investigation!

There’s so little information available about StartLogic that one has to hunt for bits and pieces across the web with a magnifying glass and a sharp mind đŸ•”ïž

Good luck finding any specifics about the founding year or circumstances of the company
 this looks like a job for our trusty time-traveling device, the Wayback Machine by Archive.org.

If we enter the www.startlogic.com domain into the query field, we’ll get a timeline of all snapshots ever taken by the Machine, which looks like this:

StartLogic timeline

This, and the brand analysis using the U.S. Patent and Trademark Office database, gives us enough info to conclude the StartLogic was created in 2003 in Phoenix, Arizona.

In the first years of existence, they focused on premium web hosting, and their website looked like this (well, to be fair, most websites looked like this back in the early 00’s):

StartLogic first site

By the beginning of 2010s, StartLogic could boast 100,000+ customers as well as multiple awards and accolades:

StartLogic second site

But then, something happened in the late 2013: their homepage was drastically redesigned into what it looks like up to this day, and the product line was completely overhauled by dropping the more expensive VPS plans and focusing on cheap shared hosting.

Something indeed happened to StartLogic, and that “something” is called


The Endurance Group!

Yes, our old friends Endurance, the conglomerate specializing in buying up decrepit hosting providers, moving the infrastructure to scaled-up farms, moving the support to India, and milking the cash-cow until it’s still profitable.

How do we know StartLogic is now a part of Endurance Group?

Well, as the first clue, we can use advanced Google search patterns like startlogic site:endurance.com to find mentions of StartLogic on the endurance.com website (you won’t find any by simply browsing, they list a lot of hosting brands but this one is not their primary focus so it only appears in Excel-based annual reports as well as obscure SEC filings).

To confirm our theory, StartLogic first starts appearing in Endurance reports somewhere around 2012-2013.

Secondly, a big fat clue is on that same Trademark Office page we’ve mentioned above: you can find Endurance listed under the “Current Owners” section.

Our final clue is right there on the StartLogic official website: no, not their (surprisingly superficial) “About Us” page – let’s click on the small-print “Privacy” link the footer instead.

Interestingly, the privacy policy page is situated on a different domain, and (hello there!) has an Endurance logo on it.

In fact, if you can find links to the same privacy policy page from other brands owned by Endurance, such as Purehost or Justhost.

So, what has Endurance done with its acquisition?

The Current State of StartLogic

Apart from their business model, there’s one more important thing we should understand about the new owner of StartLogic:

Endurance Group subdivides all brands in their portfolio into two broad categories: the flagship brands, which they actively develop and feature prominently on their official website – and all other brands, which they view simply as extras for the critical mass of their portfolio.

This philosophy is probably the result of necessity rather than anything else: after all, actively managing 40+ hosting providers would imply insane complexity unless you really truly focused on just a handful!

Guess which group our StartLogic falls into, though?

That’s right, the “all other brands” – the hosting providers they purchase en-masse and integrate into the same backend while preserving the trademarks and unique websites to create a semblance of choice for the consumers.

Here’s a taste of what we mean:

Go through the “Our Technology” subsection of StartLogic’s current official page. Now compare it with the corresponding section from the old StartLogic website of 2007 (i.e. before the acquisition):

StartLogic tech

They even preserved the old hosting architecture diagram, which, by the way, can be found on most other hosting providers owned by Endurance.

This either means that all “other” hosting brands in their portfolio are being serviced by the same data center with outdated tech that’s 10+ years old, or



that Endurance didn’t even bother updating the page for 10 years after acquiring StartLogic!

Either way, such setup does not make StartLogic’s offer more attractive – after all, would you rather pay for something that has been custom-made by the brand you’re choosing – or instead for something cost-minimized and bundled with other lookalike brands?

***

Speaking of being bundled with lookalike brands: support at SiteLogic is provided using an Endurance-wide “call-center” system which it shares will all other “non-important brands”.

The live chat is identical to all other live chats on other Endurance-acquired hosts, and when we say “identical” we don’t mean it in the positive way.

Since the support team handles all minor Endurance brands simultaneously, each specific representative is not too knowledgeable about the particular brand you’re asking about: for some examples of bloopers and outright errors, see e.g. this part of our Netfirms review or this part of our PureHost analysis.

***

As to the product offer, that also has been optimized to the max, first by removing the Virtual Private Server (VPS) plans of the pre-acquisition StartLogic, and then by reducing the number of hosting plans from three (“Express”, “Pro”, and “Supercharge”)

StartLogic old plans

– to a single one, organized according to the “all-inclusive” principle and packed with freebies, from domain and email to marketing tools:

StartLogic new plan

But are all those items marked in all-caps “FREE” actually free of charge? Let’s take a closer look:

The Real Cost of StartLogic

The first thing that we should note right away is the star next to its $2.75/mo* price offer: as any self-respecting asterisk, this one should also lead to some kind of footnote or special explanation, right?

Yes, it does – all the way down in the footer of the website, in the smallest text that is still legible (in fact, it’s the tiniest font used anywhere throughout the StartLogic website) – we find the other end of the asterisk:

StartLogic asterisk

The link in the footnote leads to a Help Center page with “regular rates”, which, unsurprisingly, are quite a bit higher (in fact, 2x higher) than the $2.75 advertised in big bold letters on the front page.

But that’s not something you can find out during the checkout process – all you’ll see are the promo prices which will only be valid for the first billing cycle..

Speaking of the StartLogic checkout process – or, should we rather call it:

Squeezing Out Every Dime

Remember we mentioned that Endurance Group’s core strategy was buying up hosting providers and extracting as much cash from the once-renowned brands as possible?

If you’re still not sure what this means, just try purchasing a hosting plan at StartLogic.

When you click on the call-to-action button on the homepage, you will first be asked to choose a domain name to use for your new website. So far, no mention of whether it will cost you anything
 let’s move on to the next step:

StartLogic domain registration

Note the absence of real prices in the checkout summary – but that’s not the only thing that’s presented in a “promo way”: the domain name we’ve just picked in the previous step is listed as free!

Let’s look closer, though: the word “registration” should give us a hint – when StartLogic says “FREE” in all-caps, in fact it means “free for the first year” –

How do we know?

There’s a page with domain renewal prices, of course. Good luck finding it on the official website, though – it’s well-hidden deep inside the knowledgebase. According to that page, a standard .com domain renews at $17.99 per year, well above the average market price for this extension.

As a “bonus”, the Domain Privacy checkbox is checked by default – adding to your cart the ability of hiding your real identity from your domain name’s records, whether you need it or not. That’s an additional $9.99 per year with none of your consent, cha-ching!

While we’re on the topic of pre-selected extras:

Don’t scroll down too fast!

Because you might just miss the two randomly active checkboxes in the next part of the checkout screen:

StartLogic extras

Don’t get me wrong, the problem is not that security and backups are not essential to any self-respecting website!

The problem is that StartLogic assumes you need specifically those two things so badly that you shouldn’t be asked if you actually want them right now, with your hosting purchase.

And that’s another $19.95 per year for security and $14.99 per year for backups – both of which you can get absolutely free using popular WordPress plugins such as Wordfence and UpdraftPlus.

All of the above adds up to an extra $44.93 per year on your hosting bill – in other words, inflates your grand total by more than 60%!

But wait, there’s more (more costs, of course): remember in the previous part of our review we mentioned that the hosting plan itself gets more expensive after the first billing cycle?

If we combine this price hike with the fact that your “FREE” domain name will start costing $17.99 per year starting with year 2, we should expect our hosting payment to more than double in all the subsequent billing cycles.!

As a final nod to dark patterns, StartLogic wants you to tick a box if you don’t want to receive their newsletter. Sweet!

So, what are we left with in the end, apart from an oversize hosting bill? Let’s sum it up before discussing our final verdict:

Pros and Cons of StartLogic

  • A single hosting plan which includes everything you need to start a full-fledged website.
  • Relatively short and straightforward checkout procedure that consists of only two pages and takes no more than a couple of minutes to complete.
  • A brand name that has been around since 2003 and was one of the pioneers of the web hosting industry as we know it today.
  • Fast support on most occasions: even during the night hours our waiting time rarely exceeded several seconds.
  • 30-day money-back guarantee (note that as with most other hosts, this does not include domain names).
  • The company is currently owned by Endurance, which specializes on buying up failing hosting brands and cost-cutting to the max.
  • Several extras are pre-selected for you during the checkout, which means your hosting bill is artificially inflated by more than 60% without your consent.
  • The fact that the $2.75 indicated on the homepage is a promo price which will double in all subsequent billing cycles is not communicated clearly enough (in fact, one can get a feeling that this is being consciously hidden from the user).
  • All information on real (non-promo) prices is tucked deep inside the online knowledgebase.
  • There is no clear indication that the domain name you register during the checkout will cost you money after the initial billing cycle.

Should You Use StartLogic?

Remember, when you decide whether or not to use a particular web host, you’re not just thinking about the immediate out-of-pocket amount: since hosting is a continuous service, you also need to take into account the long-term recurring costs.

In the case of StartLogic, the math is not on your side: while you might end up with a rather generous offer for your first billing cycle (if you remember to un-tick all the extras, of course) – your yearly expenditures will inevitably grow my more than 100% after the initial “promo” period is over.

There’s certainly a clear logic at play here – but that logic is not in your favour as a customer.

StartLogic is a bit too eager to extract as much money as possible from your pocket (after all, that’s what their parent company does as their core business strategy) while offering little of value that you couldn’t get from a more transparent and modern hosting provider.

And this is a big turn-off for anyone looking for a long-term partner which will determine the stability of their entire online presence.

In Search of the Cheapest WordPress Hosting – The No-Nonsense Guide for 2024

☑︎ this guide has been last updated in May 2024

If you’re reading this, congratulations! – you’re one of the (few) reasonable people interested in minimizing their hosting bills.

As with most things, there is a catch, though.

Three of them, to be more specific.

While finding the cheapest WordPress hosting sounds like a simple comparison task with a simple mathematical solution, we need to be mindful of the following pitfalls when evaluating our options:

💾 What does “cheapest” even mean? Do we want to pay the least amount of money up-front (and for what period), or look for a hosting that doesn’t quietly inflate prices after your initial period is over – or for the lowest price given a set of essential features? While we’re at it:

💎 Is there something we absolutely can’t do without? In other words, what is the minimum feature set that’s even worth calling “value for money”? Some hosts might be so cheap it’s almost free, but will you get all the necessary things to run a stable WP website?

đŸš« Any irrelevant criteria that don’t matter? Articles that “rank” the most inexpensive hosting providers tend to use loads of different parameters to justify their opinions. Do all of them really matter? Do ANY of them matter?!

For those who don’t wish to go into details, here’s our top picks, with in-text links to the respective descriptions in the second part of this guide:

As you can see from the table above, there’s no single, all-encompassing figure to characterize a web hosting’s pricing. Let’s untangle the details and run the numbers!

Defining “Cheapest” (or Look Out for Asterisks)

The biggest difficulty in comparing web host value is the industry-wide obsession with promo pricing – a strategy whereby the first year or years of your subscription cost less than the normal price.

When you visit a hosting provider’s official website next time, look for asterisks, superscripts, or other indicators of disclaimers next to presented prices, for example:

      Starting at $2.75/mo *

Then try finding the actual disclaimers. This usually requires scrolling all the way down to the bottom of the page, or even browsing the terms and conditions. When you finally locate the disclaimer, it will look something like this:

      * Prices reflect discount on first term

While already not conveying user-friendliness, this is still a standard practice (not only in hosting), and in itself isn’t something to frown upon. Or it would be, if not for some less transparent additional tricks used by most hosting providers:

  • Promo prices are presented as discounts, with the strikethroughs and percentage points leading you to believe that this is what you’ll be paying for the rest of your subscription, not just the first year.
  • Real prices are often hidden in terms and conditions or presented in the smallest and faintest font possible. Sometimes the checkout page will not contain ANY mention of the price you’ll be paying at the end of your promo period.
  • Worse still, essential features like domain names are often marketed as “free”, while in reality only the first year of usage will actually be costless.

With competition in the hosting industry being high as it is, your hosting bill can quietly inflate 2-, 3-, or even 4-fold after the promo period is over! As a “cherry” on top, in order to understand that in advance you’ll really need to scour the provider’s website for clues and small-font disclaimers.

These concealed price hikes can become absurdly large:

For example, if you choose annual billing for the most basic plan at Bluehost, which is often praised as one of the “cheapest” WordPress hosts, your bill will grow by 73% in the second year – and stay that way!

For this guide, we’ve set a goal that sounds very logical, but sadly looks almost ambitious when you look at other reviews:

– not only do we consider ALL possible promo effects in our comparisons, but also try to focus on hosts where those effects are as small as possible.

Another thing we should take into account is that different people have different goals when searching for the cheapest WordPress hosting:
– some would like to pay as little as possible up-front,
– some prefer annual billing,
– and some want their aggregated costs for the lifetime of the website to be as low as possible.

And yes, this is why our top-picks table has so many columns :)

In order to account for the promo effects, two of our figures look at aggregate costs over a 5-year period, which can be viewed as an average lifetime of a small/medium website.

This approach allows us to level off the initial promo pricing and look at a bigger picture – making the results much more comparable.

Just in case, here are the more detailed explanations of each measure:

  • Lowest upfront indicates the smallest amount you can expect to pay if your goal is to minimize the immediate payment as you’re registering a hosting account. Quite expectedly, this always implies going for a monthly billing option if available.
  • 5 years, annual billing is our primary gauge, which assumes that you purchase a yearly subscription and continue with this option for the rest of the 5-year period. This one is used to see how heavily the hosts discount their longest subscription offers relative to the more standard ones.
  • 5 years, cheapest is similar, but sums up your hosting expenses over the representative 5-year period while using all promo offers, if any, to the max. This generally leads to higher up-front payments, but reduces the overall cost.

It is also worth noting that all of the above figures are calculated for a bundle of hosting, domain name, and an SSL certificate – the minimum “essential kit” which allows creating a fully functional, modern website.

Why are we including SSL into the mix?

Because from a nice-to-have extra it has evolved into an essential security and trustworthiness feature for any self-respecting website (that wants to rank in search results).

How do we know that?

Because the big G said so, repeatedly. Most hosts have already made SSL certificates either completely free or heavily discounted, and in many cases even mandatory for your hosting subscription.

Discussions of each of our top picks, complete with detailed expense breakdowns by years and separate items, can be found in the second part of this guide – but before reading those it makes sense to gather a little more knowledge about other important features any good hosting provider should have.


and some tricks that are commonly used to distort the picture.

Let’s start with the must-haves:

What Else to Look for in a Host

Besides pricing, there’s a ton of other features that can be evaluated for any hosting provider – after all the machinery involved is quite complex and has many moving parts.

However, a large part of those features is either very good in most modern hosts, or simply cannot be measured that easily – or both.

Take page load speed, for example:

While it’s very easy to measure a website’s speed at a particular moment in time, the part of it that depends on the hosting provider is so small as to almost be insignificant!

Consider this: the number you got is valid only for a specific page, not the entire website, for a specific time of the day, and for a specific location of your test server (yes, signals take time to travel across continents, even at the speed of light).

If that wasn’t enough, the absolute majority of the actual load time will be eaten up by your active WordPress plugins and the images on your page.

So, if anyone uses a single load speed figure for evaluating or ranking hosting providers, it must be one of the two:

either a single measurement that is not representative of anything, or a meaningless average which doesn’t tell you a thing about the actual performance your pages will exhibit on the same host.

Keeping this in mind, here are the most essential hosting parameters that you CAN evaluate in advance and that tend to make a difference, based on personal and collective experience:

  • Support quality, which includes everything from how easy it is to contact support (I’m looking at you, 1&1 Ionos!), to how quickly your tickets get answered, to the actual willingness of the support team to resolve your issues. The most straightforward way to test support quality is to just try asking a couple of questions – you will see the good from the no-so-good in no time.
  • Ease of use – yes, as simple as that! If a hosting provider really cares about its clients, it goes the extra mile to make life easier for them. This encompasses everything from the sign-up process (twelve steps and 30 minutes of your life wasted? no, thanks!), to the hosting control panel (200 features, of which you actually use maybe 2?), to the cancellation procedure (let’s hope you don’t need that any time soon, but it’s comforting to know that it need be, the process is clear, quick, and hassle-free).
  • Transparency, as in – is the host being clear about its policies, especially promos? How consistent is its pricing? How do refunds work? How willing is the support team to reveal any of those that you still don’t quite understand?

The list is surprisingly short, isn’t it? :)

We didn’t include any technical parameters such as available disk space, type of hosting admin panel, or php version – because virtually all hosting providers offer decent technical setups.

While you’ll of course find some differences here and there, any self-respecting host (and definitely all we’ve considered for our top picks) will have more than enough for a beginner website. After all


If you’re looking for advanced features or above-average specs, you’re probably not reading the right guide right now – the cheapest hosting is definitely not what you need :)

As you also might have noticed, most of the items we’ve mentioned above are “soft measures”, i.e. something that is quite difficult to put into clear numbers. And that’s not a coincidence –

– because so many things about your final website just happen to depend on dozens of factors, including your specific WP setup, a specific page on your website that is being measured, your visitors’ device profiles, conditions for a specific server on which your website is hosted, etc, etc.

This also means that many criteria commonly used in hosting comparisons simply don’t stand the test of rationality. Here are some common superficial or misleading practices:

What NOT to Look for in a Host

Yes, one of the reasons for preparing this guide was actually the existing guides on the topic. While for someone who is not a hosting geek all those graphs and ratings might give off an impression that serious work has been done in preparation for an article, the following truism is always worth keeping in mind:

– complicated-looking doesn’t automatically imply reasonable or trustworthy.

After spending some time (preferably at least 10 years) using and analyzing various hosting services, as well as setting up your own hosting servers from scratch, one starts distilling things that tend to matter from things that only look relevant.

So, regardless of how much I sympathize with the authors of similar guides (I really do, knowing first-hand how hard it is to try to produce quality content), there are several rants that just can’t be avoided if we want to arrive at a sensible result:

Ratings, stars, and other arbitrary quantitative evaluations given by reviewers. While we can surely understand why those are being used (after all, things look more serious and stable with ratings on them), it doesn’t negate the fact that actually interpreting them as something useful for the reader is near-impossible.

To illustrate the point, here’s a typical example from a comparative analysis of hosting providers:

Hosting ratings?

Each host in the list is given an overall score on a scale of 0 to 5, and several feature-based scores on the same scale, this time expressed as stars.

And yes, summing up and visualizing are powerful techniques to improve readability of any data – but could somebody explain to me what “★★★★☆ for pricing” or “★★★★★ for features” really means? Does it make sense at all to measure, say, uptime in stars?!

This is an example of how ratings and stars are used to purely nudge the reader towards choosing a specific hosting provider, which is probably beneficial for the authors of the post, but not necessarily for the readers.

Even the aggregate rating itself is not all that clear: the example above gives 4.4 to the host that ranks second in their list.

At the same time, the first host has a rating of 4.8 and not 5.0, which should mean that there is no perfection? Or that even that great host doesn’t fully meet all expectations by the authors of the evaluation


Even more interestingly, the third host in that list has a rating of 4.5 – which seems to mean that, strictly speaking, the hosts are NOT even being ranked by this mega-score.

So, at the end of the day, how much useful information have we extracted from these ratings? Almost none: their scales seem to be relative, not absolute, and the endpoints of those scales are not even remotely explained. They don’t even seem to be used consistently throughout the containing text!

How much additional confusion have we got after trying to figure them out? Quite some, as can be seen from the above example.

Conclusion?

Not only do arbitrary, unexplained ratings add close to zero value to an analysis of hosts, they can actually obstruct our view with unnecessary details that only serve the goals of the authors, not the readers.

Now, for another thing that’s been grinding my gears for quite some time now:

Small-sample tests or even single graphs measuring things like load speed and uptime, which are implied to serve as objective measures of a host’s performance.

When I see a speed test graph in an evaluation of a hosting provider, a slew of questions instantly appears in my mind:

Tested how exactly?

For example, was this graph compiled by tracking a single domain from a single observation point, on a provider which hosts millions of domains on thousands of servers in dozen locations? If not, how many domains and observation points were used?

Finally, am I missing something or is this graph actually spans 5 minutes? Even if it was 5 hours, that’s grossly insufficient for any statistical inference about a host’s reliability.

Another example from a different post openly states that this graph (the only one in the evaluation of a host) has been constructed from a single website of unknown configuration:

Hosting downtime?

In this case the author doesn’t disclose the parameters of the speed test, though e.g. the locations of the test server and the observing server.

Now, it’s true that a site’s loading speed matters greatly when it comes to visitor engagement and satisfaction. However, the lion’s share of your final result will be dependent on the way you configure WordPress (including the number of plugins you install), the theme you use, and, most importantly (and trivially), the content of your pages, like images and videos!

Moreover, your visitors will access your website from a huge variety of devices on very different connections, from old smartphones on 3G networks to gaming laptops on optical cable.

And even if we discount all of the above, running a test on a single website from a single observation point can’t reasonably be extrapolated to an entire server park running countless websites on many servers in different locations.

What else?

“Exclusive” offers which are valid “only” for the visitors of a particular review: this has become a less frequent phenomenon these days, but it doesn’t mean it’s completely gone.

Let’s make it clear once and for all:

No self-respecting hosting provider offers special prices JUST for the visitors of a specific website.

Why would they? If they do that with one website, others will quickly want the same deal, which kind of defeats the purpose. Besides, promo prices for most hosting packages are already heavily discounted, which leaves little to no wiggle room for extra price cuts.

Simply put, in most cases the “exclusive” offers are just the plain old promo prices which can be found just as easily on the official websites of the respective hosting providers.

Finally, my “favorite”:

Comparing apples with oranges, as in – directly comparing promo prices of one host with regular prices of another, or comparing shared hosting prices with managed WP hosting (more on this topic a bit later).

This one wouldn’t be included here if it wasn’t for the fact that you can actually see it even in hosting comparisons from large, popular websites!

Are those comparable?

Not only does this example mix together promotional and full prices – one host is even quoted for its managed plan despite the title of the list clearly stating that this is a shared hosting matchup.

Seriously, WBE, I love your work, but in this case, I’m forced to exclaim, “get your act together!”

The only rational explanation for the above table that I can come up with is the size of affiliate commissions paid to the author of the review by each of the hosting providers – which is of course not something that the users should care about.

***

Now that that’s out of my system, let’s briefly take a look at one final important distinction before we discuss our top picks in more detail:

Shared vs Managed WordPress

The entire “find the cheapest WP host” quest gets an additional twist once you realize that many hosting providers offer more than one service that lets you create a WordPress website!

For example, in addition to standard hosting (which is often called “shared” since you’re sharing a server’s resources with several other websites), there’s oftentimes a “Managed WP” or a “WordPress hosting” solution. As a rule, it’s considerably more expensive – but apart from that, what’s the actual difference?

Actually, when you look under the hood, the perks aren’t necessarily tasty enough to justify the hefty price premium. The most useful ones can be summarized as follows:

  • Pre-installed WordPress – i.e. you get an up-and-running WP starter website out of the box. Note that on most shared hosting accounts you get automated apps that let you install WordPress in 3 or 4 clicks.
  • Automatic updates and backups – this one’s more useful, but can still be done either by hand (the updates) or by using free plugins (backups) just as well.
  • Optimized performance – which is supposed to mean that the servers running your website will be specifically configured for WordPress. I’ve yet to see a hosting provider which actually lists those optimizations though

  • Pre-installed plugins – which are intended to provide advanced features like malware scans or search engine optimization. Note that you can install those same plugins yourself, if you actually need them. This one really looks less like a benefit and more like bloatware, if you ask me.

Does all of this combined warrant a price tag that is twice as high as shared hosting? For some hands-off users, maybe.

Managed WP

A typical example of managed WordPress (by GoDaddy). Note the same-old promo strategy with links to disclaimers about your next bill becoming much larger.

Can managed WP compete for the title of the cheapest WordPress hosting solution if the same host also offers a less expensive shared plan? Not really.

Unless the pricing is really, really appealing, most of the additional features of managed WP hosting either can be replicated with relative ease or look outright superfluous.

Not surprisingly, in this guide we focus mostly on shared hosting plans, with the rare exceptions of hosts that have some features of managed WP but offer much more competitive prices.

Speaking of such exceptions, let’s meet the first of our top picks for the cheapest WordPress hosting:

The Winner: Warpgate

Taking into account everything that has been said earlier about prices, features, and comparison methods, it was actually surprisingly easy to compile our list of top picks for the “cheapest WP hosting” category.

And among those, in turn, one hosting provider easily stands out if you start looking at the numbers, and that’s the geekish-ly named Warpgate.

Warpgate

The name is an allusion to the sci-fi devices which can materialize objects seemingly out of nowhere, by instantly moving objects between very distant points in space.

Warpgate allows creating WordPress installs in a matter of seconds – all without requiring your credit card details for the first 30 days! The process is so smooth compared to oldschool hosts that it actually does feel like using a little WP teleport.

Get 1 Free Month on Warpgate ›

The WordPress install you get lives on a temporary subdomain, and for a full month you’re free to build and prepare your website without paying a dime.

You can switch to the full plan at any time during the initial 30-day period, which entails adding a permanent domain name (right from your WordPress admin, by the way) and choosing between monthly ($3) or yearly ($30) plans.

The domain name itself, as well as SSL certificates and all other hosting features like email, come at no additional cost for the entire duration of your subscription – i.e. there’s no promo pricing. At all. Which makes the breakdown of your expenses look as minimalist as a Scandinavian coffeeshop:

Year 1 Year 2 Year 3 Year 4 Year 5 Total
hosting $30 $30 $30 $30 $30 $150
domain $0 $0 $0 $0 $0 $0
SSL $0 $0 $0 $0 $0 $0
total $30 $30 $30 $30 $30 $150

As we’ve mentioned above, the makers of Warpgate have decided that hosting panels create more confusion than benefit, so the dashboard has been stripped down to the absolute essentials and put right inside the WP admin:

Warpgate hosting panel

Overall, on a more visceral level there’s just something subtly pleasing about using Warpgate.

Whether this feeling comes from the refreshingly simple and friction-less interactions, from the down-to-earth and frank but still very friendly support, or from the peace of mind knowing there are no catches, hidden fees or price hikes – this unconventional hosting provider is on top of our value-for-money WordPress hosting shortlist right now.

Close Second: Namecheap

Yes, its name literally suggests that it should be on our frugal radars. Having started as a no-frills domain name registrar, Namecheap has grown into other niches over the years, including web hosting.

Namecheap

The Stellar shared hosting plan is the least expensive of its offers, with monthly and yearly billing options. The latter contains a 50% discount for the first year of use, which is clearly communicated on their pricing page.

Domains are cheap, naturally. SSL also comes at a discount for the first and second years, but after that costs almost as much as the domain name.

Get 50% Off 1st Year at Namecheap ›

In total, you should expect your hosting bill to almost double starting from the second year – but even that price is still very low compared to industry averages:

Year 1 Year 2 Year 3 Year 4 Year 5 Total
hosting $15.44 $30.88 $30.88 $30.88 $30.88 $138.96
domain $8.88 $10.98 $10.98 $10.98 $10.98 $52.80
SSL $0 $4.44 $8.88 $8.88 $8.88 $31.08
total $24.32 $46.30 $50.74 $50.74 $50.74 $222.84

While not the absolute cheapest WordPress hosting option, Namecheap does entice with below-market pricing, high-quality infrastructure, and fast support.

Overall, it’s a solid addition to our top picks, and a formidable challenger to Warpgate when it comes to value-for-money hosting.

Runner Up: Hostinger

Our third and final favourite is a hosting discounter famous for its aggressively cheap special offers, especially year-end campaigns.

Based in the small European country of Lithuania, this globally active host offers its services in more than 40 languages and has clients in virtually every country in the world.

Hostinger

Hostinger’s Single Shared plan is its by far cheapest option, with prices dropping as low as $0.80 per year if you are ready to pay for 4 years in advance.

Standard prices (at which your account will renew after the promo period) are several times higher, though; here’s the breakdown for the annual billing cycle:

Year 1 Year 2 Year 3 Year 4 Year 5 Total
hosting $23.40 $95.88 $95.88 $95.88 $95.88 $406.92
domain $8.99 $10.99 $10.99 $10.99 $10.99 $52.95
SSL $0 $0 $0 $0 $0 $0
total $32.39 $106.87 $106.87 $106.87 $106.87 $459.87

In addition to inexpensive hosting, domains, and SSL, you can enhance your future website with a slew of useful add-ons like backups, SEO tools, and priority support – all at an additional cost, of course.

Get term discounts at Hostinger ›

Overall, despite its somewhat flashy selling tactics and significant post-promo price hikes, Hostinger continues to be one of the most inexpensive hosting solutions out there, keeping server and support quality on a level that fully justifies it being a part of our cheapest WP host list.

How Do I Choose?

While we’d be glad to trim down our final results to a single host, it just doesn’t make sense to leave you with no choice, right?

It does?

Well then, here are some tips on how to differentiate between this guide’s three shortlisted hosts, if you so insist:

  • If you’re planning to create 2-3 websites, go for Namecheap’s Stellar shared hosting plan – a balanced combination of low immediate payments and very reasonable long-term pricing.
  • For those ready to lock in for a period of 4 years, Hostinger’s Single Shared plan provides absolutely unbeatable long-term pricing – just keep in mind that subsequent bills will get significantly (like, 800%) higher.
  • In all other cases Warpgate is a satisfyingly simple solution that doesn’t require any upfront payments (or even your payment details) and offers clear, transparent prices for its all-inclusive WordPress warp-ins.

Don’t take our word for it – trying out a web host has never been easier, especially with Warpgate’s free 30-day no-strings-attached full-featured trial.

Get 30 Days Free on Warpgate ›

What do you think of our top picks? Know of any other value-for-money web hosts we didn’t mention in this guide? Share your thoughts, suggestions, and experiences in the comment section below!