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"photography"

5 Budget-Friendly Resources to Get the Best Visuals for Your Small Business Website

Up until a few years ago, a ‘fact’ was making rounds all over the Internet and news publications, declaring that the human attention span has shrunk so low that even a goldfish can now focus better than us.

While the fact was debunked in due course, new research emerged and refueled the discussion: our attention spans aren’t shrinking; they are evolving. Human attention span has evolved to… well… pay attention more selectively. With content coming at us from all angles, we have adopted ways to discern which deserves our attention more and for how long.

Understandably, this makes a marketer’s job just a tad more difficult.

Since visuals are the most potent form of grabbing a passerby’s attention, web designers and marketers have to become clever’er and craftier with their images/videos 🦸

For small businesses, this is a more troublesome feat. With limited budget and resources, where hiring a graphic designer is not always possible, what other avenues are left for them to show their visual creativity and capture those fleeting and evolved attentions of their customers?

In this article, we list down 5 tools that will help in adding visual appeal to your web pages. Most importantly, all of them are easy on the wallet and do not involve hours of technical learning.

Most of these are online applications that are super-easy to use and even when a learning curve is involved, it isn’t a steep one and you’ll be able to get the hang of it in almost no time.

Let’s start with web graphics first:

Piktochart: Social and Infographics

When customers first land on a website, it is the visual appeal of it, its aesthetic that conveys important pieces of information about the business to the consumer. For example, if the business is legitimate, is it credible, does it know what it’s doing and so on.

These first impressions are important as they make customers not only decide about your business’ credibility but in what words they’ll be talking to their friends about you.

With Piktochart, your website’s aesthetics and designs are well taken care of. These include website header design, individual product images, infographic templates, and not to mention your marketing and advertising visuals.

Pictochart

The only gap in their product offer seems to be site logos, which can be easily tackled by more specialized tools such as LogoDesign.

Piktochart offers a wide range of design templates that fulfill practically any small business design need. The most awesome thing about Piktochart? Many of its design products are free. Even when they’re not, the price tags have been kept low enough to encourage business activity.

Piktochart has been designed not only for companies but for individuals too. So if you are a freelance writer and want to create your online portfolio website (which you absolutely should!), the tool offers easy editing and customization, a wide variety of industry-standard templates, and even helpful tutorials to get you going.

Pexels: Stock Images

There comes a time in your content marketing journey when you are in need of hi-res photos and will require the help of stock images. Quality stock images, captured by the lens of professional photographers is what drives a large part of content marketing. And Pexels is a great resource to find the images you need.

The site offers such a huge range of photography choices that you are bound to find the exact one that fully represents the emotion you want to convey. Almost every image or graphic you’ll find here is royalty-free, meaning, you can use them freely in your content marketing and other needs as long as you duly credit the photographer – something you should always do.

Pexels

The images you’ll find here are not only creative and imaginative, but they are also pure joy to feast your eyes on. In addition to images and graphics, Pexels also holds an extensive library of free videos.

You can use these videos as your supplementary content, as stand-alone content pieces, or in your digital marketing campaigns. Since the site is free to use, make sure the photos or videos you choose are relatively less-used and therefore less clichéd.

Moqups: Mockup and Imaging Tool

To create detailed mockups that help you see your idea in its visual clarity, Moqups is the tool of choice. This quick design and planning platform is great for sketching, modifying, and refining mockups – in other words,

🙌 helping you and your team collaborate more easily and in real-time.

If your business is about graphic design or web design, this tool is particularly useful as a prototype software. It allows you to add a rough sketch of what you are looking for, enables collaboration with your team on how best to reach the end-goal, and clears up any wrinkles in the evolution of your designs.

Moqup

Moqups is also great when you want to display some visual information or a behind-the-scene representation of a design or product concept. Moqups help you up the ante in your site’s visual department.

Also, the tool is a bargain at $13/month for freelance/personal use and $20/month for teams. For more pricing details, head to their official website.

JPEGmini: Image Compressor

Page load speed is a real issue when it comes to website performance and user experience. Both these factors directly affect conversions, SEO, and therefore ultimately your revenues.

The number one issue that causes sites to load slower is heavy, image-rich content. High-resolution graphics that take up a lot of space and can reduce your otherwise well-optimized web pages to a crawl.

To prevent unnecessary user bounce due to slow page load, JPEGmini is a god-send. It compresses your hi-res image files (up to 80%) without compromising their quality or resolution. This helps your pics load faster, saves you precious server space, improves user experience, and in general makes your site a treat to use.

JPEGmini

The app is available for a one-time payment of $59; the pro suite with additional features will cost you $89. The best thing: you can start a free trial right now before you invest in either and see if it’s something that’s worth it for you.

Filmora: Video Content

For a modern website that wants to stand out, the importance of video can’t be overstated. Videos capture attention, encourage investment, and help convert your visitors into consumers.

Whether its tutorials and How-Tos, a quick tour around the site, a “get to know us” for the company owner and staff, or advertising videos, putting some motion on the screen is a great idea in 2024.

With Filmora, you can get all this done and more!

Filmora

Filmora comes as a downloadable video editing suite, complete with pro-level features yet with a gentler learning curve than such packages as Adobe Lightroom or DaVinci Resolve.

Because Filmora has a plethora of options, it can be a little overwhelming for a brand new user. But, despair not. If you’re willing to get your feet wet in the video world, it can be a rewarding — and on-budget — tool for making your website (and marketing) as engaging as possible.

There is a free trial, after which you can either opt for the pay-as-you-go plan or a one-time purchase. There are discounts up to 28% for students available on their official pricing page.

The Best (Budget-Friendly) Visuals Money Can Buy

In 2024 you don’t need extremely deep pockets in order to unleash your creativity and captivate your audience. You’ll be rewarded by better business if you put aside a (small) portion of your business budget for making your website and campaigns more visually appealing 🎯

Our list here is an attempt to help you with some almost-free sources that make this task that much easier. Some of these tools – most notably Filmora and Moqups – require a bit of a getting used to, but that isn’t a slow curve to follow. And the results on your bottom line are well worth the effort!

Got any experience with any of the tools listed here? Or maybe you’ve used other similar kits to create stunning visuals for your web business? Share your thoughts in the comments section below!

Renderforest Review: a One-Stop-Shop Media Creator for Your Online Business in 2024

Are you in search of an easy tool that can help you create professional-looking logos, promo videos, animations, and slideshows? Didn’t even know such tools existed?

In any case, if you’re considering or already managing a website, there’s no way you can avoid the need of producing brand-related images and videos for your project.

So, today we’re going to review a popular online media editing platform called Renderforest. The tool is getting positive reviews on Trustpilot, as well as social networks – which means it’s high time we figured out:

  • 🎓Can you use Renderforest if you have no prior experience?
  • 💡Which RF tools offer the best value for online projects?
  • 🔧How does their site builder compare to established brands?
  • 💵Which pricing plan should you choose at Renderforest?
  • 👍What do the 10 million existing clients like about RF?

This review will examine the various features of Renderforest to arrive at the final verdict: whether it’s worth using RF for your next online project.

First things first though –

What Is Renderforest?

As you’re probably guessed by this point, RF is an all-in-one tool that lets you create videos, logos, intro videos, slideshows, infographics, and animations.

And it all happens on a single platform – fully browser-based and requiring no subscriptions to start.

The whole idea of Renderforest is empowering anyone to create quality media for their business quickly and rather effortlessly (or at least with a much shallower learning curve than Photoshop or Pinnacle).

The tool has a pretty simple user-interface, making even novices capable of using it without any prior training.

Another thing that makes this tool unique from its competitors is the sheer choice of templates, meaning you can start immediately, working up from the existing samples.

Renderforest in numbers

Moreover, as the platform is cloud-based, the entire editing process is performed online. Neat, but not too exciting in our day and age.

To understand what makes Renderforest stand out from alternative tools, let’s analyze the parts of its toolkit one by one:

The Logo Wizardry

A logo is not merely an image; beyond this, it is a unique identity of your brand that helps you get recognition. A well-crafted logo makes a strong first impression and draws the attention of your potential customers.

In other words, a good logo conveys a slew of messages: your brand is trustworthy, professional, and offers quality services.

And yes, nowadays there are plenty of tools available online to create an eye-pleasing logo. However, not all tools are equal in terms of quality and user-friendliness.

Renderforest Logo Maker

Speaking of Renderforest, the tool claims to help you create a professional looking logo within a few minutes. The company says they use Machine learning algorithms that help them deliver the best design options to users (to be frank, we didn’t see anything that a purely algorithmic tool like LogoDesign.net could not do).

Let’s see how it goes.

The few simple steps to create a logo with Renderforest are quite straightforward:

  1. Go to their Logo Maker, and write down the name of your brand and then hit the “Create My Logo” button.
  2. The next step will ask you for a few lines about your brand – this does not influence your results, but will help generate more lifelike imagery and mockups.
  3. Next, you can select among six general stylistic directions for your logo, like “minimalist”, “flat”, or “watercolor”.
  4. Now you can edit the different elements of your logo, including the font, the icon, and the layout. If you don’t like what you see, you may click on “Create from blank” option to do it yourself.
  5. The last step will let you choose the download option – the free version is low-quality, but still works perfectly fine for a pitch or team discussion. For production logos, a plan with high-definition rendering is of course recommended.

Voila! It’s so smooth it almost looks like wizardry (and technically it is, because it’s a logo-making wizard, get it?).

Does it use machine learning? Unlikely, since we’ve gotten the same suggestions from using very different.

Does it mean it’s no good? Au contraire, the tool is definitely a great help for those who don’t own an expensive Adobe subscription or want to pay hefty sums to graphic designers.

Is their video maker up to the standard?

Creating Videos with Renderforest

Yes, at RF you can easily create a high-quality video without knowing a thing about (or paying for) professional editing software.

To start with, there are free video templates that help you create intro videos and product explainer videos.

If you want to give your video marketing a unique touch, you may use their 3D explainer video toolkit that has over a thousand of animated scenes. You may sort these scenes by options like “Most Popular”, “Trending,” or “Newest.”

Similar to logo creation, the steps to video creation are quite simple. You need to choose a template, edit your project online, download it, and hit the publish button. Your video is now ready to use!

Renderforest has a stock gallery of commercial videos that you can easily remix and edit without going through any complicated interfaces.

Renderforest video templates

Apart from this, they have more 195.000 high definition royalty-free stock footage that you can use to make your video more professional and appealing.

And of course don’t forget a sound library for those finishing touches to your new video – btw this option allows you to upload your own music as well.

Renderforest as a Site Builder

Alright, you’ve got your cool new logos and videos, now for something to use then on…

Along with the media, Renderforest enables you to design a full-fledged website with the help of their page builder.

The tool is mostly geared towards landing pages, but you can also use it to construct an entire website if you wish – directly in your browser without any coding skills:

  • Renderforest has more than 100 ready-to-use templates for every conceivable purpose, from business and marketing to beauty and photography.
  • The visual editor is simple and minimalist, letting you focus on the essentials. You can make your site live within a few hours without any professional assistance.
  • Not sure this needs to be mentioned nowadays, but the templates are of course fully responsive, that means your website will function properly on all mobile devices, laptops, and desktops.
  • You can create multiple pages and bind them into a navigation menu for a full-blown website. The CMS/structure features are quite basic at Renderforest, so if you really need different content types and all such, WordPress is the preferred option.

Once you’re done, you can publish the website onto an RF subdomain for free or choose the paid plan for a custom domain name, branded email, more storage, and no ads (which is the only option you should consider for live websites that wish to look anything close to professional).

Sounds easy? Because it is! Nothing terribly advanced, so if you’re a professional web developer/designer, you shouldn’t be reading this :)

For everyone else, Renderforest offers a refreshingly simple and stripped-down (in a good sense) version of a visual site builder that lets you get online fast – and finally have somewhere to put that new fancy logo we generated earlier!

Plans and Pricing

Since RenderForest offers several different products, you are able to choose between a bundled option and individual tools. The respective toggle can be found on top of their official pricing page.

The former is suitable for those who intend to use the service on a regular basis: the Free plan offers unlimited low-quality videos and logos, while the progressively more pricey Amateur, Pro, and Popular plans unlock access to HQ media as well as the website builder.

Renderforest plans

The per-product plans are made for those who wish to use RF only once or twice – otherwise it becomes more lucrative to use the abovementioned subscription option.

The logo and video creation tools each has 4 plans, with the free version leaving a watermark on your video or rendering a low-fidelity PNG logo. The paid options allow you to remove the watermark and increase the quality of the render per your desired parameters.

The Website Maker is also a freemium model, with the paid plan giving you more storage and allowing to publish your site on a custom domain instead of the Renderforest subdomain.

User Satisfaction and Support

What about support, though? After all, regardless of the number of neat features, users will be looking for software that fulfils their needs, and that includes getting help and solving issues when they arise.

Support is available via the phone, by email, or using the contact form on the official RF website. There’s no live chat at the moment, but all the mentioned options are typically more than enough for most of your support needs.

Response time is short, and the team does their best to be as helpful and friendly as possible. In any case, with the tools that are that simple, you are unlikely to encounter too many questions or issues while using the product.

Having helped create over 10 million videos and logos, Renderforest can now boast being a part of G2’s list of the World’s top 100 software companies.

G2 is a global ranking platform that uses proprietary algorithms to assign scores to tech companies based on various customer satisfaction metrics from user reviews, social networks, and other online sources.

Being present on their top-100 list is an indicator of persistently high user opinions about the company and their products.

Should You Use Renderforest?

Time for the final verdict: who should use Renderforest, and is it worth opening your wallet for the paid features?

To recap, RF is a freemium online tool that lets users create videos for YouTube audiences, music visualizations, presentations, corporate slideshows, and other branded media.

The main advantages of Renderforest are definitely simplicity and cost savings: it gives you the freedom to create without asking for hours of training or subscription fees.

Big-budget online projects and advanced webmasters who know how to use tools like Figma and Resolve are unlikely to find anything they haven’t seen before.

For the rest of us bootstrappers and daredevils, Renderforest is a convenient all-in-one platform for fast, easy, and inexpensive media prototyping that definitely deserves a try.

***

Have you already used Renderforest? Any thoughts or questions? Hit us in the comments section below, let’s discuss!

Cómo Crear una Página Web de Cero: La Guía Sin-Sinsentidos para Principiantes 2024

Bien, así que has decidido que necesitas crear tu propia página web. Antes que nada – ¡felicitaciones! Esto significa que estás haciendo algo sobre lo cual el mundo necesita saber. Y cuando digo mundo, me refiero a la mitad del mundo, claro, el resto aún no tiene conexión a internet (¡así que agradece que tú si la tienes!).

En cualquier caso, esta guía te acompañará durante todo el proceso de hacer una página web en una manera clara, concisa, y lo más importante, sin tonterías – tendrás tu propio sitio web perfectamente nuevo en menos de media hora. Y ahorrarás más de €200 (Mex$4,000+ o Col$712,000) en el proceso, concentrándote solamente en lo que es importante y haciendo uso de algunas ofertas jugosas. En otras palabras:

Si, estamos todos ansiosos por comenzar, pero sugeriría repasar un par de cosas primero (no te preocupes, no tomará más de 5 minutos). Sin embargo, en caso de que ya tengas temblores debido a las ansias de crear un sitio web y quieras COMENZAR AHORA MISMO, sólo deslízate un par de párrafos hacia abajo utilizando este enlace en página.

Primero lo Primero

Primero, aclarémoslo desde el principio: si bien esta guía es completamente gratuita (obviamente), no se trata sobre crear una página web gratuito. Cierto, técnicamente es posible crear uno sin gastar un centavo, pero luego necesitarías recurrir a un hosting gratuito (que por lo general apestan horriblemente) o un plan de suscripción gratuita en un creador de sitios web como Weebly (que mostrará anuncios y su marca en tu sitio web, puaj). La razón más importante, de todos modos, es que en ese caso no puedes obtener un dominio gratuitamente, y subirse al pony de otro, como misitio.weebly.com, simplemente no motiva a tus visitantes a tomarte en serio.

Segundo, para aquellos preguntándose “¡¿quién eres tú para decirme como hacer las cosas?!”, aquí hay un breve resumen y/o autoelogio pobremente disimulado: mi nombre es Andrii Shekhirev, soy el fundador de la Satori Webmaster Academy (también conocida como este sitio). Además de crear páginas web para mis propios proyectos y para otras personas desde 2007, soy un Autor Elite en ThemeForest, el mayor mercado de plantillas para sitios web del mundo – mis productos han ayudado a más de 2000 personas a crear sus propios sitios web (y no, no voy a promocionarlos aquí).

A lo largo de los años he probado docenas de maneras de hacer páginas web, así como también creadores de sitios web, proveedores de hosting y sistemas de gestión de contenido. Esta guía es la esencia de lo que aprendí y me complace compartirlo contigo hoy.

¡Uf! Qué bueno que se acabó. Ahora, finalmente, pensé que sería decente comunicarte que esta guía contiene algunos links de afiliados, lo que significa que obtendré una comisión fija del respectivo proveedor si tu, por ejemplo, adquieres un plan de hosting a través del link en este texto.

He aquí la belleza del asunto: este arreglo no afecta el monto que tú pagas, porque el proveedor nos compensa con su propio dinero – para ellos es como redireccionar costos publicitarios. Así que, si te gusta esta guía, considera obtener hosting a través de nuestros links. Hagamos que una inmensa corporación multinacional pague, ¡muajajajaj!

..Eeh, bueno. Volvamos a lo nuestro. Para la última cosa preliminar antes de que comencemos (¡tenme paciencia!), aquí hay algunos de los mitos más difundidos sobre crear tu propia página web. Disiparlos temprano te va a brindar un mayor entendimiento de qué es qué.

Algunos Conceptos Erróneos – ¡Derribados!

Mito número uno: necesitas saber cómo programar para crear una página web. Claro que si. ¡SI VIVES EN 1994! Ahora en serio – como es de esperar, la tecnología ha avanzado un poco desde los primeros días de la Web, y la mayoría de las partes del proceso de construir un sitio web han sido automatizados hace largo tiempo. Incluyendo escribir el código. Solo tienes que elegir las herramientas adecuadas y estar al tanto de algunas cosas importantes (sobre las cuales trata esta guía).

Mito número dos: crear tu propio sitio web te costará un montón de dinero. Sólo si quieres tercerizar completamente con una agencia – que probablemente procederá con los mismos pasos descritos en esta guía de todos modos (y te enviará una gorda factura por eso).

Mito número tres: hacer una página web requiere un montonazo de tiempo. Bueno, a veces sí, especialmente si eres nuevo y estás aprendiendo desde cero. Pero si eres inteligente al respecto y te enfocas en lo correcto, puedes tener un sitio web listo y funcionando en MENOS DE MEDIA HORA. Y el único propósito de esta guía es ayudarte a hacer exactamente eso, ¡así que comencemos!

Paso 1 de 4: Obtén un Dominio y Hosting

Lo primero que necesitas es un lugar para que tu página web viva. En términos técnicos, este lugar es llamado hosting web – en esencia, es una computadora especializada que se mantiene siempre encendida que almacena los archivos de tu sitio web y se los presenta a cualquiera que tipee la dirección de tu sitio web y presione Enter.

Hablando de eso: también necesitarás reservar la dirección en cuestión (como www.ejemplo.com), llamada nombre de dominio. Afortunadamente, puedes hacer ambas cosas de una vez, ya que muchos proveedores de hosting también ofrecen dominios como parte del paquete.

Hay miles de compañías de ese tipo allá afuera, grandes y pequeñas, pero usualmente no tiene sentido elegir las pequeñas: en vez de eso, elige hostings confiables y estables con una larga trayectoria. Quieres que tu sitio web sea accesible las 24 hs del día, los 7 días de la semana, los 365 días del año, y ni siquiera voy a comenzar a hablar de lo tedioso que es mudarse a un nuevo proveedor si tu actual proveedor quiebra. Es muy tedioso, créeme.

De todos los proveedores de hosting que he probado y testeado, el más confiable y fácil de usar continúa siendo GoDaddy: tiene una trayectoria de más de 20 años, tiene más de 17 millones de clientes en todo el mundo y es fácil de usar para principiantes. Y actualmente ofrece algunos descuentos interesantes tanto en hosting como en dominios, lo cual cubriremos pronto.

Para realizar el subsiguiente proceso de solicitar tu hosting tan rápido y fácil como sea posible, recomiendo hacer una pausa e idear el nombre del dominio de antemano: puedes utilizar el buscador de dominios de GoDaddy para encontrar un nombre que aún no exista. Si de todos modos te atascas seriamente, aquí hay algunos tips rápidos para encontrar un nombre de dominio sin registrar que es simultáneamente tan cercano como es posible a tu palabra clave deseada o marca:

  • Considera usar una de las nuevas terminaciones de dominios como .co, .online, .shop o .site en vez de la genérica (y saturada) .es, .mx o .com.
  • Busca sinónimos de tu principal palabra clave usando herramientas online gratuitas como WordReference – cada nueva palabra base abre una nueva rama de oportunidades de nombres de dominios que puede que estén sin registrar.
  • Usa una de las herramientas especializadas para brainstorming de nombres de dominios. La mejor que conozco (y uso frecuentemente yo mismo) es la gratuita Dot-o-Mator, que te permite combinar palabras base con algunos prefijos y sufijos, organizados por tema.
  • Intenta añadiendo componentes universales simples que harán tu nombre de dominio más único (y en consecuencia menos probable que alguien más lo tome), por ejemplo “el” al principio del nombre o un guión para separar dos palabras.

¿Listo? Bien, ahora estamos listos para comenzar. clickea en el botón debajo para visitar la página de ofertas de GoDaddy con descuentos especiales para hosting. Por cierto, ¿recuerdas ese paquete de hosting + dominio que mencionamos anteriormente? GoDaddy ofrece actualmente registro de dominio GRATUITO con cada plan de hosting, lo que te ahorra unos €19 extra (lo que usualmente cuesta un dominio .com):

Obtén 43% de descuento en hosting de GoDaddy + dominio gratuito ›

En esa página, se te presentará un abanico de cuatro planes de hosting: a menos que necesites muchos sitios web a la vez, escoge el plan Estándar, que incluye todo lo que necesitas para empezar.

Luego de añadir el plan a tu carrito, necesitarás hacer varias elecciones para personalizar tu orden: primero, elige cuántos meses te gustaría pagar por adelantado. Si bien puedes elegir el ciclo de pago de 3 años inmediatamente, 12 meses deberían ser más que suficientes para probar tu iniciativa online Y obtener el 43% de descuento. Si decides mantener tu sitio web luego de un año (que esperemos así sea), no necesitarás hacer nada – existe un mecanismo de auto-prolongación (solo ten en cuenta que los siguientes períodos de facturación serán cotizados con la tarifa normal).

Luego, verás en la misma pantalla que GoDaddy agrega copia de seguridad del sitio web a tu orden de forma predeterminada; desmarca esa opción tranquilamente, eso no es importante ahora mismo (además, podrás configurar la misma funcionalidad sin costo adicional más tarde, ahorrandote €23.88 al año).

Tampoco necesitarás la opción de “Seguridad Esencial”, eso también es fácil de conseguir gratuitamente una vez que tienes el sitio web listo y funcionando (¡ca-ching! Ahorraste otros €83.88).

Finalmente, está la opción de Certificado SSL: es la capa de encriptación extra que vuelve el tráfico de tu sitio web seguro – y, más notorio para tus visitantes, muestra un tranquilizador candado verde con una insignia de “Seguro” en la barra de direcciones del navegador. Como si eso fuera poco, Google Chrome ha comenzado a mostrar una clara insignia de “No Seguro” para sitios web sin SSL desde julio de 2018, para dejarnos saber claramente que simplemente no le agradan los sitios web no seguros:

Así que mientras tu sitio web será capaz de funcionar sin SSL, recomiendo encarecidamente obtenerlo inmediatamente (también porque migrar de un sitio web sin SSL a un sitio web con SSL es molesto como un grano en el trasero).

Solo para recapitular, así es como se verá la página de extras de hosting de GoDaddy con todas las configuraciones recomendadas arriba:

Estamos listos para continuar hacia el (ahora gratuito) dominio: después de clickear en el botón de “Continuar” verde, verás una barra de búsqueda para poner el nombre que escogiste antes. Luego de realizar la búsqueda, presiona el botón azul “Selecciona y Continúa” ubicado junto al nombre del dominio, añadiendolo a tu carrito.

¡La etapa final de nuestra orden de hosting! Estoy secretamente emocionado, ya que este es uno de esos momentos “pero espera, se pone mejor”: utilizando nuestro código de promoción, puedes ahorrar otro 30% del precio final:

Solo clickea el link “¿Cuentas con un código de promoción?” justo arriba de la sección del “Total” en la esquina de abajo a la derecha de la página de orden (si, GoDaddy lo hizo tan discreto como les fue posible) luego ingresa esta combinación en la ventana emergente y presiona Aplicar:

GDD1hos

AHORA estás listo para proceder con lo usual – clickea sobre “Crear cuenta” a la izquierda de la página, ingresa tu información de cuenta y facturación, y finaliza la orden. Algo me dice que has hecho compras online antes, así que me saltaré esta parte, si no te importa.

¿Listo? Hagamos la cuenta: hemos ahorrado €84 en hosting, así como también €23 + €83 = €106 en funciones no esenciales que puedes añadir más tarde gratuitamente. Como si eso fuera poco, te ahorras también unos €18 obteniendo un dominio gratuito. Eso es €208 (Mex$4,500+ o Col$740,000+) en ahorros hasta ahora. Bien, bien. ¿Sabes que es aún mejor? ¡Implementar el resto de esta guía no te costará un centavo!

Por cierto, terminamos el paso 1, probablemente la parte más complicada del proceso – buen momento para elongar y tomar un café. Esperaré aquí (porque soy un montón de texto en una página).

..
..

¿Renovado? Ahora al paso 2.

Paso 2 de 4: Instala WordPress

Tenemos un lindo acogedor hosting para nuestro futuro sitio web, así que nada nos impide realmente armar el sitio web mismo. Hagámoslo, ¿vamos?

En caso de que te preguntes, “¿qué carajo es WordPress?”, un breve interludio: WordPress, o WP para abreviar, es lo que llaman un sistema de gestión de contenidos: esencialmente una pieza de software que te ayuda a manejar todo tu sitio web, desde su diseño y contenido hasta su configuración y estructura.

¿Por qué elegir WordPress? Bastante simple, porque es el motor de sitio web preferido de internet, permitiendo el funcionamiento de casi un tercio de todos los sitios web del mundo (y eso es un montón de sitios web). Es gratis de usar o modificar, fácilmente extendible con miles de plugins gratuitos, y presume de una vasta comunidad de usuarios que tienden a asistirse mutuamente. Hay guías, tutoriales y tips sobre cómo usar WP por toda la Web, y la mayoría de ellos son gratis.

Realmente suena como una opción lógica para un dueño de sitio web primerizo, así que vamos a apegarnos a WordPress a lo largo de toda esta guía. Además, tengo algunos tips extra sobre seguridad y rendimiento luego de que hayamos terminado con esta instalación de 3 pasos.

Pues bien, manos a la obra. Inicia sesión en tu cuenta de GoDaddy recientemente creada – verás una lista de productos. Clickea sobre la hilera de “Web Hosting” para expandirla, luego presiona el botón de “Administrar” sobre la derecha. En la nueva página, verás un gran botón azul que dice “Admin cPanel” – ¡esto es lo que buscamos! (en otras palabras, adelante, clickealo).

Serás redirigido a tu panel de hosting – es un lugar importante que sin dudas visitarás muchas veces en el futuro. Pero por ahora encontremos “WordPress” bajo “Aplicaciones Web” (debería verse como una “W” blanca en un círculo gris, igual que el ojo del Pacman come-mundo de ahí arriba, guiño) y clickea sobre el ícono. Te llevará al asistente de instalación llamado…

Clickea en el botón “+ instalar esta aplicación” ubicado en la esquina superior derecha para llegar a la parte importante: en la pantalla de parámetros de instalación, ajustaremos un par de configuraciones.

En el menú desplegable de Dominio, escoge el nombre de dominio que has comprado, en caso de que no sea elegido predeterminadamente; usar una dirección con www versus una sin www es una cuestión de gustos personales, pero si me preguntas, la versión sin www se ve más moderna y es más corta (lo cual siempre es un plus en lo que respecta a direcciones de sitios web).

Asegurate de que el campo de Ruta quede en blanco para que WordPress sea instalado como el sistema de gestión de contenidos primario para tu nuevo sitio web.

Los campos de Versión y Idioma pueden mantenerse como están, así que luego del acuerdo de licencia verás algunas opciones sobre actualizaciones: asegúrate de elegir las actualizaciones completamente automáticas en cada una (las últimas opciones) y activa los respaldos de actualizaciones automáticas en la última.

Esto te asegurará que tu sitio web siempre funcione con el software más reciente, lo que es bueno para la seguridad. También, removerá la necesidad de que tu tengas que buscar personalmente nuevas versiones y realices las actualizaciones manualmente.

Solo para asegurarnos de estar en el camino correcto, la serie de elecciones en esta sección debería ser “3-2-2-1”, o, para visualizar:

Finalmente, está la sección de Configuración donde necesitarás completar los primeros cinco campos (deja los últimos dos botones de opción como están). Primero, completa con el nombre de usuario del administrador del sitio web y la contraseña. Y por el amor de Dios, no utilices las palabras “admin” y “contraseña” – ¡piensa en algo un poquito más difícil de adivinar! Como WP es tan popular, hay muchos hackers alrededor en busca de sitios WordPress con credenciales de admin demasiado fáciles.

Procede a ingresar tu email y el título de tu sitio web y lema (los últimos dos no son tan importantes ahora mismo, podrás cambiarlos en cualquier momento a través de tu panel de admin en WP).

¡Terminamos! Clickea en el botón de + instala ubicado debajo y espera que las hadas mágicas instalen WordPress por ti. Cuando acaben, verás tres enlaces bajo el nombre de tu sitio web: clickea en el segundo enlace – el que termina en “wp-admin”, esta es la terminación estándar para el panel de admin del sitio web.

Se abrirá una nueva pestaña, con un asistente de WordPress que te hará un montón de preguntas tontas e instalará plugins innecesarios, así que clickea “No, gracias.” y continúa hacia tu panel de admin de WP.

…¿Puedes olerlo? ¡El aroma a sitio web por la mañana! Simplemente amo esa sensación de empezar algo nuevo.

Casi que terminamos, pero hay algunas cosas que quizás quieras retocar inmediatamente, porque la experiencia muestra que no todas las configuraciones predeterminadas de WP son las opciones más óptimas.

Paso 3 de 4: Configura WordPress

Antes de que comiences a añadir contenido a tu nuevo sitio web, tomemos un rápido tour del sistema, mientras agregamos algunas mejoras para el futuro.

A la izquierda del panel de admin de WP verás el menú de admin sobre un fondo gris oscuro. No todos los ítems son igual de importantes aquí, y estarás utilizando solo un par de ellos la mayor parte del tiempo. Puedes aprender acerca del resto a medida que avanzas.

Las secciones más usadas son Entradas y Páginas, donde puedes generar contenido nuevo, así como Comentarios, donde puedes moderar los debates en tus publicaciones, en caso de que decidas activar esta funcionalidad.

La diferencia entre una página y una publicación es que la primera es para contenido estático que no se espera cambiar mucho a lo largo del tiempo, como tu página “Acerca de Nosotros”; por otro lado, las publicaciones son para contenido que tu añades regularmente, como noticias o entradas de blog. Aquí hay un pequeño resumen para ayudarte a entender las diferencias entre las dos.

Entradas Páginas
Tienen fecha de publicación Contenido independiente de tiempo
Puede tener autores distintos El autor no es muy importante
Recopilados en forma de blog Menú de navegación de Linked In
Usualmente comparten el mismo diseño Tienen muchos diseños distintos
Bueno para contenido regular y sensible al tiempo como entradas de blog o noticias Bueno para contenido estático como la portada, páginas de servicios/productos, etc.

Existe también un concepto especial de “blog página” en WordPress, que es una página generada automáticamente que muestra todas tus publicaciones. Volveremos a esto más tarde. Por ahora – ¡avancemos!

Otra sección importante del menú de admin de WP es Apariencia, donde puedes instalar el tema visual para tu sitio web (Apariencia → Temas). Te será útil para agregar menús de navegación (Apariencia → Menús) así como también widgets (Apariencia → Widgets) – pequeños bloques que desempeñan funciones específicas como mostrar una lista de categorías o una barra de búsqueda, típicamente en un recuadro. La sección de Apariencia también contiene el Personalizador, que es muy usado por muchos temas modernos para permitirte, bueno, personalizar cosas de tu sitio web, como colores y fuentes.

Y, también está la sección de Plugins donde serás capaz de instalar y configurar varias extensiones que añaden más funcionalidades como seguridad, botones de redes sociales, formularios de contacto, etc. etc.

Bien, ¡este fue probablemente el tour de WP más veloz de la historia! Para finalizar nuestra instalación, retoquemos algunas configuraciones en la sección Ajustes al pie del menú de admin:

Ajustes → General: ¿recuerdas que dije que puedes editar el “Título del Sitio” y el “Lema del Sitio” más tarde? Aquí es donde puedes hacerlo. También, asegúrate de que las opciones de “Miembros”, “Zona horaria”, “Formato de fecha”, “Formato de hora” y “La semana comienza el” se encuentren establecidas de acuerdo a tus preferencias.

Ajustes → Lectura: solo toma nota de esta sección por ahora; aquí serás capaz de de configurar la página principal de tu sitio web para mostrar tus entradas de blog o una página estática (una vez que decidas cual de esas dos opciones deseas). Si no configuras la página de entradas de blog como tu página principal, podrás elegir un lugar diferente para esto – solo crea una nueva página vacía en la sección de admin Páginas mencionada anteriormente. Luego, vuelve aquí y úsala como tu página no-principal de entradas de blog; esa página automáticamente empezará a visualizar tus publicaciones una vez que guardes los cambios.

Ajustes → Comentarios: Si estás dispuesto a permitir que la gente comente en las publicaciones en el blog/newsfeed de tu sitio web, asegúrate de marcar la casilla “Permite que se publiquen comentarios en los artículos nuevos” así como también “Activar los comentarios anidados hasta X niveles” (así la gente puede responder los comentarios de otras personas) y “El comentario debe aprobarse manualmente” (te llegará TANTO SPAM de otra manera). Lo que sea que hagas, desmarca la opción de “Permitir avisos de enlaces desde otros sitios”, es solo para permitir mucho spam. Finalmente, echa un vistazo rápido a la sección “Enviarme un correo electrónico cuando ”, asegurándote de que las opciones estén configuradas según tus preferencias personales.

Ajustes → Enlaces permanentes: altamente recomiendo elegir la opción de “Nombre de la entrada”, ya que genera los URLs más agradables para el ser humano para tus páginas y publicaciones (no estoy del todo seguro de porqué las otras opciones en esta subsección existen, para serte franco).

Básicamente, ¡eso es todo! Ahora puedes jugar con tu nuevo sitio web y comenzar a agregar contenido. Sin embargo, hay un paso más, que es un poco opcional pero claro, más bien esencial:

Paso 4 de 4: Añade un Tema y Plugins

En principio, podrías dejar la apariencia del sitio web como está y enfocarte solamente en el contenido. No obstante, eso significaría que tu sitio no solamente se vería muy genérico, pero se vería de hecho exactamente como quichicientos de otros sitios web que fueron muy perezosos para cambiar el tema predeterminado.

Además, hay muchos temas WP disponibles gratuitamente que ofrecen mucho más en modificaciones y personalizaciones, permitiendo que cada sitio web se vea único.

Aunque aquí va una publicidad descarada: procederé y sugeriré probar nuestro propio tema WP multiusos llamado Bento (puedes ver que nos agrada Japón aquí en Satori :)

El tema te permite modificar el color y la apariencia de virtualmente cualquier elemento de tu sitio web, crear diseños de cuadrículas adaptadas para teléfonos móviles para cualquier página, así como también montones de otras cosas útiles listadas aquí en la página oficial:

Obtén Bento gratis ›

Además, Bento está bien documentado (lo cual no siempre sucede en el mundo WordPress) y tiene foros de soporte dedicados donde respondemos todas las preguntas acerca del tema.

/ fin de la autopromoción descarada /

En cuanto a plugins, hay literalmente más de 50.000 gratuitos distintos disponibles en cualquier momento, agregando varias nuevas funcionalidades a tu sitio web desde traducciones y ventanas emergentes a foros y comunidades (y no, no creamos plugins, así que no esperes ver un link a una extensión “Sushi” o “Kamikaze”).

En lugar de eso, enumeraré solamente un par de los plugins más confiables y universalmente útiles que casi todo dueño de sitio web debería considerar instalar – basado en mi propia experiencia, las reseñas de otras personas, así como también estadísticas objetivas. Son todos gratuitos, claro:

  • Akismet para filtrar spam automáticamente de tus comentarios. ¡Este es un salvavidas! O al menos un ahorrador de tiempo, ya que descarta eficientemente todos los comentarios con links a spam y spam en forma de texto. Akismet usa una especie rara de algoritmos voodoo de aprendizaje de máquina para realmente mejorar con el tiempo.
  • All in One SEO para optimizar el motor de búsqueda. Este es probablemente uno de los mejores plugins de WP para configurar metadatos adecuados en tu sitio web para que tu contenido no se vea horrible en los resultados de Google. A Google le gusta esta clase de atención al detalle, mucho.
  • Google Analytics Dashboard para mantenerte al tanto de los visitantes. También necesitarás una cuenta de Google Analytics propiamente dicha, claro, que puedes abrir gratis en su sitio web oficial.
  • Contact Form 7 para permitir a tus visitantes enviarte mensajes. Con el fin de recibir un email cada vez que alguien te envíe un mensaje en tu sitio web, también necesitarás un plugin de mail como WP Mail SMTP (aquí hay algunos enlaces para ayudarte a ponerlo en marcha con el sistema de email de GoDaddy: 1, 2).
  • WooCommerce ¡para vender cosas online! Te permite convertir fácilmente tu sitio web WP en una tienda online propiamente dicha, completa con sus listados de productos, proceso de compra y entrada de pago. Para lo último podrías necesitar instalar complementos de WooCommerce (plugins para plugins, si), de los cuales hay docenas (eso sí, algunos no son gratis).

Así que si, hemos oficialmente terminado. ¡Disfruta de tu reluciente nuevo sitio web! En caso de que desees algunos consejitos más y prácticas recomendadas, continúa hacia la última parte de esta guía, apropiadamente titulada:

Tips Útiles (Opcional)

No me he olvidado de mis precedentes promesas de discutir los métodos gratuitos para mejorar la seguridad online y hacer copias de seguridad, así que aquí están.

Tip #1: Hacer tu sitio web más seguro. Mientras tu sitio web es aún joven e inocente, probablemente quieras enfocarte en otras cosas porque nadie quiere hackearlo aun. Sin embargo, existen esas cosas súper simples que te tomarán casi nada de tu tiempo pero reducirán las chances de convertirte en un blanco de un ataque exitoso por un factor de 10.

Primero, las recomendaciones obvias (que el 99% no siguen): no utilices “admin” para tu nombre de usuario de panel de admin de WP, simplemente usa cualquier otra palabra. Solamente esto hará que tu sitio web de WordPress sea mil veces más difícil de crackear. Y usa una contraseña fuerte – con mayúsculas, números, símbolos y demás. Para resistencia extra, usa autenticación de dos factores (un código adicional generado por tu smartphone mientras accedes a tu cuenta).

Otro hábito que suena obvio pero muchos ignoran: mantener tu WordPress, así como también plugins y temas al día. Ya hemos cubierto eso en el Paso 2 (“Instala WordPress”), pero también tiene sentido prestarle atención a cualquier anuncio de actualización en tu admin WP.

Para aquellos de ustedes del lado cauteloso, puedo recomendar instalar el plugin gratuito Wordfence – tiene toneladas de opciones de protección extra que ayudarán incluso al administrador de sitio web más paranoico a dormir bien por la noche.

Tip #2: Copias de seguridad automáticas y fáciles. Porque no quieres pasar tiempo haciéndolo manualmente cada vez. Tienes mejores cosas que hacer, ¡como crear contenido para tu nuevo sitio web! Una palabra: UpdraftPlus. Es gratis, es súper fácil de instalar y configurar, y puedes elegir almacenar copias de seguridad en una variedad de lugares, desde tu propio servidor (aunque no es recomendable) a almacenamiento en la nube.

Personalmente uso la opción de Google Drive en Updraft, lo que ha sido hecho aún más fácil de configurar luego de que introdujeran su integración propia. P.D. la versión gratuita tiene todo lo que necesitas para un sitio web normal, ni yo mismo he probado la versión Pro pese a manejar múltiples proyectos online de diversas complejidades.

Tip #3: Estructurando tu sitio web. Una vez que el dominio, el hosting y WordPress han sido instalados y configurados, es momento de pensar acerca de cómo será organizado el contenido de tu sitio web. Como mencionamos arriba, hay dos tipos básicos de contenido que WP soporta listos para usar: publicaciones estilo noticias (contenido regular) que puede ser mostrado en una página de entradas de blog, así como también páginas (contenido estático) que son usadas para mostrar información que no es modificada muy a menudo.

Antes de crear las páginas y las publicaciones, tiene sentido esbozar la estructura completa en un diagrama con forma de árbol sobre una hoja de papel, recordando marcar cuáles elementos aparecerán en el/los menú(s) de navegación del sitio.

Además, dependiendo el propósito de tu sitio web, probablemente te enfrentes a la necesidad de usar tipos adicionales de contenido, si eres un fotógrafo o diseñador, el Easy Photography Portfolio te permitirá crear una sección separada con fotos y las exhibirá en elegantes galerías. Si estás planeando vender cosas en tu sitio web, WooCommerce creará el tipo de contenido para tu producto automáticamente. Simplemente explora el repositorio de plugins, hay una probabilidad del 100% que lo que necesites ya ha sido creado y esté disponible gratuitamente.

Concluyendo / Momento de Preguntas y Respuestas

¡Bazinga! Hemos aprendido a crear sitios web, ahorramos más de €200 (Mex$4,000+ o Col$712,000) en el proceso y quizás hasta nos divertimos… ¿un poquito, quizás?.. Bien, probablemente fue más trabajo que placer, pero definitivamente valió la pena.

Si te gustó esta guía, ¿qué te parece compartirla en las redes sociales (si, ya se, ya nadie hace eso, pero aun así, tenía que decirlo) y ¿quizás también les puedes comentar a tus amigos novatos al respecto? OK, está bien, Twitter es suficiente :/

¿Sigues aquí? Estoy un poco sorprendido, para serte sincero. Bueno, no se… Si tienes alguna pregunta más acerca de lo que hemos hablado en esta guía, házmelo saber en la sección de comentarios debajo, la chequeo de vez en cuando, en serio. Y si deseas añadir algo a la guía o enviar alguna crítica, ¡¡guardatelo para ti mismo!! Es broma, por supuesto que son también muy bienvenidas etc. etc.

Mantente curioso, alcanza las estrellas y ¡la mejor de las suertes en lo que sea por lo que estés creando tu sitio web! Gracias

Cum să faci un site web de la zero: ghid fără „prostii” pentru începători 2024

Bun, deci te-ai hotărât că ai nevoie să creezi un website. În primul rând, felicitări! Acest lucru înseamnă că faci ceva de care lumea trebuie să afle. Iar prin lume mă refer la jumătate din planetă, bineînțeles, cât despre restul, aceia nu au încă o conexiune la internet (deci, fii recunoscător că tu ai deja acest lucru!).

În orice caz, acest ghid te va purta prin întregul proces de construire a unui website într-o manieră clară, concisă și, cel mai important, fără abureli, vei avea propria pagina web nou-nouță gata în mai puțin de o jumătate de oră. Ca să nu mai spun că vei economisi peste 200 de dolari în acest timp, concentrându-te doar pe ceea ce e cu adevărat important și folosind codul nostru promoțional.

Da, abia așteptăm să-i dăm bătaie, dar îți sugerez să parcurgi câteva lucruri înainte (nu-ți face griji, nu va dura mai mult de 5 minute). Cu toate acestea, dacă deja tremuri de dorință să îți construiești un website și vrei SĂ ÎNCEPI CHIAR ACUM, derulează pagina în jos și treci peste câteva paragrafe folosind acest link în pagină.

S-o luăm cu începutul

În primul rând, să clarificăm unele lucruri: deși acest ghid, în definitiv, este complet gratuit (dăh!), nu implică crearea unui website gratuit. Bine, din punct de vedere tehnic, este posibil să creezi unul fără să cheltui un ban, dar pentru asta va trebui să recurgi la o metodă de găzduire gratuită (care de obicei e foarte nasoală) sau un plan de abonament gratuit pentru un site builder (constructor de site) precum Weebly (care îți va afișa reclamele și brandul lor pe website, bleah). Cel mai important motiv contra, până la urmă, este că nu poți obține un nume de domeniu gratuit în cazul acesta, ci folosind pe al altcuiva, de exemplu „site-ulmeu.weebly.com”, pur și simplu nu îi va motiva pe vizitatorii tăi să te ia în serios.

În al doilea rând, pentru aceia care mă vor întreba „cine ești tu să îmi spui cum se face treaba?!”, iată o scurtă prezentare generală (bară) laudă de sine prost mascată: Numele meu e Andrii Shekhirev și sunt fondatorul Satori Webmaster Academy (adică acest site). Pe lângă conceperea website-urilor pentru propriile proiecte și pentru alte persoane din anul 2007, sunt un Autor de Elită pe ThemeForest, cel mai mare website de pe piață de templates (teme) din lume; produsele mele au ajutat mai mult de 2.000 de persoane să își construiască propriul lor website (și nu, nu am să le fac reclamă aici).

De-a lungul anilor am testat zeci de modalități de a concepe website-uri, precum și o mulțime de constructori de site, furnizori de găzduire web și sisteme de administrare a conținutului. Prezentul ghid reprezintă esențialul din tot ce am învățat și sunt fericit să le împărtășesc cu voi astăzi.

Ptiu! Bine că am trecut peste asta. Acum, în ultimul rând, m-am gândit că ar fi de bun simț din partea mea să îți spun că acest ghid conține câteva link-uri de afilitat, asta înseamnă că eu voi primi un comision fix de la respectivul furnizor dacă tu, de exemplu, cumperi un plan de găzduire prin intermediul link-ului din acest articol.

Frumusețea în toată povestea aceasta e că: acest aranjament nu are un impact asupra prețului pe care îl vei plăti, deoarece furnizorul ne plătește din banii lor, pentru ei e un fel de redirecționare a cheltuielilor de publicitate. Deci da, dacă îți place acest ghid, i-a în considerare achiziția unei găzduiri web prin intermediul link-urilor noastre. Lasă să mai plătească și o corporație multinațională, muhahaha!

… Ehm, bun. Să revenim la ale noastre. Un ultim lucru înainte de a începe (încă puțină răbdare!), iată câteva dintre cele mai răspândite mituri despre construirea unui website personal. Risipirea lor de timpuriu își va oferi o imagine mai clară asupra modului în care stă treaba.

Câteva concepții greșite – Deconspirate!

Mitul „numero uno”: trebuie să te pricepi la coduri pentru a crea un website. Sigur că da. DACĂ ÎNCĂ TRĂIEȘTI ÎN ANUL 1994! Serios acum, așa cum era de așteptat, tehnologia a avansat destul de mult de începuturile Web-ului, iar majoritatea proceselor de construire a unui site sunt de multă vreme automatizate. Inclusiv scrierea codului respectiv. Trebuie doar să alegi cele mai potrivite instrumente și să ții cont de câteva aspecte (de care se va ocupa acest ghid).

Mitul numărul doi: construirea propriului website te va consta mii de lei. Doar dacă o să vrei să-l externalizezi complet către o agenție, care cel mai probabil va parcurge aceeași pași ca cei descriși în acest ghid (și care să îți trimită o factură grasă și generoasă pentru asta).

Mitul numărul trei: crearea unui website necesită o groază de timp. Ei bine, câteodată așa este, în special atunci când ești începător și înveți de la zero. Dar dacă ești practic și te concentrezi pe ceea ce trebuie, poți să ai o pagină gata și activă în MAI PUȚIN DE O JUMĂTATE DE ORĂ. Iar întregul scop al acestui ghid este să te ajute să faci exact asta, așa că, hai să-i dăm drumul!

Pasul 1 din 4: Ia-ți un domeniu și o găzduire web

Primul lucru de care ai nevoie este un loc unde să „locuiască” website-ul tău. În termeni tehnici, acest loc se numește web hosting (găzduire web), în esență este un computer specializat, mereu activ care stochează fișierele website-ului tău și le oferă oricui tastează adresa website-ului și apasă Enter.

Că tot veni vorba, trebuie, de asemenea, să îți rezervi adresa propriu-zisă (cum ar fi exemplu.ro), care se numește nume de domeniu. Din fericire, le poți face pe amândouă dintr-un foc, deoarece mulți furnizori de găzduire web oferă și domenii la pachet.

Există mii de astfel de companii în lume, mici și mari, dar nu are niciun sens să le alegi pe cele mici; alege-le pe cele stabile, de încredere care au o reputație. Tu vrei ca website-ul tău să fie accesibil non-stop, 7 zile pe săptămână, 365 de zile pe an, și nici măcar nu am să încep să vorbesc despre tărăgăneala cu mutarea la un furnizor nou dacă cel din prezent iese din afaceri. E obositor, crede-mă.

Dintre toți furnizorii de găzduire web pe care i-am încercat și testat de-a lungul anilor, cel mai de încredere și ușor de folosit este în continuare Hostinger – are o activitate de peste 15 ani, are peste 30+ milioane de clienți în întreaga lume și este ușor de folosit pentru începători. Iar momentan oferă niște reduceri interesante atât pentru găzduire, cât și pentru domenii, despre care vom vorbi imediat.

Bine, acum suntem gata să începem. Fă clic pe butonul de mai jos pentru a vizita pagina de ofertă Hostinger cu reduceri speciale pentru găzduire. Apropo, îți mai amintești de pachetul găzduite + domeniu despre care vorbeam mai devreme? Hostinger oferă în prezent înregistrarea domeniului GRATUIT pentru fiecare plan de găzduire, care te ajută să economisești 12 dolari în plus (costul normal pentru un domeniu .com):

Obține -15% pe Hostinger + domeniu gratuit

Pe pagina respectivă ți se vor oferi la alegere 3 planuri; dacă ai nevoie de mai multe website-uri deodată, alege Premium, deoarece include deja tot ceea ce ai nevoie pentru a începe.

După ce adaugi planul în coșul de cumpărături, trebuie să faci câteva alegeri pentru a-ți personaliza comanda: în primul rând, alege pentru câte luni dorești să plătești în avans. Deși poți alege un ciclu de plată de 4 ani pe loc, 12 luni sunt mai mult decât suficiente pentru a-ți testa eforturile online ȘI să obții o reducere de 15%.

Dacă te hotărăști să îți păstrezi website-ul după un an (ceea ce și sperăm că vei face), nu va trebui să mai faci nimic, deoarece există implementat un mecanism de prelungire automat (doar ține cont de faptul că următoarea perioadă de facturare va fi tarifată la prețul normal).

Sub opțiunile ciclului de facturare, vei vedea trei opționale pe care le poți adăuga la comanda ta. Hai să aruncăm o privire asupra lor să vedem dacă avem nevoie de ele în acest moment:

În primul rând, există opțiunea de certificare SSL: este un stratul de criptare suplimentar care face traficul website-ului tău sigur și, mai ales pentru vizitatorii tăi, afișează un lacăt verde de asigurare cu un ecuson de „Siguranță” în bara de adrese a browser-ului. Pe lângă acest lucru, Google Chrome a început să afișeze un ecuson clar „Nu e securizat” pentru website-urile fără SSL începând cu iulie 2018, permițându-ne să înțelegem, fără echivoc, că pur și simplu nu agreează website-urile nesigure:

Deci, deși website-ul tău va putea funcționa fără SSL, te sfătuiesc să-l achiziționezi imediat (mai ales din cauza faptului că migrarea de la un website fără SSL la unul cu SSL este o pacoste).

În al doilea rând, există opțiunile de protecție Backup și Cloudflare. Le poți lăsa nebifate cu inima împăcată, deoarece nu sunt esențiale în crearea unui website. Mai mult, în ultima parte a acestui ghid, îți voi arăta cum să obții backup-uri și protecție pentru noul tău website absolut gratuit!

După opționale vei vedea o secțiune care îți permite să îți alegi un domeniu gratuit, reține că există un număr limitat de zone de domeniu disponibile cu această oferă, deci, dacă vrei un alt domeniu (de exemplu, o extensie .ro), îl poți cumpăra ulterior din panoul de administrare Hostinger.

Să sintetizăm, iată cum va arăta pagina de comandă Hostinger cu toate setările recomandate mai sus:

Ultima etapă a comenzii noastre de găzduire web! Sunt emoționat în secret, deoarece e un moment din acela de genul „stai așa, devine și mai interesant”: folosind codul nostru promoțional, poți să mai scapi de alți 15% din prețul final. Fă clic pe link-ul „Ai un cod promoțional?” de deasupra secțiunii „Total”, în partea dreaptă a paginii de comandă (mda, Hostinger l-a făcut greu de găsit :) apoi lipește această combinație în câmpul respectiv și apasă Apply (Aplică):

SPECIAL15

ACUM ești gata să finalizezi comanda, apasă pe butonul mare verde „Checkout”, introdu datele tale de facturare și finalizează comanda. Ceva îmi spune că ai mai făcut cumpărături online înainte, așa că voi sări peste partea asta, dacă nu te superi.

Gata? Haide să facem socoteala: tocmai ai economisit 65.22 de EUR pentru găzduire, precum și 4.59 + 8.79 = 13.38 EUR din caracteristici neesențiale pe care le poți adăuga ulterior gratuit. Și dacă nu era destul, în jur de 8 EUR au fost, de asemenea, economisiți „achiziționând” un domeniu gratuit. Asta înseamnă o economie de 86 EUR. Bine, bine. Știi ce e și mai bine? Implementarea acestui ghid nu te va costa un leu!

Apropo, am terminat cu pasul 1, probabil cel mai complicat pas din proces, acum e un moment bun să te dezmorțești și să-ți aduci o cafea. Te voi aștepta aici (pentru că sunt ditamai textul pe o pagină).

..
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Te-ai dezmorțit? Acum să trecem la pasul 2.

Pasul 2 din 4: Instalează WordPress

Avem un domeniu de găzduire drăguț și confortabil pentru viitorul nostru website, așa că nimic nu ne împiedică să instalăm website-ul propriu-zis. Haide să facem asta, bine?

În cazul în care te întrebi „ce naiba e WordPress”, iată un mic interludiu: WordPress sau WP este ceea ce se numește un sistem de administrare a conținutului, practic este o bucată de software care te ajută să rulezi întregul website, de la designul și conținutul lui, la setări și structură.

De ce să alegi WordPress? E destul de simplu, deoarece este motorul de website preferat al internetului, găzduind aproape o treime din website-urile din lume (și asta înseamnă multe website-uri). Îl poți folosi și modifica gratuit, se poate extinde ușor cu mii de plugin-uri, și se mândrește cu o comunitate extinsă de utilizatori care au tendința de a se susține unii pe alții. Ghiduri, tutoriale și sfaturi despre utilizarea WP sunt disponibile pe tot internetul, iar majoritatea dintre acestea sunt gratuite.

Chiar pare o soluție logică pentru un proprietar de website începător, așa că vom rămâne la WordPress pe tot parcursul ghidului nostru. În plus, am câteva sfaturi suplimentare despre securitate și performanță după ce terminăm această configurare în 4 pași.

Bun, să revenim la oile noastre. După autentificarea în noul tău cont Hostinger, vei vedea o listă cu produsele tale. Fă clic pe butonul „Manage” (Administrare) din secțiunea „Hosting” (Găzduire).

Vei fi redirecționat către panoul tău de control, acesta este un loc important pe care, cu siguranță, îl vei vizita de foarte multe ori în viitor. Dar acum haide să găsim „Auto Installer” sub „Website” (pictograma ar trebui să fie un monitor de calculator cu o lumină galbenă) și să apăsăm pe el.

Auto Installer-ul este o interfață ușor de folosit pentru adăugarea unui sistem de administrare a conținutului pe website-ul tău. Fă clic pe opțiunea WordPress pentru a începe procesul (ar trebui să arate ca un „W” alb într-un cerc gri, la fel ca ochiul lui Pacman care înghite lumea din poza de mai sus).

Există trei pași simpli:

  1. La primul pas, vei fi rugat să alegi numele de domeniu unde vrei să fie instalat noul tău website WordPress, poți alege rădăcina de domeniu implicită sau poți alege un director (de exemplu, domain.ro/blog), dacă vrei WordPress doar pentru blogul tău.
  2. Apoi, trebuie să creezi un cont de administrator pentru website-ul tău, introdu un nume de utilizator și o parolă, precum și o adresă de e-mail pentru cazurile în care trebuie să restabilești accesul pe website-ul tău. Ah, și pentru numele lui Dumnezeu, nu alege cuvinte precum „admin” și „12345”, gândește-te la ceva un pic mai greu de ghicit! Deoarece WP e atât de popular, există o mulțime de hackeri care dau târcoale site-urilor WordPress din cauza datelor de acces prea simple.
  3. Pentru al treilea pas, vei fi rugat să alegi limba website-ului tău pentru panoul de administrare, precum și titlul site-ului (nu e chiar atât de important, vei putea să-l schimbi mai târziu), apoi apasă pe butonul mare verde „Install”…

… și așteaptă ca zânele bune să instaleze WordPress-ul pentru tine. Când au terminat, vei vedea un tabel cu informații despre noul tău website, apasă pe butonul negru „WP Admin” pentru a vizita panoul de administrare WordPress:

Simți? Parfumul unui website proaspăt dimineața! Îmi place sentimentul de a începe ceva nou.

Aproape că am terminat, dar mai sunt câteva lucruri pe care poate că ai vrea să le ajustezi chiar acum, deoarece experiența mi-a arătat că nu toate setările WP implicite sunt cele mai optime alegeri.

Pasul 3 din 4: Configurează WordPress

Înainte de a începe adăugarea conținutului pe noul tău website, haide să facem un tur rapid al sistemului, în timp ce adăugăm câteva îmbunătățiri pentru viitor.

În partea stângă a panoului de control WP vei vedea meniul administratorului pe un fundal gri închis. Nu toate caracteristicile sunt importante în mod egal acolo, iar tu vei folosi doar câteva dintre ele cel mai des. Le vei putea învăța pe restul pe măsură ce avansezi.

Cele mai des folosite secțiuni sunt Postări și Pagini, unde poți crea conținut nou, la fel și Comentarii, de unde poți administra discuțiile din postările tale, în cazul în care te decizi să activezi această caracteristică.

Diferența dintre o pagină și o postare este aceea că prima este pentru conținut static care nu ar trebui să se schimbe mult de-a lungul timpului, precum pagina „Despre noi”; pe de altă parte, postările sunt pentru conținut pe care tu îl adaugi în mod regulat, precum știri și postări de blog. Mai există și un concept special denumit blog page (pagină de blog) în WordPress, care este o pagină generată automat și care afișează toate postările tale. Ne vom întoarce la asta mai târziu. Momentan, să trecem mai departe!

O altă secțiune importantă în meniul de administrator WP este Aspect, unde poți instala tema vizuală pentru website-ul tău (Aspect → Teme). O să fie de ajutor să adaugi meniuri de navigare (Aspect → Meniuri), precum și widget-uri (Aspect → Widgets), blocuri mici care îndeplinesc funcții specifice precum afișarea unei liste de categorii sau o bară de căutare, de obicei în bara laterală. Secțiunea Aspect conține și Personalizare (Customizer), care este utilizat intens de multe teme moderne care să îți permită, ei bine, să îți personalizezi lucrurile pe website, precum culori și fonturi.

Și mai există și secțiunea Module (ekstensii) unde vei putea instala și configura diferite extensii care vor adăuga mai multe caracteristici precum securitate, butoane sociale, formulare de contact etc., etc.

Uau, cred că acesta a fost cel mai rapid tur WP din lume! Pentru a finaliza instalarea noastră, haide să ajustăm câteva setări în secțiunea Setări din partea de jos a meniului de administrare:

Setări → Generale: îți amintești când am zis că poți edita „Titlu sit” și „Slogan” ulterior? De aici poți face asta. De asemenea, asigură-te că opțiunile „Membri”, „Fus orar”, „Format dată”, „Format oră” și „Săptămâna începe” sunt setate după preferințele tale.

Setări → Afișare: reține această secțiune momentan; de aici vei putea să setezi pagina principală a website-ului, să afișezi postările de blog sau o pagină statică (de îndată ce te decizi pe care le vrei). Dacă nu configurezi pagina de postări de blog ca pagină principală, vei putea alege un alt loc pentru asta, trebuie să creezi o pagină nouă goală în secțiunea Pagini menționată anterior. Apoi vino înapoi aici și folosește-o ca pagină secundară pentru postări de blog, acea pagină va începe să afișeze automat postările tale pe măsură ce salvezi modificările.

Setări → Discuții: dacă ești dispus să permiți oamenilor să comenteze la postările tale de blog/ buletine de știri de pe website, asigură-te că bifezi căsuța „Permite vizitatorilor să publice comentarii la articole noi”, precum și „ Activează comentariile imbricate” (astfel ca oamenii să poată să răspundă unii la comentariile altora) și „Comentariul trebuie aprobat manual” (altfel vei primi MULT SPAM). Orice ai face, debifează opțiunea „Permite notificări ale legăturii din alte bloguri”, e făcut să permită mult spam. În sfârșit, aruncă o privire asupra secțiunii „Trimite-mi email când” și asigură-te că opțiunile sunt setate în funcție de preferințele tale.

Setări → Legături permanente: e recomandat să alegi opțiunea Nume articol, deoarece generează cele mai prietenoase URL-uri pentru pagina și postările tale (nu sunt foarte sigur de ce există alte opțiuni în această subsecțiune, ca să fiu sincer).

În principiu, asta e tot! Acum poți să te joci cu noul tău website și să începi să adaugi conținut. Mai există încă un pas, cu toate astea, care e opțional, dar esențial:

Pasul 4 din 4: Adaugă teme și plugin-uri

În principiu, poți lăsa imaginea vizuală a website-ului tău așa cum este și să te concentrezi doar pe conținut. Cu toate acestea, nu numai că site-ul tău va arăta foarte generic, dar, de fapt, va arăta exact ca un catralion de alte website-uri prea „leneșe” să schimbe tema implicită.

În plus, există multe teme WP disponibile gratuit care oferă mult mai multe modalități de a individualiza și personaliza, permițându-i oricărui website să aibă o imagine unică.

Iată un plugin șmecher: Am să îți sugerez să încerci tema noastră WP multifuncțională numită Bento (poți vedea afinitatea noastră pentru Japonia aici la Satori :)

Tema îți permite să personalizezi culoarea și aspectul pentru practic orice element de pe pagina ta, să creezi grile pentru telefoane mobile pentru orice pagină, precum și o grămadă de alte lucruri folositoare listate aici pe pagina oficială:

Obține Bento gratuit ›

Trebuie să adăugăm faptul că Bento este bine documentat (lucru care nu este un dat în lumea WordPress) și are forumuri de asistență dedicate unde oferim răspunsuri la toate întrebările cu privire la temă.

/ finalul auto-promovării flagrante /

Cât despre module, există peste 50.000+ diferite gratuite disponibile în orice moment, care adaugă diferite funcții noi website-ului tău, de la traduceri și ferestre pop-up, la forumuri și comunități (și nu, noi nu construim plugin-uri, deci, nu te aștepta să vezi un link către o extensie „Sushi” sau „Kamikaze”).

În schimb, am să listez doar o parte dintre cele mai folosite și de încredere module pe care aproape orice proprietar de website ar trebui să le aibă în vedere, în funcție de experiența mea, a recenziilor altor persoane, precum și a statisticilor privind obiectivele. Toate sunt gratuite, bineînțeles:

  • Akismet pentru filtrarea automată a comentariilor de spamuri. Acesta este un adevărat colac de salvare! Sau cel puțin salvează timp, deoarece se descotorosește perfect de toate mesajele de intrare care conțin link-uri de spam sau cuvinte spam. Akismet folosește un fel de woodoo ciudat de învățare automată a unor algoritmi pentru a deveni tot mai eficient.
  • All in One SEO pentru optimizarea motoarelor de căutare. Acesta este probabil unul dintre cele mai bune plugin-uri WP pentru setarea corespunzătoare a metadatelor de pe website-ul tău, astfel încât conținutul tău să nu arate nasol la căutările în Google. Lui Google îi place mult atenția la detalii, de fapt, foarte mult.
  • Google Analytics Dashboard pentru centralizarea vizitatorilor. Vei avea nevoie și de un cont Google Analytics, bineînțeles, pe care îl poți deschide gratuit pe website-ul lor oficial.
  • Contact Form 7 pentru a le permite vizitatorilor tăi să îți trimită mesaje. Pentru a primii un e-mail de fiecare dată când cineva lasă un mesaj pe website-ul tău trebuie, de asemenea, să instalezi un plugin pentru căsuța poștală precum WP Mail SMTP.

Ei bine da, oficial am terminat. Bucură-te de site-ul tău nou-nouț! În cazul în care te mai interesează câteva sfaturi și bune practici, continuă să citești ultima parte a acestui ghid denumită sugestiv:

Sfaturi utile (opțional)

Nu mi-am uitat promisiunea de mai devreme cu privire la oferirea unor metode gratuite pentru îmbunătățirea securității website-ului și a backup-urilor, așa că iată-le.

Pontul #1: Asigurarea siguranței website-ului tău. În timp ce website-ul tău este încă tânăr și inocent, poate că ai vrea să te concentrezi asupra altor lucruri deoarece nimeni nu prea vrea să îl hăckuiască încă. Cu toate acestea, există câteva lucruri foarte simple care nu durează mult, dar care vor reduce șansele ca tu să devii ținta unui atac de succes cu un factor de 10.

În primul rând, recomandările evidente (pe care 99% dintre utilizatori nu le urmează): nu folosi numele de utilizator „admin” pentru panoul de administrator WP, folosește oricare alt cuvânt. Doar acest lucru va face website-ul tău WordPress de o mie de ori mai greu de spart. Și folosește o parolă puternică, cu litere mari, numere, simboluri și chestii de genul acesta. Pentru și mai multă securitate, folosește o autentificare cu doi factori (un cod suplimentar generat de telefonul tău mobil în timpul autentificării).

Un alt obicei evident pe care mulți îl ignoră este actualizarea WordPress-ului, precum și a plugin-urilor și temelor. Am acoperit deja acest lucru în Pasul 2 („Instalare WordPress”), dar e logic să acorzi atenție tuturor notificărilor din contul de administrator WP.

Pentru aceia dintre voi care vreți să fiți și mai siguri, vă pot recomanda modul Wordfence, are o mulțime de opțiuni de protecție suplimentară care îi va ajuta până și pe cei mai paranoici webmasteri să doarmă mai bine noaptea.

Pontul #2: Backup-uri automate simple. Pentru că nu vrei să îți petreci timpul făcând acest lucru manual tot timpul. Ai lucruri mai bune de făcut, de exemplu să creezi conținut nou pentru website-ul tău! Am un sigur cuvânt: UpdraftPlus. E gratuit, e foarte simplu de instalat, și poți alege să îți stochezi backup-urile într-o grămadă de locuri, de la propriul tău server (deși nu e recomandabil), la stocare în cloud.

Eu personal folosesc opțiunea Updraft din Google Drive, care a fost și mai simplificată pentru instalare după ce au introdus propria lor integrare. PS: varianta gratuită are tot ce ai nevoie pentru un website normal, nu am încercat niciodată versiunea Pro chiar dacă am gestionat mai multe proiecte online de complexitate diferite.

Pontul #3: Structurează-ți website-ul. Odată ce domeniul, găzduirea și WordPress-ul au fost instalate, este timpul să te gândești la modul în care îți vei organiza conținutul pe website. Așa cum am menționat mai sus, există două tipuri de conținut pe care le suportă WP: postări de tip știri (conținut regulat) care poate fi afișat pe o pagină de postări de blog, precum și pagini (conținut static) care sunt folosite pentru a afișa informații care nu se schimbă prea des. Înainte de a crea paginile și postările, e de la sine înțeles să schițezi întreaga structură pe o diagramă tip arbore pe o foaie de hârtie, amintindu-ți să bifezi elementele care vor apărea în meniul/-rile de navigare ale site-ului.

Mai mult, în funcție de scopul website-ului tău, s-ar putea să ai nevoie să folosești tipuri de conținut diferite, în majoritatea cazurile poți face acest lucru folosind plugin-uri WP gratuite. De exemplu, dacă ești fotograf sau designer Easy Photography Portfolio îți va permite să creezi o secțiune separată cu fotografii pe care să le etalezi în galerii elegante. Dacă intenționezi să vinzi chestii pe website-ul tău, WooCommerce va crea tipul de conținut pentru „produs” automat pentru tine. Răsfoiește directorul de plugin-uri, există o probabilitate de 100% ca ceea ce ai nevoie să fi fost deja conceput și să fie disponibil gratuit.

În încheiere / Întrebări și răspunsuri

Evrica! Tocmai am învățat cum să creăm un website, să economisim peste 200 de dolari în timpul procesului și poate chiar ne-am distrat puțin… puțin de tot?… Bine, poate că a fost mai multă muncă decât distracție, dar cred că a meritat din plin.

Dacă ți-a plăcut acest ghid, ce ai zice dacă l-ai distribui pe social media (dap, știu, nimeni nu mai face asta, și totuși, a trebuit să o zic) și poate chiar să le zici prietenilor tăi începători de el? Bine, fie, merge și pe Twitter :/

Mai ești acolo? Sunt puțin surprins ca să fie sincer. Ei bine, ce să mai zic… dacă ai orice fel de întrebări cu privire la lucrurile despre care am discutat în ghid, scrie-mi în secțiunea de comentarii de mai jos, o verific periodic, pe bune. Și dacă vrei să adaugi ceva ghidului sau să „arunci” cu critici la adresa mea, păstrează-le pentru tine!! Glumeam, bineînțeles că sunt bine venite etc., etc.

Fii curios, încearcă să ajungi la stele și mult noroc în orice intenționezi să faci din website-ul tău! Baftă!

How to Make a Website from Scratch in 2024: The Human-Friendly Guide

🚀 Update April 2024:

We’ve recently discovered Warpgate and instantly fell in love – it’s an order of magnitude easier than traditional ways described in the article below.

(and no, there’s no need for affiliate disclosure – we aren’t getting any commission payments because Warpgate doesn’t have an affiliate programme; they claim that all that extra money is passed on as lower prices to the users, and comparing their pricing with other hosts, it does seem to be the case)

You can get your own WordPress website in a couple of clicks and about 30 seconds – way faster and simpler that with oldschool hosting providers.

Because of this, we are already using Warpgate for a dozen side projects.

..And the best thing is – it is free for 30 days, no credit card required – you can focus on building your website and add a domain name later, at a fraction of the cost of other hosting providers.

Warpgate

Please note, if you do decide to use Warpgate, we recommend skipping straight to step 3 of this guide – steps 1 and 2 will be compressed into less than a minute and a couple of clicks for you.

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Alright, so you’ve decided you need to make your own website. First of all – congratulations! This means you’re actually doing something that the world needs to know about. And by world I mean half of the world, of course, the rest don’t have an Internet connection yet (so be thankful you already do!).

Anyways, this guide will walk you through the entire process of building a website in a clear, concise, and most importantly no-BS manner – you’ll have your very own squeaky fresh web page ready in under half an hour. And save more than $200 in the process, focusing only on what’s really important and making use of some juicy promo offers. In other words,

Yes, we’re all anxious to get started, but I’d suggest to go over a couple of things first (no worries, it won’t take you more than 5 minutes). However, in case you’re already trembling from a site-building craving and want to GET STARTED RIGHT AWAY, just scroll a couple of paragraphs down using this in-page link.

First Things First

Firstly, let’s make it clear right from the start: while this guide itself is completely free (duh!), it is not about creating a free website. True, technically it is possible to make one without spending a dime, but then you’d need to resort to using a free hosting (which mostly suck big time) or an unpaid subscription plan for a site builder like Weebly (which will display ads and their branding on your website, yuck). The biggest reason, however, is that you can’t get a domain name for free in that case, and piggybacking on someone else’s, like “mysite.weebly.com”, just doesn’t motivate your visitors to take you seriously.

Secondly, for those of you asking “who are you to tell me how to do stuff?!”, here’s a brief overview slash poorly concealed self-praise: my name’s Andrii Shekhirev, I am the founder of the Satori Webmaster Academy (aka this site). In addition to building websites for my own projects and for other people since 2007, I’m an Elite Author (I swear this is how they call it) on ThemeForest, the largest website template marketplace in the world – my products have helped more than 2000 people build their own websites (and no, I won’t advertise them here).

Over the years I’ve tried dozens of ways to make websites, as well as tested countless site builders, hosting providers, and content management systems. The current guide is the gist of what I’ve learned, and I’m happy to share it with you today.

Whew! Glad that’s over. Now, finally, I thought it would be decent to let you know that this guide contains some affiliate links, which means that I will get a fixed commission from the respective vendor if you e.g. purchase a hosting plan through the link in this text.

Here’s the beauty of it though: this arrangement does not affect the amount you pay, because the vendor compensates us from their own money – for them it’s like re-directing advertising expenses. So yes, if you like this guide, consider buying hosting via our links. Let’s make a hulking multinational corporation pay, muahahah!

..Eghm, alright. Back to business. For the final preliminary thing before we get started (bear with me!), here are some of the most widespread myths about building your own website. Dispelling them early on will give you a better understanding of what’s what.

Some Misconceptions – Busted!

Myth numero uno: you need to know how to code to make a website. Of course you do. IF YOU LIVE IN 1994! Seriously though – as might be expected, technology has advanced a bit since the early days of the Web, and most parts of the site-building process have long been automated. Including writing the actual code. You just have to choose the most suitable tools and be aware of the few important bits (which is what this guide is about).

Myth number two: building your own website will cost you thousands of money. Only if you want to outsource it completely to an agency – that will most probably proceed with the same steps as described in this guide, anyway (and send you a nice fat bill for that).

Myth number three: making a website requires a shedload of time. Well, sometimes it does, especially if you’re new and learning from scratch. But if you’re smart about it and focus on the right things, you can have a page up and running in LESS THAN HALF AN HOUR. And the entire purpose of this guide is to help you do just that, so let’s get started!

Step 1 of 4: Get a Domain and Hosting

The first thing you need is a place for your website to live. In technical terms, this place is called web hosting – in essence, it’s a specialized, always-on computer that stores your website’s files and serves them to anyone who types your website’s address and hits Enter.

Speaking of which: you’ll also need to reserve the address itself (like example.com), which is called a domain name. Gladly, you can do both in a single go, as many hosting providers also offer domains as a bundle.

There are thousands of such companies out there, big and small, but there’s usually no sense in choosing the small ones: instead, go for the stable, trusted hostings with a long track record. You want your website to be accessible 24/7/365, and I won’t even get started about the tediousness of moving to a new provider if your current one goes out of business. It’s a drag, believe me.

Of all the hosting providers I’ve tried and tested over the years, the most reliable and easy to use is still GoDaddy: it’s been around for more than 20 years, it has 17+ million customers worldwide, and it’s easy to use for beginners. And it currently offers some interesting discounts on both hosting and domains, which we’ll go over in a bit.

To make the ensuing process of ordering your hosting as quick and smooth as possible, I recommend making a pause and coming up with the domain name in advance: you can use GoDaddy’s domain search to find a name that doesn’t exist yet. If you get seriously stuck, though, here are some quick tips for finding an unclaimed domain name that is simultaneously as close as possible to your desirable keyword or brand:

  • Consider using one of the newer domain extensions such as .co, .online, .shop or .site instead of the generic (and very crowded) .com.
  • Look for synonyms to your main keyword using free online tools like Thesaurus.com – each new base word opens up an entire swath of domain name opportunities that might be unclaimed.
  • Use one of specialized tools for domain name brainstorming. The best I know of (and use quite often myself) is the free Dot-o-Mator, which lets you combine seed words with a bunch of prefixes and suffixes, organized by topics.
  • Try adding simple universal components that will make your domain name more unique (and therefore less likely to be taken), for example “the” at the beginning of the name or a hyphen to separate two words.
  • Hyphens and numbers are the last resort, but in some cases they can help find a vacant .com domain in case all of the above fails to work.

Done? Alright, now we’re ready to begin. Click on the button below to visit GoDaddy’s offer page with special discounts on hosting. Btw, remember that hosting + domain bundle we mentioned earlier? GoDaddy currently offers a FREE domain registration with each hosting plan, which saves you an extra $12 (the normal cost of a .com domain):

Get 43% off GoDaddy hosting + free domain ›

On that page, you will be presented with a choice of four hosting plans: unless you need several websites at once, go for the Economy, as it already includes everything you need to get started.

After adding the plan to your cart, you will need to make several choices to customize your order: first, choose how many months you’d like to pay for in advance. While you can go for a 3-year billing cycle right away, 12 months should be more than enough to test your online endeavor AND get the 43% discount. If you decide to keep your website after a year (which hopefully you do), you won’t need to do anything – there’s an auto-prolongation mechanism in place (just be aware that the next billing periods will already be priced at the normal rate).

Next, you’ll see on the same screen that GoDaddy adds website backups to your order by default; uncheck that option with a light heart, that’s not important at the moment (plus, you will be able to configure the same functionality at no additional cost later on, saving you $24 per year).

You won’t need the “Essential Security” option either, that’s also easy to get for free once you’re up and running (ca-ching! Another $83 saved).

Finally, there’s the SSL Certificate option: it’s the extra encryption layer that makes your website’s traffic secure – and, more noticeably for your visitors, displays a reassuring green lock with a “Secure” badge in the browser’s address bar. To add to that, Google Chrome has started displaying a clear “Not Secure” badge for non-SSL websites since July 2018, unambiguously letting us know that it just doesn’t like non-secure websites:

So while your website will be able to function without the SSL, I strongly recommend getting it right away (also because migrating from a non-SSL website to an SSL website is kind of a pain in the rear).

Just to recap, this is how the GoDaddy hosting extras page will look like with all the settings recommended above:

We’re ready to move on to the (now free) domain: after clicking on the green “Continue” button, you will see a search bar to input the name you chose earlier. After performing the search, click on the blue “Select and Continue” button next to the domain name, adding it to your cart.

The final stage of our hosting order! I’m secretly excited, since it’s one of those “but wait, it gets better” moments: using our promo code, you can shave another 30% off the final price.

Just click on the “Have a promo code?” link just below the “Total” section in the bottom right corner of the order page (yeah, GoDaddy made it as inconspicuous as possible :) then enter this combination in the pop-up window and click Apply:

GDD1hos

NOW you’re ready to proceed with the usual stuff – click on “Create an account” on the left, enter your account and billing information, and finalize the order. Something tells me you’ve done online shopping before, so I’ll skip this part, if you don’t mind.

Done? Let’s do the math: we’ve just saved $92 on hosting, as well as $23 + $83 = $106 on non-essential features you can add for free later on. Like that was not enough, some $12 is also saved by getting a domain for free. That’s $210 in savings so far. Good, good. You know what’s even better? Implementing the rest of this guide will not cost you a dime!

By the way, we’re done with step 1, probably the most complicated part of the process – good time now to go stretch and grab a coffee. I’ll wait here (because I’m a bunch of text on a page).

..
..

Refreshed? Now for step 2.

Step 2 of 4: Install WordPress

We’ve got a nice cozy hosting for our upcoming website, so nothing really prevents us from setting up the website itself. Let’s do it, shall we?

In case you’re wondering, “what the hell is WordPress”, a short interlude: WordPress, or WP for short, is what they call a content management system: essentially a piece of software that helps your run your entire website, from its design and content to settings and structure.

Why go with WordPress? Quite simply, because it is the Internet’s preferred website engine, powering almost a third of all websites in the world (and that’s a lot of websites). It’s free to use or modify, easily extendable with thousands of free plugins, and boasts a vast community of users that tend to support each other. Guides, tutorials, and tips on using WP are lying all around the Web, and most of them are also free.

It really does sound like a logical choice for a first-time website owner, so we’re going to stick with WordPress throughout our guide. Plus, I’ve got some extra tips on security and performance after we are finished with this 3-step setup.

Alright, down to business. Log in to your newly created GoDaddy account – you will see a list of your products. Click on the “Web Hosting” row to expand it, then hit the “Manage” button on the right. On the new page, you’ll see a big blue button which says “cPanel Admin” – this is what we’re looking for! (in other words, go ahead and click it)

You will be redirected to your hosting dashboard – it’s an important place which you will no doubt visit many times in the future. But for now let’s find “WordPress” under “Web Applications” (it should look like a white “W” in a grey circle, just like the eye of the world-eating Pacman above) and click on it. You will be brought to the installation wizard called..

Click on the “+ Install this application” button in the top right corner to get to the important bit: on the installation parameters screen, we’ll go ahead and adjust a couple of settings.

In the Domain drop-down, choose the domain name you’ve purchased, in case it’s not chosen by default; using a www versus non-www address is a matter of personal preference, but if you ask me, the non-www version looks more modern and is shorter (which is always a plus with website addresses).

Make sure the Directory field is left blank, so that WordPress is installed as the primary content management system for your new website.

The Version and Language fields can stay as they are, so after the license agreement stuff you’ll see a bunch of choices regarding updates: be sure to choose full automatic updates in each one (the last options) and activate automatic update backups in the last one.

This will ensure that your website is always running on the most recent software, which is good for security. Also, it will remove the necessity for you to personally monitor for new versions and perform manual updates.

Just to make sure we’re on the right track, the series of choices in this section should go “3-2-2-1”, or, to visualize:

Finally, there’s the Settings section where you’ll need to fill in the first five fields (leave the last two radio buttons as they are). First, type in the website administrator’s username and password. And for goodness sake, don’t use the words “admin” and “password” – think of something a little more difficult to guess! Since WP is so popular, there are a lot of hackers around preying on WordPress sites with too-easy admin credentials.

Proceed to enter your email as well as website title and tagline (those last two are not so important right now, you will be able to easily change them at any time via your WP admin dashboard).

We’re done here! Click on the + install button at the bottom and wait for the magical fairies to set up WordPress for you. When they’re done, you will see three links under your website’s name: click on the second link – the one which ends in “wp-admin”, this is the standard ending for WordPress admin dashboard for a given website.

A new tab will open, with a WordPress wizard that will ask you a lot of silly questions and install unnecessary plugins, so just click on “No thanks” and head over to your WP admin panel.

..can you smell it? The scent of a fresh website in the morning! Just love that feeling of starting something new.

We’re pretty much done, but there are a couple of things you might want to tweak right away, because experience shows that not all default WP settings are the most optimal choices.

Step 3 of 4: Configure WordPress

Before you start adding content to your new website, let’s take a quick tour of the system, while adding some improvements for the future.

On the left of the WP admin dashboard you’ll see the admin menu against a dark-grey background. Not all items are equally important there, and you’ll be using just a couple of them most of the time. You can learn about the rest as you go along.

The most frequently used sections are Posts and Pages, where you can create new content, as well as Comments, where you can moderate the discussions on your posts, in case you decide to enable this feature.

The difference between a page and a post is that the first one is for static content that is not expected to change much over time, like your “About Us” page; on the other hand, posts are for content that you add on a regular basis, like news or blog posts. Here’s a brief summary to help you understand the differences between the two:

Posts Pages
Have a publish date Time-independent content
Can have different authors Author not so important
Collected as a blog Linked in navigation menu
Typically same layout Have various layouts
Good for regular, time-sensitive content such as blog posts or news Good for static content like front page, service/product pages, etc

There is also a special concept of a “blog page” in WordPress, which is an automatically generated page that displays all your posts. We’ll get back to this a bit later. For now – moving along!

Another important section in the WP admin menu is Appearance, where you can install the visual theme for your website (Appearance → Themes). It will prove handy for adding navigation menus (Appearance → Menus) as well as widgets (Appearance → Widgets) – little blocks that perform specific functions like displaying a list of categories or a search bar, typically in a sidebar. The Appearance section also contains the Customizer, which is heavily used by many modern themes to let you, well, customize stuff on your website, like colors and fonts.

The most useful WP admin sections

And, there’s also the Plugins section where you will be able to install and configure various extensions that add more features like security, social buttons, contact forms, etc etc.

Well, this was probably the quickest tour of WP ever! To finalize our setup, let’s tweak several settings in the Settings section at the very bottom of the admin menu:

Settings → General: remember I said you can edit the “Site Title” and “Site Tagline” later? Here’s where you can do it. Also, make sure that the “Membership”, “Timezone”, “Date Format”, “Time Format” and “Week Starts On” options are set according to your preferences.

Settings → Reading: just take note of this section for now; here you will be able to set your website’s front page to display blog posts or a static page (once you decide which of those you want). If you don’t set the blog posts page as your front page, you’ll be able to choose a different place for it – just create a new empty page in the Pages admin section mentioned earlier. Then, get back here and use it as the non-front blog posts page; that page will automatically start displaying your posts once you save the changes.

Settings → Discussion: if you’re willing to allow people to comment on the posts on your website’s blog/newsfeed, make sure to tick the “Allow people to post comments on new articles” checkbox as well as “Enable threaded comments” (so that people can reply to each other’s comments) and “Comment must be manually approved” (you will get SO MUCH SPAM otherwise). Whatever you do, un-tick the “Allow link notifications from other blogs” option, it’s just for allowing lots of spam. Finally, take a quick look at the “Email Me Whenever” section, making sure the options are set according to your personal preferences.

Settings → Permalinks: highly recommended to choose the Post Name option, as it generates the most human-friendly URLs for your pages and posts (I’m not entirely sure why other options in this subsection exist at all, to be frank).

Basically, that’s it! You can now play around with your new website and start adding content. There’s one more step, though, which is kind of optional but then again more like essential:

Step 4 of 4: Add Theme and Plugins

In principle, you could leave the visual appearance of the website as it is and focus solely on content. However, that would mean your site will not only look very generic, but will in fact look exactly like a bajillion of other websites whose owners were too lazy to change from the default theme.

Plus, there are many WP themes available for free which offer much more in the way of customization and personalization, letting each website look unique.

Here’s a shameless plug though: I will go ahead and suggest trying out our own multi-purpose WP theme called Bento (you can see we’re into Japan here at Satori :)

The theme lets you customize the color and appearance of virtually any element on your website, create mobile-friendly grid layouts on any page, as well as heaps of other useful stuff listed here on the official page:

Get Bento theme for free ›

To add to that, Bento is well-documented (which is not a given in the WordPress world) and has dedicated support forums where we answer all questions regarding the theme.

/ end of blatant self-promotion /

As for plugins, there are literally 50,000+ various free ones available at any time, adding various new functionality to your website from translations and popups to forums and communities (and no, we don’t build plugins, so don’t expect to see a link to a “Sushi” or “Kamikaze” extension).

Instead, I will just list a couple of the most trusted and universally useful plugins which almost any website owner should consider installing – based on my own experience, other people’s reviews, as well as objective stats. All of them are free, of course:

  • Akismet for automatically filtering your comments from spam. This one is a life-saver! Or at least a time-saver, as it seamlessly discards all incoming comments with spammy links and spammy wording. Akismet uses some sort of funky machine-learning voodoo algorithms to actually become better with time.
  • All in One SEO for search engine optimization. This is probably one of the best WP plugins for setting proper meta data on your website so that your content doesn’t look like crap in Google results. Google likes this kind of attention to details, a lot.
  • Google Analytics Dashboard for keeping track of your incoming visitors. You’ll also need an actual Google Analytics account of course, which you can open for free on their official website.
  • Contact Form 7 for letting your visitors send you messages. In order to receive an email each time somebody leaves a message on your website, you will also need to install a mailer plugin such as WP Mail SMTP. Here are some links to help you to get it to work with GoDaddy’s email system: 1, 2.
  • WooCommerce for selling stuff online! Allows to easily turn your WP website into a full-fledged online store, complete with products listings, checkout funnel, and a payment gateway. For the latter you might need to install additional WooCommerce add-ons (plugins for plugins, yes), of which there are dozens (some are not free, mind you).

So yes, we’re now officially done. Enjoy your shiny new website! In case you’d like some more pieces of advice and best practices, continue to the last part of this guide, fittingly titled:

Useful Tips (Optional)

I did not forget about my earlier promises to discuss free methods for improving website security and doing backups, so here they are.

Tip #1: Making your website more secure. While your website is still young and innocent, you might want to focus on other things because nobody really wants to hack it yet. However, there are those really simple things that will take almost none of your time but will reduce the chances of becoming a target of a successful attack by a factor of 10.

First, the obvious recommendations (which 99% do not follow): do not use “admin” for your WP admin panel username, just use any other word. This alone will make your WordPress website a thousand times more difficult to crack. And use a strong password – with capital letters, numbers, symbols and stuff. For extra toughness, use two-factor authentication (an additional code generated by your smartphone during login).

Another obvious-sounding habit that many ignore: keeping your WordPress, as well as plugins and themes up to date. We’ve already covered that in Step 2 (“Installing WordPress”), but it also makes sense to pay attention to any update notices within your WP admin.

For those of you on the careful side I can recommend installing the free Wordfence plugin – it has tons of extra protection options that will help even the most paranoid webmaster sleep well at night.

Tip #2: Easy automatic backups. Because you don’t want to spend time doing it by hand every time. You have better things to do, like creating content for your new website! One word: UpdraftPlus. It’s free, it’s a breeze to set up, and you can choose to store backups in a variety of places, from your own server (not recommended, though) to cloud storage.

I personally use the Google Drive option in Updraft, which has been made even easier to set up after they introduced their own integration. P.S. the free version has everything you need for a normal website, I’ve never even tried the Pro version myself despite running multiple online projects of various complexity.

Tip #3: Structuring your website. Once domain, hosting, and WordPress are set up, it’s time to think about how your website’s content will be organized. As mentioned above, there are two basic content types that WP supports out of the box: news-like posts (regular content) that can be displayed on a blog posts page, as well as pages (static content) which are used to display information that does not change too often. Before creating the pages and the posts, it makes sense to draft the entire structure on a tree-like diagram on a sheet of paper, remembering to mark which elements will appear in the site’s navigation menu(s).

Moreover, depending on your website’s purpose, you will likely face the need to use additional content types – in most cases this is easily achievable via free WP plugins. For example, if you’re a photographer or a designer, the Easy Photography Portfolio will let you create a separate section with photos and showcase them in fancy galleries. If you’re planning to sell stuff on your website, WooCommerce will create the “product” content type automatically for you. Just browse the plugin repository, there’s an almost 100% probability that what you need has already been built and is available for free.

Do You Even Need a Website?

One more thing, before we wrap it up – ahem.. I don’t know how to put it, since we’ve already gotten this far with our website setup.. but, well, this question has to be considered as well: do you even need a website in the first place?

There are several other options that might serve as decent surrogates, at least in the short term – for example, a social media account. Here are just some of the alternatives to setup described in the step-by-step guide above:

  • Facebook page can easily act as a full-fledged website, and can be observed as such a substitute for many local businesses. A built-in rating system and easy Google indexing are just some of the perks you get right out of the box.
  • Instagram account is probably the easiest alternative to having a stand-alone website, especially if your project is highly visual. There are numerous tools nowadays which even allow you to sell products directly from your Instagram feed.
  • Medium is a free blogging service with a comfortable minimalist writing interface and a possibility to monetize your content if your writing skills are up for the challenge.
  • Tumblr blog makes a lot of sense if you’re just here for the fun of it – setting up a personal feed where you collect cool stuff from the interwebs has never been easier.
  • WordPress.com setup is somewhere in-between a self-hosted WordPress and the all-in-one site builders; it’s arguably faster to start and already includes a hosting, but introduces some limitations (like inability to install plugins until you upgrade to a certain paid plan).
  • Site builders are created as end-to-end solutions which cover everything from domains and hosting to content and promotion under one roof. Less complexity? Indeed! More freedom? Probably not.

We’d like to take this guide to a new level, so right now, among other additions, we’re working on a cool new infographic on this very question of necessity. We’ll post it in this section soon, stay tuned!

Meanwhile, feel free to tell us in the comments what you think about this dilemma: when’s a good time to say “yes, I do actually need my own website” and start building it. Let’s discuss!

Wrapping Up / QA Time

Bazinga! We’ve just learned how to make websites, saved more than $200 in the process and maybe even had fun.. a little maybe?.. Alright, probably it was more work than pleasure, but it was definitely worth it.

If you liked this guide, how about sharing it on social media (yeah, I know, nobody does that anymore, but still, I had to say it) and maybe even telling your newbie friends about it? Okay, fine, Twitter will also do :/

You’re still here? I’m a bit surprised, to be honest. Well, I don’t know.. if you have any questions left regarding the things we’ve talked about in the guide, let me know in the comments section below, I’m checking it from time to time, seriously. And if you’d like to add something to the guide or throw some critique my way, keep it to yourself!! Just kidding, of course it’s also very welcome etc etc

Stay curious, reach for the stars, and the best of luck in whatever you were making your website for! Cheers

In Search of the Best Site Builder for 2024: Wix vs Squarespace vs Weebly

☑︎ this guide has been updated in: April 2024

Before we dive in, here’s something for those who don’t want to spend time on our in-depth review and comparative analysis of the most popular website builders:

TL;DR – Site Builder Choice Wizard

We’ve created a simple interactive wizard-thing which can help choose the right site-building tool in a couple of seconds – just go through several simple questions and check out the resulting recommendation –

In case you’d like to learn more about the similarities and differences between the most popular brands such as Wix, Weebly, Squarespace and others, as well as compare features and offers side by side, continue reading for more site builder goodness:

Why Does the Choice Matter?

You need to create a website, and you need it now. Instead of spending days to understand DIY-style content management systems like WordPress or Drupal, which do not include many important bits like hosting or domains and require getting used to, you’ve (understandably) decided to go for an all-in-one solution: website builder software.

The benefits are obvious: in a single account, you get everything you need to start a full-sledged online project – from a domain name to a built-in visual content composer to integrated e-commerce capabilities. You’re also happy to know that they offer dedicated support, in contrast to peer-driven public forums which are not always responsive, helpful and to the point.

However, once you set your sights on the website builder option, you quickly realize that now you’re facing a problem of choice: out of the numerous available builders, how do you pick the one that’s just right for your project – and not overpriced at the same time? This is where this guide comes in: we’ve conducted a comprehensive analysis of the largest and most popular website building services along various important dimensions, such as ease of use, reliability, versatility, pricing structure, and much more. Our analysis is based on observations from using real accounts in each of the services, in order to avoid superficial statements and pure guesswork.

We’ll first present our results in a condensed format, as a table of the most important comparative features, then discuss each of the brands in more detail; after that we will present one-on-one comparisons in case you’re stuck with choosing between two particular brands, and finally provide practical recommendations for making the actual choice based on your project’s needs and resources. Let’s get started!

Comparison Table

The table below contains certain important features of each of the three most popular website building services; we intentionally did not include such items as “presence of an ad-free version” or “possibility to add your own domain name” because those have been industry standards for quite a while now and are naturally offered by all major site builder brands. In other words, the table only focuses on real distinguishing features that vary from product to product – to help you make a more informed decision afterwards:

Website Builder Wix Squarespace Weebly
Year founded 2006 2004 2006
Free version yes no yes
Storage space (free) 500 MB N/A 500 MB
Extensions yes no yes
Backups yes no yes
Capabilities:
templates yes yes yes
start from scratch yes no no
analytics yes yes yes
SEO tools yes yes yes
e-commerce yes yes yes
multilingual yes yes via an app
email yes yes yes
Cheapest plan with:
adding own domains $5 $12 $8
ad-free website $10 $12 $8
online shop $17 $26 $8
Google Ads credit $10 $18 $8

While evaluating the dimensions which cannot be directly expressed as numbers or yes/no answers, such as “SEO toolbox” or “choice of templates”, we’ve aimed at being as objective as possible and using hard data where appropriate; still, those measures should be viewed on a relative scale used only to simplify comparison between the brands.

Now let’s dive deeper and look at each of the website builders separately, critically evaluating its pros and cons with respect to competition; after that we will compare each pair one on one to finally reveal the most worthy solutions.

Wix: the Veteran That Still Got It

Wix website builder, the most popular one on the market (based on self-claimed usage figures), has been around for more than a decade, which, in the fast-paced website creation market, is a lot. Surely enough to prove that their product is worth something. From its humble beginnings as a brainchild of three friends on the Israeli seaside, the company has grown to serve millions of users in 190+ countries and get listed on the NASDAQ stock exchange.

Wix is a classic example of a website builder that uses a freemium service model: the basic features, like the visual “what you see is what you get” type editor, as well as access to the template library and the app market, are free for anyone. For those wishing to test their online presence this is perfectly sufficient for a full-fledged website, with zero coding or design skills required – however, if you want to use the features which are essential for any self-respecting web project, such as using your own custom domain name instead of using a subdomain of wix.com (i.e. example.wix.com) and removing the ads, you’ll need to purchase one of the paid plans.

When it comes to Wix pricing, there are five premium plans, ranging from the basic ““Connect Domain” ($5 per month with yearly subscription), which essentially only allows connecting a proper domain name like example.com instead of the awkward username.wixsite.com/sitename, to the feature-packed “VIP” ($25 per month). More useful and value-for-money, however, is the “Combo” plan ($10 per month), which allows both linking a domain AND removing the ads – the two minimum ingredients to make your website stop looking unprofessional.

“Combo” is a good place to start if you’re serious about your online endeavor, yet if it gains traction, sooner or later you’ll most probably need to upgrade to the mid-priced “Unlimited” plan ($14 per month), to remove the visitor traffic limitation: the 2 Gb included in the former will only enable a couple thousand visits per month, based on the average web page size today. On the positive side, at the time when you’re in that situation your website will be well worth the upgrade.

It seems that Wix realizes that, being one of the older website builders, it needs to keep pace with the ever-advancing state of the art in website design and management – one example of this is the WIX ADI, or Artificial Design Intelligence. If you look closely, it’s just a more user-friendly and slightly stripped-down wizard which takes your data and mixes it into a template (which, of course, you can easily do with the standard Wix editor as well) – but it’s still arguably a step in the right direction and an indication that the company is not afraid to experiment and take on new challenges.

It will still be some time before Wix (or any other “AI web builder”) is able to create a ready-to-use website for you without you even taking part in the process, but even the current state of the primary Wix product is as close as it gets to an easy and seamless website-building experience.

Create a free website with Wix ›

Advantages of Wix:
  • The widest choice of visual templates on the market
  • Own domain plan competitively priced
  • Large extensions market with both free and premium addons
  • Machine learning powered helper for quick prototyping
  • The free plan never expires
Weaker sides:
  • Not possible to switch to another template after you choose one

Weebly: Simplicity and Value for Money

Founded as a Silicon Valley startup by three university students, Weebly has managed to grow into one of the most popular website builders in the world during its 10-year history. Over the years, the tool has changed almost constantly to keep up with the developing standards and trends, both in terms of design and features. One of the primary distinguishing traits of Weebly is its more intense focus on marketing, giving users an all-round solution to their website needs (creating – managing – promoting).

After creating an account by filling three simple fields (quite an onboarding!), Weebly asks you right away whether you need an online store or just a website – this will affect how the builder’s functionality is presented, but you can of course always activate the online store features afterwards. Still, this is a rather noteworthy detail since it hints that Weebly puts a significant focus on e-commerce compared with competing tools.

Indeed, their online shop plans start from $8 per month, which can be considered an aggressive pricing policy compared to other site builders: it’s twice as low as the cheapest Wix plan with e-commerce, and three (!) times less expensive than the Squarespace offer. For this price, you’re getting full online store capability, including specialized templates, inventory tracking, secure checkout, coupons, abandoned cart retargeting, and many more features. The choice of payment methods is also a pleasant surprise – Weebly currently allows you to accept transactions via Square, Stripe, PayPal, and Authorize.net, which is significantly better than e.g. Squarespace.

The built-in marketing suite mentioned earlier is another example of Weebly taking a more diversified approach to the site builder experience: not only can you create email campaigns for the email lists captured with your website’s forms, you can also segment your audience, manage the acquired leads, and even create Facebook ads right inside the same interface after connecting your Facebook account.

Price-wise, Weebly can be considered one of the most affordable solutions among the market leaders: its cheapest plan that includes a custom domain costs $8 per month (with annual billing), which is more than the comparable Wix plan, until you consider that the former also includes $100 AdWords credit and removes all Weebly branding and ads – and you’ll have to upgrade to a $10 per month Wix plan to match those.

In summary, Weebly offers a great toolkit for anyone who values ease of use and doesn’t like to overpay (which is, supposedly, most of the people?) and at the same time those who dig the idea of having their website and most of their online marketing on the same convenient platform. The e-commerce solution is also worth considering, not only as a competitor of Wix or Squarespace, but also, more generally, as a worthy competitor even to such specialized suites as Shopify.

Create a free website with Weebly ›

Advantages of Weebly:
  • Competitive pricing for all categories of users
  • App market for additional functionality
  • Wide choice of payment options for online stores
  • Can change theme after creating the website
  • The free plan never expires
  • Integrated marketing capabilities
Weaker sides:
  • Template styling capabilities are rather basic

Squarespace: Minimalist to the Core

As one of the oldest website builders that are still thriving up to this day, Squarespace seems to know the secret to satisfying website owners around the world – be it sleek design, simplicity, or easy-to-understand pricing. Founded in 2004, this service has been steadily growing its user base (and fandom) ever since, having received numerous accolades as well as making it at #8 in last year’s Forbes Cloud 100 List.

Anyone signing up with Squarespace will get a full toolkit for creating and managing their website: from a free domain name and hosting, to a publishing engine and analytics suite. Most of these might not be as feature-rich or advanced as you might get by seeking services from separate, specialized providers – but the genius of Squarespace is exactly in stripping all that is less necessary and leaving in only the essentials, thereby making your entire website-building experience as smooth and seamless as possible. Less cognitive strain, more minimalism – that could be the motto of Squarespace.

Unlike most other website builders, this one does not offer a free version: you can try the service for 2 weeks (without entering your card details), but after that it’s pay to play. You can choose between two pricing plans: Personal, which will set you back $12 per month if billed annually ($16 for monthly billing) – and Business, which costs $18 per month ($26 with monthly billing). Most small online projects will do just fine with the Personal plan, as the only significant difference compared to the Business version are limitations on the number of static pages (20) and contributors (2), as well as a Gmail-powered branded email account (which in principle you can set up on your own).

The recently added e-commerce options are seen widely as a response to the growing number of competitive offers with built-in e-commerce capabilities; the Basic plan is priced at $26 per month ($30 with monthly billing) and includes everything from the above-mentioned Business plan, as well as all essentials for running an online store: order and inventory management, taxes, accounting, etc. The Advanced e-commerce plan ($40 per month or $46 with monthly billing) offers some nifty features, such as abandoned cart auto-recovery, checkouts on your own domain, as well as automatic discounts. Since all of these features are potentially significant money or time savers, it is sensible to switch to the Advanced plan as soon as you see at least some sales.

Squarespace is an example of a closed-ecosystem site builder – there is no extension community or an app marketplace; everything you need is built into the system, removing the need to search for, install and configure additional modules. While that is good news for the usability aspect, it also means that anyone requiring a specific new feature will need to rely solely on the discretion of the site builder itself to implement it.

Squarespace can be called a design-centric CMS: while other web builders have arrived at the importance of clean, streamlined, clutter-free visuals in the process of their evolution, Squarespace has embraced these guiding principles from day one. And at that time, it really, really did help stand out from the competition.

Nowadays, as the largest competitors have caught up with the design part and sometimes outstripped Squarespace in the features dimension, there’s not that much left to justify its premium pricing policy. Nevertheless, it’s still a beautiful website builder with timely minimalist templates and a wonderfully simple user interface – and as a creative type, do you really need anything else?

Create a website with Squarespace ›

Advantages of Squarespace:
  • Beautifully designed, minimalist templates
  • Advanced Style Editor with a vast choice of options
Weaker sides:
  • Free trial expires after 14 days
  • No extensions or apps
  • Only available in two languages
  • Higher transaction fees for the e-commerce

Head-to-Head Matchups

Each product described above can easily be called a full-fledged web presence management system in its own right. In other words, there is no sense in using two or three simultaneously, since their feature profiles largely overlap; with this in mind, the problem of choice becomes even more challenging once we take into account the fact that migrating between these platforms is almost impossible unless everything is transferred “by hand”, i.e. the entire website is re-created from scratch in the new platform.

So now that we’ve had a detailed look at each of the website builders, it’s time to compare them one on one to make sense of the available choices. Between the three of them, Wix, Squarespace, and Weebly form three pairs that can be contrasted in terms of available options, user experience, design quality, ecosystem size, and the general value for money. Let’s get started:

Wix vs Weebly

While being equally powerful site building toolkits, Weebly and Wix each have their individual differentiating points which can help choose among the two.

While Weebly’s focus on simplicity ensures a steep learning curve (i.e. fast learning) for any user of its drag-and-drop website editor, Wix offers more freedom for design-oriented users though more granular controls for each website element (fonts, colours, etc), while also allowing to start from a blank template and work your way up to a fully fleshed out website all by yourself if you don’t feel like using a pre-made template.

Wix also has a slight advantage in terms of the variety of templates and apps it offers, yet Weebly is very close with just marginally less choice in each of these categories. Given the sheer number of available alternatives in each cases (200+ apps and dozens of templates), the differences do not have a significant effect on the user experience or website’s capabilities whether you’re using Wix or Weebly.

Weebly, on the other hand, can boast a more comprehensive marketing toolkit built right into the platform: apart from emails and leads, at also allows segmenting your audience and creating targeted social media ads.

Both e-commerce solutions are quite potent and integrate beautifully into your website, while third-party apps and marketing tools can help boost sales and recover abandoning customers. It’s safe to say that this aspect is a close tie for Wix and Weebly.

In terms of price points, Weebly is slightly more competitive in this pair, since it offers a cheaper ad-free plan and more affordable advanced plans. There’s also the $100 Google AdWords credit bonus if you sign up for any of Weebly’s paid plans – Wix gives away the same coupon only starting with its second premium plan.

Winner: TIE (more details below)

Weebly vs Squarespace

As one of the more experienced market players, Squarespace has had plenty of time to perfect its design and layout engine, and it shows: the site-building part of the experience is superb, and can be said to surpass that of Weebly, which focuses more on simplicity and affordability.

The latter does win in terms of template variety, though – Weebly users can choose from hundreds of pre-designed layouts, and can switch between the themes after adding content to the website, which is not possible in Squarespace.

Weebly’s focus on marketing means more options for promoting your website right from the interface of your site builder, while Squarespace tends to concentrate on design and visuals. Some of the marketing features that are unique to Weebly in the context of this comparison are manual and automated mass email campaigns as well as Facebook ad engine that lets you create FB campaigns right inside the Weebly admin panel, tying them to the behaviour of your website’s visitors.

In addition to that, Weebly has a free version with no expiry date, and is priced considerably more affordably for almost any comparable feature set. The price advantage is especially evident for the e-commerce solutions, with Weebly’s being three times less expensive than the one from Squarespace.

Winner: WEEBLY

Wix vs Squarespace

If there’s one area where Squarespace can be considered almost unbeatable, it’s style and design: both the templates and the interface are sleek, minimalist, and well thought-though. It can be ideal for those who are planning to place a heavy emphasis on graphics and imagery, since most templates devote a significant part of their layout to photos. The pitfall here, though, is that your finished website won’t look nearly as sleek as the template demos if you don’t have access to extremely high-quality photography, or if you aren’t used to matching colours and shades.

Wix, on the other hand, wins in terms of template variety (almost twice as many available) as well as the editing capabilities: the sole fact that you can start from a blank canvas in Wix makes it a more flexible tool for a lot of potential users.

Another feature which is offered by Wix and is not currently present in Squarespace is site backups, which usually tends to stay underrated until one experiences a blackout or loses their website for one or another reason.

There’s also the App Market in Wix, an integrated extension marketplace allowing users to get free and paid plugins developed both in-house and by third parties. This creates an entire ecosystem around the core website builder, expanding the range of things your Wix-built website can do. While Squarespace does offer several pluggable modules with additional features, it’s nowhere near the diversity offered by Wix’s App Market.

Price-wise, Wix has the upper hand, both because all of its plans are less expensive than the comparable Squarespace plans, and because its free version, despite containing ads, does not expire after two weeks – there’s no time pressure to get everything ready for launch, and you can even stay on the free plan with Wix indefinitely, if you’re okay with the ads.

Winner: WIX

Other Notable Site Builders

There are many more website building toolkits on the market, of course – in this guide, we’ve focused on the most popular ones so far. However, it would be wrong not to mention other significant brands that offer good value for money along with some unique features and designs:

Zyro: the AI-Powered Site Builder

While the old guard like Wix are starting to flirt with Artificial Intelligence tech, newer brands like Zyro are fully invested in these trends, making then an integral part of their toolkit.

For example, every Zyro client can take advantage of the built-in Content Generator, which instantaneously creates unique paragraphs of text on a given topic (that actually make sense!). This seemingly magic widget is based on Open AI‘s latest language-processing models and can serve as a really quick way of seeding your website with initial content.

Zyro’s infrastructure is provided by Hostinger, one of the largest web hosting companies in the world (30M+ clients in 170 countries); for all Zyro-based websites, this implies stability and speed – both important for visitor satisfaction and search engine rankings.

In summary, Zyro is an interesting option for those who seek simplicity and value for money. It ticks all the boxes for a great site builder, while boasting extremely competitive pricing.

Site123: The No-Nonsense Builder

While some site builders keep increasing in complexity, others choose a different path – the one which focuses on speed and ease of use. This is exactly what Site123 does, with some impressive results. Let’s have a closer look.

The main difference between Site123 and other solutions described in this review is the central role of templates in the site building process: once you sign up and choose the website’s function, the system automatically generates a template and hands it over to you for customization.

It should be noted that Site123’s visual editor is not drag-and-drop: you are able to personalize each element, yet the process reminds more of the famous WordPress Customizer than other notable site builders. This doesn’t mean it’s less convenient, though: in fact, as your space of potential choices gets smartly limited to the most likely options, the cognitive strain of customizing your first website is significantly reduced.

Apart from the visuals, you can also add plugins, most of which require the Premium version to function (more on this later) – the only one that works out of the box is the Google Analytics tracking code. The premium integrations include several more analytics suites, live chats, social sharing and marketing automation.

Another notable feature of Site123 that helps it stand out is the multilingual option: you can easily choose the primary locale for your website as well as add any number of additional language versions with just a click. Definitely less clunky that most other site builders which focus on a single language for your website (I’m looking at you, Squarespace!).

Site123’s aim at simplicity is also clearly seen in its pricing strategy: just two plans – Free and Premium, the latter including all traditionally paid features such as the ability to deploy on your own custom domain instead of a subdomain of Site123, more bandwidth, no branding, and e-commerce functionality. The Premium version costs $9.80 per month, which is on par with the best value-for-money offers in the industry. Upgrading is a simple feat – clicking on the respective golden button at the bottom of your site editor’s left panel will initiate the payment sequence.

Overall, Site123 is a laid-back alternative for those seeking to minimize their site-building efforts through template-based customization. The premium plan includes all the features one would need for a fully functional small business / personal website, at a very reasonable price.

Jimdo: Simple, Stylish, Affordable

This is an interesting example of a site builder that started out as a classical hosting: the company had its first significant clientele back in 2009 when they accepted the former users of Yahoo’s discontinued GeoCities hosting service. Over time, Jimdo has aimed at providing the full spectrum of features a website owner needs, focusing more and more on the website building experience. The service currently hosts more than 20 million websites around the world.

Jimdo uses a freemium model similar to Wix and Weebly: there’s a permanently free version which displays branded ads and allows using a subdomain of the form example.jimdo.com for your website. The Pro and Business versions allow removing the ads and choosing your own custom domain name, which is already included in the price. It is worth noting that the basic e-commerce features are available starting with the Pro version, which, at $7.50, makes it the most affordable online store functionality among all existing website builders (cheaper even than Weebly).

The biggest advantages of Jimdo are its simplicity and pricing. The learning curve is extremely steep even for new users who have never seen a site builder before, while the $7.50 per month Pro plan includes all features that are usually priced considerably higher by other competing services like Wix and Squarespace.

When comparing Jimdo vs Wix, the templating system grabs attention: the former has made it very easy to not only choose a design from the pre-built library, but also edit the code of your template with a few clicks. In case of Jimdo vs Squarespace, the most important consideration is pricing: such features as adding own domain name, ad-free experience, and online sales are almost two times less expensive with the former. As for Jimdo vs Weebly, the former is still priced slightly more competitively – despite the difference being just $0.50, it can accrue to sizeable sums over time, e.g. the annual saving with Jimdo would be $6.

Sitebuilder: The Cheapest Option

When it comes to Sitebuilder.com, which is another tool closely resembling Wix, the most important aspect is its cost: it’s currently the most competitively priced website building tool out there. There is a (permanently) free and 3 primary premium plans, with the fourth, Personal, being a nice little marketing trick by Sitebuilder designed to make the more feature-rich AND cheaper Pro plan more attractive – which means we will disregard it for the purpose of clarity.

The free plan does not have an expiration term but is limited to 5 pages, which makes it less useful for any serious online project – it’s more like an advanced trial of the toolkit. The gem here is the Pro version: at $4.99 per month (billed annually) it offers a free domain name, free email and (more importantly) an ad-free experience, which means that in the Sitebuilder vs Wix comparison it is clearly a winner in terms of pricing. Even Weebly’s ad-free plan cannot compete with Sitebuilder’s Pro version: the annual savings on the former would be over $36.

In terms of features and usability, Sitebuilder.com is quite similar to Wix and Weebly; while the company boasts “over 10,000 templates” on its official homepage, the real amount is closer to 210+ when you are actually choosing one for your website inside your account. This discrepancy is most likely due to the fact that the company considers each template option and setting as a separate template, which, to our mind, is slightly misleading, to say the least; in any case, there’s plenty of templates to choose from, even given the two hundred real alternatives in the template library.

SEO settings and Analytics become available in the Pro version as well, while the e-commerce options are activated by upgrading to the eponymous plan (priced at $11.99 per month). This makes Sitebuilder one of the most affordable online shop toolkits from our comparison as well, beaten only by Weebly.

Overall, Sitebuilder.com is a rather powerful toolkit with a pleasant user experience and extremely competitive pricing for the first year of use.

uKit – the Up-and-Coming Contestant

Having evolved from uCoz, a free hosting with an integrated site builder, uKit is the modern iteration of that decade-old project. The new version offers extended features and options, including an online store and an automated tool that keeps track of the website’s “marketing-readiness”.

The visual builder has everything one could need for creating a clean-looking custom website: after choosing from over 300 available templates, the user can quickly define the structure, set up various elements, and tweak the design. There are no plugins or third-party apps to extend the functionality at the moment, yet all basic needs, including an online shop, are covered.

uKit does not offer a free version, only a 14-day trial (no credit card required) – after that you will need to choose one of its paid plans to continue managing the website. Pricing is extremely competitive, with the most affordable plan (uKit Premium) costing only $4 per month with annual billing. It is worth noting that, unlike with most other similar products, pricing here depends on the billing period, not unlike web hosting platforms: for example, the Premium+ plan can cost from $10 in the case of monthly payments to as low as $7 with biyearly billing.

In case you don’t want to allocate extra time for your website’s design or simply would like to have a professional do it for you, there’s a possibility to order a custom website from the uKit team for a $50 flat fee.

The combination of easy to use, basic functionality and aggressive pricing makes uKit a close competitor to Weebly and Jimdo. In a uKit vs Wix comparison the latter comes out a clear winner in terms of available features and design variety, yet the former offers an interesting alternative for the price-conscious cases without overly complex needs.

GoCentral – a Site Builder from the Domain Behemoth

Another worthy mention is GoCentral, offered by (surprise!) GoDaddy – one of the largest domain name registrars and hosting companies in the world. A site builder was arguably a very logical step in their path towards vertical integration which started with upselling hosting with domain names. In this case, we see a drag-and-drop visual composer bundled with a hosting, rather than the other way around found in all other site builders discussed in this review.

The slogans of the GoCentral, “Anyone can make a website now”, and “Build a better website in less than an hour” sound fair when applied to their product: the user interface is so simple it can be learned in minutes. All extras have been sacrificed in the name of ease of use – which allows putting together a basic website really quickly. There are 8 templates to choose from (by simply clicking through them you can preview each design instantly), each customized using color palettes. Each individual element, like buttons, images and text, can of course be edited on its own as well.

The best part of it all is pricing: the Personal plan costs only $5.99 per month and includes all necessary basics – significantly less expensive than even the most competitive classical site builder. Scaling up, there are Business ($9.99) and Business Plus ($14.99) plans, each unlocking more features like SSL, PayPal integration, and email marketing. The Online Store plan ($29.99) enables creating a fully functional ecommerce website, yet looks hardly competitive compared to similar offers from Wix, Weebly, or even Squarespace.

Overall, GoCentral might suit those who need a basic website quickly and with minimum hassle; the parent brand’s extensive hosting experience provides an additional guarantee of maximum uptime for the website.

Alright, we’ve now looked at the other widely used as well as up-and-coming site builders and compared them with Wix, Weebly, and Squarespace. At this point in time, however, you might be asking:

What About WordPress?

Indeed, while reading this analysis you might have had a reasonable question – how does this popular site engine stack up against these website builders? You might even have used WP before and experienced its simplicity firsthand. The difficulty in comparing WP with any of the discussed brands like Wix or Weebly is that it is based on a different philosophy: a free, open system which can be used out of the box, but most of the time requires numerous external additions (domain, hosting, themes, plugins) to realize its full potential.

Since WordPress core is free, it does not include a domain and a hosting – those will need to be purchased separately. And while it is possible to find hosting offers from respectable providers which include domains for as low as $3.95 per month (see Bluehost’s Basic plan), a certain amount of time and effort will need to be invested from your side to set things up – install WordPress on the hosting, configure the WP admin panel, find and install the necessary plugins and a suitable theme. This is why, when comparing, it is important to take into account the fact that a typical site builder is a fully integrated system, entirely created (and supported) by the same team, which allows for maximum compatibility and a smoother experience, whereas WordPress is an open-source project with voluntary (read – unpaid) contributors and community support.

Wix vs WordPress

As the most popular site builder, Wix gets compared with WP more often than its competitors. In terms of user experience and learning curve, Wix wins as an integrated solution to site-building: to get a first draft of a website in Wix, you’ll need 5-10 minutes, while setting up WordPress properly will take at least several days, based on our clients’ experience. The one aspect where WP outperforms Wix is the choice of visual templates and functional extensions: the WordPress ecosystem contains thousands of themes and plugins to choose from; the catch here, however, is that Wix strictly controls the quality of each of its add-ons and maintains a uniform level of aesthetics throughout its template library, while in case of WordPres the quality varies a lot (and we mean a Lot!) since anyone can contribute their own.

Weebly vs WordPress

Weebly comes closest to WP in terms of price competitiveness: with its $8 per month plans, this site builder offers the most sensible trade-off between cost and quality. The possibility to change templates after adding content to a website is also a feature that allows Weebly to compete successfully with the fee CMS giant. What really sets Weebly apart, though, is its e-commerce capabilities, which allow turning it into a fully functional online shop in a matter of minutes – while WordPress will require you to install several additional plugins, make sure your chosen WP theme is compatible with those plugins, and then spend some more time setting everything up.

Squarespace vs WordPress

For the lovers of sleek design, Squarespace is the solution that trumps WP any time: in order to get a theme that is at least closely as good-looking as Squarespace, you will need to turn to the premium WP theme markets – the free themes just won’t cut it. And a premium theme might set you back anywhere from $30 to $80 – and you will still need to pay for the hosting. However, it should be noted that WP themes are getting better, and as more and more designers take interest in the platform, the overall visual standards are rising steadily, even for the free WordPres themes; and, given the fact that even a premium theme is a one-off payment, Squarespace might need to up its game if it wants to stay competitive in the future.

Another aspect where the community vs organization philosophy is easily noticeable is user support: while in Wix or Weebly you can approach the support team directly and expect a fast and precise answer (after all, you’re paying for the product), in case of WordPress you are left with public forums where users like you answer each other’s questions – which obviously is less efficient when solving specific and time-sensitive issues. In other words, while WordPress has a vast knowledge base in the form of Q/A forum threads, your questions get answered by other users – who are obviously less motivated to help or reply faster.

Which One Should You Choose?

As we’ve seen above, each of the website builders has both stronger and weaker sides, and is able to carve out a niche on the market for itself thanks to specific features that appeal to certain user groups. This is therefore also a good starting point for deciding which site builder will best suit your needs: if you’re looking for a quick test of your idea and don’t care if the website will display ads, Weebly is the recommended solution – it allows you to go online very rapidly and change templates at the click of a button. If you have a very specific design in mind and would like granular control over every visual element of the website, go for Wix. If you’d like to start designing your website from a blank canvas, Wix is again your go-to solution. If you’re planning to sell products online, then Weebly might offer some of the best combination of pricing and features.

The Best Free Website Builder

Since most of the site builders we’ve discussed in this guide have free versions, one might raise a logical question: which of them is the best tool for creating a free website?

It should be noted right away that you won’t be able to avoid ads or choose your own domain using any of the free plans, making such a website only a temporary option for any online project with serious intentions – yet as a proof of concept this might be indispensable; later on, as you see traction, you can always upgrade to a more comprehensive plan with no ads and more features.

Moreover, since site builders like Squarespace and GoCentral do not offer permanently free versions (instead, they have free trials which expire after a fixed period), they will not be considered for the title of the best free website builder. The candidates will thus include: Wix, Weebly, and Jimdo.

Website Builder Wix Weebly Jimdo
Permanently free version yes yes yes
Available in free version:
Visitor statistics no yes no
Email marketing tools no yes no
Bandwidth limit 1 Gb 2 Gb
Online store no no yes

Based on the availability of various features in the free version, Weebly stands out as the most flexible and feature-rich free website builder: unlike Wix and Jimdo, it doesn’t hide such useful items as visitor statistics and email marketing behind the paywall, while also imposing no limitations on the incoming bandwidth (Wix, for example, has a 1 Gb ceiling on the free plan).

Jimdo deserves an honorable mention as well, though, as a runner-up in our challenge – its 2 Gb traffic cap is quite enough for most new websites, and the online e-commerce capabilities in the free version are unique among other site builders.

WINNER: Weebly

The Easiest Website Builder

Creating a website might be a much easier task nowadays, thanks to the existence of the website building toolkits we’ve analysed in this review, yet user friendliness is still an important factor in how quickly you can master a particular site building tool. When talking about ease of use, it is worth looking at several broad areas: the onboarding process (i.e. creating an account and finding relevant information on the official website), the account admin panel, as well as the builder interface itself.

In terms of first-user experience, every major website builder’s homepage is quite well optimized: there’s a navigation menu with all necessary items such as pricing and features, as well as clearly distinguishable registration buttons on every page. Clicking on the latter opens a sign-up form which needs to be filled out; Jimdo is worth mentioning as the site builder having the simplest one (2 fields, while e.g. Weebly has 3 and Wix has 4, and Squarespace has 5).

As for the admin panel and the real-time website constructor, Jimdo doesn’t fare as well, though – the internal admin navigation tends to be either hidden or layered, while the editor tends to over-simplify things, hiding as much functionality as possible behind hovers and clicks. The real leader in these areas is Wix, which offers a logically organized and navigable admin panel, as well as a truly visual site editor with convenient settings overlays for each element and a host of quick links on the left side of the screen.

WINNER: Wix

The Best Website Builder for Photographers

Another common question we’re getting is about the most suitable site builder for photography professionals – the specifics of this niche dictates certain must-haves, including, foremost, image presentation and management capabilities, as well as e-commerce for licensing and appointment bookings.

We should start with a suitable theme, though; from the most popular website builders, only Weebly does not offer specialized templates for photography websites, while Squarespace includes 10+ and Wix has more than 30. While themes from other categories can also be used, of course, the existence of pre-made designs tailored specifically to photographers can be a big plus for those who wish to go online as quickly as possible and with minimum hassle.

Once you’ve chosen your template, the issue of presenting and arranging your images comes into play; this is being addressed by specialized content blocks, such as galleries and carousels. Each major website builder offers gallery and slideshow tools that help create customized blocks in no time, yet Wix is worth a mention here as the one having over 40 different kinds of image representation formats, including 3D galleries – not even counting the specialized third-party apps you can install from the Wix App Market.

Regarding additional functionality, each site builder can boast a set of e-commerce features, which might be interesting to photographers who desire to sell their work online, yet Wix, again, goes several steps further by also including a booking engine for those who’d like to enable their prospective clients to make appointments right on the web page.

Overall, all three major site builder offer decent levels of support for photographer websites, Wix seems to consistently outperform in each considered dimension – its killer combination of template variety, image management options, as well as additional capabilities is a package that’s difficult to beat.

WINNER: Wix

Best Restaurant Website Builder

By popular demand, here’s a discussion of which site builder is best suited for a foodservice/catering web presence. Apart from the usual things like ease of use, content management, and image features, there are several specialized items that a restaurant website should be able to handle; the most important are arguably the menu and the table booking engine – the former facilitates research and aligns customer expectations about the restaurant’s offer, while the latter allows increasing efficiency and securing a more stable customer flow.

Out of the largest site builders, Wix and Squarespace currently offer the above features, taking different approaches to their integration: while Squarespace has the “menu” block built directly into its Layout Engine and the “calendar” content type available with any template as a core CMS feature, Wix has specialized extensions in its App Market which perform these functions: Wix Reservations, Wix Restaurant Orders, and Wix Menus. The plugin approach allows Wix to pack more relevant niche features into each of the above items, making it more versatile and user-friendly at the same time while still allowing its use with any chosen template.

Speaking of templates, both Squarespace and Wix have pre-designed specialized themes for the foodservice industry, covering everything from coffeeshops to restaurants and bars. Squarespace’s library counts 15 of those, while Wix offers more than 40.

Many restaurants and cafes tend to offer parts of their menu or their special ingredients to the public in the form of packaged goods, which is where the e-commerce functionality comes in. While most website builders offer the possibility to set up an online shop, out of our pair of close contenders Wix has a pricing advantage.

Just like foodservice business itself, this site builder niche has some of the toughest competition, and it can be said with confidence that both Wix and Squarespace are very high on our shortlist. However, due to the more versatile set of specialized features (available through the extension store) and niche templates we will go with Wix on this one.

WINNER: Wix

Apart from these niche analyses, you can try out our handy Website Builder Choice Wizard in the beginning of this review – just answer several simple questions, and the system will magically produce a recommendation tailored to your specific preferences.

Share Your Thoughts!

Got hands-on experience with any of the mentioned website builders that you’d like to share? Still have doubts about which one to choose? Want to recommend additions and improvements to this analysis? Don’t hesitate to drop us a line in the comments section below:

How to Choose a WordPress Theme for Your Website

If you’re running a WordPress blog or a company website, its design is largely determined by the theme you are using. In this article, we will discuss what a theme actually is, why you need it, and how to make the right choice that will make you a happy website owner.

What is a Theme?

Let’s start with the basics: a website template is a set of visual styles and page layouts that users can upload/install to their websites and customize up to their needs. A stand-alone template includes HTML and CSS3 files, and often some JavaScript; even though adding content is up to the template user, some bundles also include pre-made images, audio and video.

Website templates are usually created for a specific website engine, or CMS (content management system): a Joomla template won’t work for WordPress, and a template that is meant for Wix will is usually not portable to Drupal or Ghost. Summarizing the above, a WordPress theme is a web template made specifically for WordPress-powered websites.

If you’ve already tried looking for a WP theme, you’ve surely noticed that scarcity is definitely not a problem: rather, one can quickly get overwhelmed by the sheer variety of hundreds and thousands of template options all over the web. To help you choose, we’ve compiled a list of the most important factors to consider; before we get to that, however, let’s quickly answer the question:

Why Do You Need a Theme?

To understand the implications of using a website template, let’s look at the alternatives. First of all, you may hire a freelancer (or an agency) and order a custom website design – this is a suitable option if have several thousand dollars to spare, as high-quality, personalized web design is not a cheap product these days. Moreover, you will need to choose a knowledgeable developer to implement the design, or you’ll end up with a product of poor quality that might be ridden with bugs and security glitches.

If you don’t feel like paying that much for your website, you may think of creating your website yourself. This is a viable option if you already know the basics of web design and development, yet if you’re new to both of these fields AND you need a website now, this option may be ruled out with easy heart.

The third way to launch your website is by using a content management system (CMS) and a template. As you might have probably guessed, this option combines the speed of the first approach with the low cost of the second option:

  • Using a website template is a good solution for small businesses, even if you’re on a budget. The template’s average price is $40 – $80, which is way less than for a custom design from an agency.
  • Website templates help you save massive amounts of time as you don’t have to start from scratch with your designs. Templates not only come with pre-made layouts and styles, but also frequently with sample data that contains diverse content, pre-made for you by template developers. Using sample data, you can simply change the text and images to the ones you need.
  • With many templates, you save on acquiring paid plugins as authors tend to equip their themes with premium plugins, such as sliders or content builders, at no additional cost.
  • High-quality website templates are usually well-documented and many of them come with customer support so help you solve any configuration issues.
  • You can easily check which theme an established website is using with the help of our WordPress detector.

Things to Take into Account When Choosing a WP Theme

To fully reap the advantages listed above, it is worth while keeping certain things in mind while choosing the right WordPress template for your future website:

  1. Who is behind the theme? To end up with a high-quality template that is built with valid, well-structured code, you are better off searching for it on the websites of the leading template providers, such as ThemeForest, TemplateMonster, or Elegant Themes. By doing so, you can be sure that you’ll get a product free of security vulnerabilities, glitches and bugs. Moreover, due to the severe competition, well-established template providers are motivated to deliver designs that follow the latest trends and bring you the most powerful features.
  2. Does the theme look modern? If you want your website to be taken seriously, you’ll need a theme that looks current and professionally designed. Some of the most prominent features of modern web design include clean, clear lines, plenty of white space, bold, easily readable typography, absence of obtrusive, noisy or too detail-rich elements. It is also a given nowadays that a website looks good on all types of screens, from large HD monitors to the smallest smartphones – so be sure to check out how the theme looks and behaves on various devices.
  3. Does the visual style match your needs? Your website’s design and content should go hand in hand – depending on what you’re offering and who your target audience is, you might want to adjust your requirements. For examples, if the site is meant to showcase your creative works, a more minimalist and bold theme with an emphasis on imagery could be suitable, while a more text-focused theme is a good fit with an information-heavy website, such as a blog or a news portal.
  4. Do you need a niche template? Keep your specific needs in mind when looking for a specialized theme – be it fashion, photography, car repair, sports, education, consulting or food industry, you’ll be able to find a number of options that offer niche-specific features and design elements.

    Niche templates include features that provide for specific needs of your visitors and clients. For example, you’ll find an extended real estate search plugin in a real estate template, an appointment booking plugin in a healthcare or beauty salon template, a timetable plugin in education or sports template, etc.

  5. Does it load fast? Load speed is one of the most important visitor retention factors for any web page – so make sure the theme you’ve chosen does not take too long to fully render a page. Among the factors that most commonly influence website speed are the scripts, stylesheets, and other files loaded by the theme and bundled plugins. You can check a theme’s demo page in Pingdom’s Speed Test or using the GTMetrix engine to make sure everything is running smoothly.

    It’s an additional bonus if your chosen template comes with an animated pre-loader which clearly indicates to your guests that the page is in the process of being loaded. Be mindful, however, that it’s not a substitute for lean, optimized code, as Google and other search engines will still prefer pages which load faster.

  6. Does it include a content builder? Most theme users prefer creating pages using content builders nowadays; a content builder is a visual system that offers pre-designed elements as drag-and-drop blocks for your content. Such a tool helps you add varied content (such as tabs, dividers, counters, progress bars, timelines, blurbs, diagrams, tables, etc.), as well as create and reuse entire custom layouts.

    It’s not a big deal if your chosen theme doesn’t include a page builder out of the box, though – you can always purchase and install one by your own, e.g. the Visual Composer, one of the most popular plugins from the CodeCanyon marketplace.

  7. Is it search engine optimized? Look for a template that is built in accordance with recommendations of major search engines, such as Google, Yahoo and Bing. You use free tools such as the SEO Site Checkup to perform an SEO audit of the chosen theme’s demo website or other existing pages that use the theme.

    Despite the fact that there are numerous specialized (free) SEO plugins for WordPress out there, it’s always a plus if a theme allows at least defining meta titles and descriptions for individual pages, as this alone might even be enough to avoid using yet another third-party plugin that would potentially slow down your website.

  8. Is it compatible with major plugins? It’s also worth checking whether a template is compatible with popular WordPress plugins such as WooCommerce, Contact Form 7, BuddyPress, bbPress, etc. Most good themes will offer pre-built features and styling for the most widely used plugins, while the best theme authors will also offer their help in ensuring that a given less popular plugin also plays nicely with the theme.

Premium or Free?

The web is a pretty competitive and largely frictionless market – which means that in most cases, you truly get what you pay for; even if what you paid was zero dollars. Having said that, it would be unjust to claim that only premium WP themes are worth your while: there are numerous free templates that offer most (if not all) of the important features of paid ones (you can check out our free Bento theme for example).

With the free themes getting more and more advanced, it can be argued that the real value of premium templates stems from three thigs these days: pre-built layouts, more detailed documentation, and faster, dedicated support. The former saves you massive amounts of time by allowing to start from entire websites pre-designed on top of a specific theme and just fill them with your content; the latter will come handy if you’re on a tight schedule.

Overall, it all boils down to your personal requirements: in case you’re okay with getting into the nuts and bolts of it, and do not have significant time constraints, a free theme might be a good fit; if, though, you value top quality visuals, abundance of options and quick support, going for a paid theme might be a sensible idea.

Over to You!

Have questions about any of the above tips? Still can’t choose between two or more WP themes after reading this? Drop us a line in the comments section below, we’ll be happy to help!