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The Ultimate Review 2024: Overrated Braggarts or Best WordPress Hosting?

Given that WordPress powers more than 30% of the Internet, today only the laziest hosting providers are not offering some variant of a specialized WP offer.

However, several brands exist in a league of their own – professional grade solutions focused exclusively on WordPress, with premium features and premium pricing.

Kinsta is one of these high-end hosts – and in this detailed review we’ll find out whether it’s worthy of being called the best managed WordPress platform 👑

Verdict summary: Kinsta is clearly for those who aren’t ready to compromise on quality and security – this host focuses on best-in-class solutions and offers unparalleled customer support regardless of the plan you choose.

Features: what do you get? Read more
10/10
Performance: is it fast and reliable? Details
10/10
Pricing: is it value for money? Find out
8/10
Support: is it helpful? See discussion
9/10

First, let’s look at how Kinsta is different from other hosting providers – meaning both its direct competitors in the premium segment and the wider group of companies offering managed WP hosting:

Unique Kinsta Features

You might have already noticed that it’s not so easy to distinguish between specialized WordPress hosts – every single one of them seems to claim they’re the fastest and most reliable provider. So how do you make an objective choice?!

We’re not going to overload your brain by simply listing all Kinsta features – instead, here are the ones that truly set it apart from its alternatives:

  • 28 data centers around the world ensure that your website is always as close as possible to your visitors – yes, physical distance can make a big difference when it comes to milliseconds of site loading time ⚡
  • Location of Kinsta's data centers

  • C2 optimized virtual machines on all plans offer maximum performance for even the most demanding websites; head over to the infrastructure section of the review to learn more about what that means!
  • Cloudflare integration provides an additional layer of security, protecting from attacks, bots, and other malicious actors; you can of course connect Cloudflare to any hosting (at no cost on their free plan), but Kinsta offers Cloudflare Enterprise features to every client, which is a bit more expensive to obtain separately
  • Application performance monitoring tool (Kinsta APM) is a free system included in all Kinsta plans which visualizes the inner workings of your website to pinpoint any potential problems and areas for improvement
  • Six types of backups are available for all Kinsta clients – including manual as well as automatic, and with frequency ranging from daily (default) to hourly (for an additional fee)
  • DevKinsta developer environment is an in-house tool built by the Kinsta team to support agencies and freelancers of all experience levels, simplifying local development, deployment, and project hand-offs.

As you’ve probably noticed, all of the above are related to speed, uptime, and security – which makes sense because this is what makes a good hosting, after all. Let’s dive deeper and see how these features come together in Kinsta’s platform offer:

Infrastructure and Performance

Before we proceed, there’s one thing that should be made clear about Kinsta in order to understand how it really works:

– Kinsta is focused exclusively on managed WordPress hosting, which means:

a) it doesn’t offer a portfolio of different types of hosting (shared, dedicated, VPS…) like most competitors, but rather several variants of the same setup with different available resources,

b) Kinsta’s product is not a simple WordPress install, but a powerful and flexible virtual server which happens to be particularly suitable for running WordPress (because it’s the most popular site engine in the world).

By the way, at this point we should probably spell it out just in case:

Managed WordPress implies a hosting service that is explicitly optimized for WP and takes care of all management and maintenance tasks like security, software updates, and backups.

With all that in mind, let’s take a peek under the hood – here’s a helpful diagram we made for the occasion:

Kinsta's infrastructure

First and foremost: similarly to other managed WordPress hosts, Kinsta doesn’t actually own any hardware – all physical infrastructure behind its services is based on Google Cloud,

…and not just any random cloud – only the most advanced stuff available, called C2 (compute-optimized virtual machines) that combine cutting-edge hardware with the latest software for maximum performance.

Now here comes the slightly more complicated part:

Kinsta divides the virtual servers (which are themselves abstractions on top of physical servers) into LXD containers, with each WordPress website running on its own software bundle inside such container.

In other words, client websites are hosted in independent, secure, scalable compartments that have access to substantial resources (12 CPUs and 8 Gb of RAM each, to be precise) on the best computing infrastructure Google has to offer.

Speed up your website with Kinsta

Alright, so how does all this technological goodness affect your website’s performance? Here are the most important considerations:

  • Recently updated and dynamically generated pages (such as shopping carts) are especially fast thanks to top-quality C2 servers 🏅 on Google Cloud,
  • Plenty of computing power and WordPress-optimized software 🚀 ensure that any request to the server (i.e. site load) is processed in an eyeblink,
  • Cloudflare CDN adds another layer of infrastructure, caching your site’s pages on hundreds of local nodes 🌎 and delivering them to each visitor from the closest location (even in the rare case when the origin server is not responding at the moment), maximizing speed and reliability.

In addition, the Application Performance Monitoring we mentioned earlier helps keep an eye on the potential inefficiencies and breaking points –

Kinsta's apm

This and other tools are built right into Kinsta’s control panel, free of charge with any pricing plan – another (often overlooked) fact that distinguishes it from other hosting providers. Speaking of prices…

Kinsta Plans and Pricing

Remember we said earlier that Kinsta essentially offers a single hosting product with varying resources?

To make things even easier, the 10 (!) available pricing plans can be divided into just three categories, depending on the intended user:

Intended users Individual or small company Freelancer or medium company Agency or large company
Kinsta plans Starter; Pro Business 1..4 Enterprise 1..4
WordPress sites 1-2 5-40 60-150
Monthly visits 25-50 thousand 100-600 thousand 1-3 million
PHP workers/site 2 4-6 8-16
Backup history 14 days Up to 20 days Up to 30 days

Ah, much better now; one row from the table above might require additional explanation, though: PHP workers 🧑‍🔧 are individual processes that generate your website’s pages for the visitors, so the more your website relies on dynamically generated pages (e.g. large stores and online communities), the more PHP workers you’ll need per site for it to run smoothly.

Three more things worth remembering about Kinsta’s pricing policies:

  • Yearly billing cycles are 16% cheaper than paying month by month, and you can switch between annual and monthly at any time.
  • There are resource constraints on each plan, namely site visits, disk space, and CDN use – and anything over the allotted monthly limit is billed separately.
  • Every customer is eligible for a full refund within 30 days of their initial purchase, and a partial refund after that (for unused portion of their subscription); extra resources mentioned earlier are non-refundable.

Cancellations and refunds are quite straightforward – the Kinsta control panel lets you close your account in one click; no need to contact support or look for an “accidentally” well-hidden button.

Try Kinsta risk-free for 30 days

To objectively compare Kinsta pricing to other managed WP hosting providers, one should take into account both the quality of infrastructure as well as unique features (e.g. the APM tool) – and let’s not forget the intangible things:

Support and Migrations

It’s easy to dismiss customer support as a key value proposition – either because it’s not that easy to measure and hence compare its quality, or simply because you don’t think about it too much until you face a real problem 🔥

Website hosting is a long-term affair, though – so when it comes to support, it’s just a question of “when”, not “if” you’ll need it…

…and when that moment comes, you’ll want customer support to be responsive, efficient, and patient – which is exactly what Kinsta offers.

The service team seems to be adequately staffed relative to the volume of incoming requests, and consists largely of developers; this allows Kinsta to ensure a level of quality that consistently wins accolades and tops industry rankings:

  • Kinsta prides itself on the single-tier support philosophy, which means that every customer care specialist is capable of resolving an issue without bouncing your request between several representatives.
  • All clients have access to 24/7/365 support chat in English; on workdays you can also get support in several other languages.
  • Existing clients can get help right inside the Kinsta control panel, while future clients can look for the chat button in the bottom right corner of the official home page.
  • The average response time is reported to be about 1.5 minutes, which seems to coincide with what we’ve experienced in our service tests.

In addition to live chat, you can ask a question via the official contact form and get a reply within ~1 business day; there is also an option to speak to the support team over the phone if you are located in the United States (or don’t mind international calls).

Another important feature that is provided by humans is 🧳 migration: moving an existing site from another hosting provider. By now you won’t be surprised to hear that Kinsta makes it as easy as filling a short form:

Kinsta migration

There are unlimited basic migrations and a certain number of premium migrations included with every Kinsta plan – the latter is meant for complex WordPress sites like e-commerce and online communities.

Clients can choose from 3 options: give Kinsta access to their previous hosting control panel (essentially a valet service), provide a backup file – or use a plugin to do everything by hand.

Either way, as a result your website benefits from being hosted on one of the top platforms that exist today –

Pros and Cons of Kinsta

Before we move on to the verdict, let’s summarize everything we’ve learned about Kinsta in one place:

  • All Kinsta websites are hosted on the most advanced hardware on Google Cloud for maximum speed and best performance under heavy load.
  • Server software is optimized for WordPress through and through, and updates to the latest versions of all components are handled by the Kinsta team (that’s why it’s called managed WP).
  • Enterprise-level Cloudflare integration is available on all plans to ensure security and reliability for your business-critical websites.
  • Every account includes unique powerful tools like the Application Performance Monitoring system and DevKinsta local development environment, and of course the myKinsta control panel itself.
  • Six types of backups, including manual and automatic ones, ensure that no data is ever lost and your website is quickly recoverable in case of an accident or a deliberate attack.
  • Each customer, regardless of the plan, has equal access to Kinsta’s award-winning support team of engineers who can help solve any issue at any time of day and night.
  • Instead of fixed computing resources there are usage limits on every plan, which means that you might end up paying extra for things like visitor numbers, disk space, and CDN traffic.
  • Speaking of limits, the only option to add more PHP workers per site is to upgrade to the next pricing tier, which doesn’t always make sense in terms of other parameters.
  • Right now, Kinsta doesn’t offer domain names, which means you will need to register a domain at a third-party provider and connect it to your Kinsta website (if you strongly prefer having both domains and websites under one roof, check out e.g. SiteGround instead).

Alright, it’s time to wrap up!

Verdict: Should You Use Kinsta?

It’s probably clear by now that Kinsta is NOT for those who see no difference between various hosting options and focus solely on minimizing their yearly payments.

And that’s totally fine, because not all web projects are, frankly, suitable for a top hosting provider – it makes little sense to pay a premium in case your company’s website exists only because it’s “kind of weird in 2024 not to have one”.

What does it make sense to host on Kinsta?

The keyword here is business-critical: any website that significantly affects your business (or that is your business), such as company sites 📈 with significant traffic; publishers 📰 like magazines and popular blogs; educational establishments 🎓 and online learning platforms; and of course, 💳 e-commerce.

If you are an agency or a solo developer, Kinsta is an absolute pleasure to work with; the only exception is if you’re positioning yourself in the low-cost segment, e.g. working on Fiverr.

Start your web project on Kinsta

…Alright, suppose you’ve decided you do want to choose Kinsta over any other hosting provider – which pricing plan do you use?

After what we’ve learned earlier, it’s quite straightforward:

  • If you need just one or two websites, go for Starter or Pro, respectively; an upgrade to Business 1 might be needed only if you feel like your website has more dynamic pages than static ones and could use >2 PHP workers.
  • If you make websites for a living or work for a company which has several separate web properties, choose one of the Business plans, according to how many WordPress installs you need right now.
  • And finally, if you are a part of a web development team or a big company which manages hundreds of websites (e.g. user-generated blogs), the Enterprise plans are a logical choice.

Is there anything else you’d like to learn about Kinsta? Or maybe share a personal experience with this hosting provider? Join the discussion in the comments section below – let’s help each other make informed choices!

Paperform Review: Should You Choose This Form Builder in 2024?

Pretty much anytime you need to collect information from your visitors, you’ll need an online form – whether you need to convert leads into customers, or gather RSVPs for an event.

There’s one tool that goes a step further.

Paperform transcends the traditional form builder by letting you create more than a form, more than a landing page – we call it a “landing form”. Think sleek-looking, customizable user data input pages that can analyze form data to increase conversions!

In this detailed review, we will cover the ins and outs of Paperform and discuss the following questions:

  • 🦄What is unique about Paperform?
  • 📊How does it perform compared to alternatives?
  • 💰Which pricing options are available?
  • 👤Who should use Paperform and why?

Before we delve into the details of Paperform, let’s get a quick overview of the product:

What Is Paperform?

Paperform is all about allowing anyone to easily create online forms without any technical knowledge. Thanks to Paperform’s intuitive and visual editor, it makes creating forms as easy as writing an online doc.

Try Paperform for free ›

No matter the need, Paperform’s 300+ templates are versatile and dynamic enough to be used when you find yourself needing an all inclusive tool for the following situations:

  • Feedback and evaluation forms – gather feedback and aggregate the results with a range of integrations. Choose over 20 question types to maximise responses and use the Theme menu to change images, colours, and other UI elements to brand your form.
  • Bookings and appointment forms – use the special appointments question type to accept bookings and appointments and connect your calendar so there are no scheduling conflicts. Defaults like timezone are set for you, or you can use the Configure menu to customize the length of a booking, or, have it calculated automatically based upon respondents’ answers.
  • Lead generation forms – convert website visitors by keeping your leads focused and engaged from start to submission through creating a painless, aesthetic form. You can analyse views, completion rates and find out where your customer dropped off so you can learn from customer behaviour to improve your form and increase your conversions.
  • Safely accept payments – both one-off and recurring subscriptions in multiple currencies through over 1000+ integrations (!) including Stripe, PayPal and Square.
  • Collect data – seamlessly gather all types of data like images, text, files, phone numbers, and signatures. Then, export the data in PDF, CSV, or Word formats to easily manage — forget about the hassles of an excel sheet or legacy database.
  • Generate invoices and quotes – your forms are able to produce automatic purchase documents based on customers’ actions – which means you can email receipts and custom PDFs to your customers without lifting a finger.

How does Paperform deliver on these use cases? Let’s see if there’s anything that makes Paperform stand out from other form builders:

Paperform Features

Paperform makes it easy to create and personalize your online forms and and landing pages. Like most other similar tools, the Paperform builder doesn’t require you to know even the slightest bit of coding to use any of its features.

Conditional logic: forget about rigid forms that have customers exiting out of frustration before they can even submit it. No customer appreciates that, and you’ll definitely score some brownie points by making form-filling a breeze. Paperform’s conditional logic helps you do just that.

This form feature enables your forms to be dynamic and interactive, showing and hiding fields according to respondents’ answers. This means you can create a personalized conversation for a more engaging experience (and hence more form completions).

Paperform: conditional logic

If you want to customize your forms further to really wow your customer, you can opt to have your form pre-fill answers, automatically inserting information from the previous answers.

Third-party integrations: Paperform supports over 1000 of them, allowing you to automate workflows and reduce costs and bottlenecks.

The beauty of this feature is that you can integrate your apps directly so that you can improve the functionality of your forms and increase your productivity. Paperform integrations allow you to collect signatures, store and analyze volumes of data and generally simplify your workflows.

Advanced form analytics allows you to take one look and really gauge the behavior of not just your customers, but all the prospects who have viewed your forms.

You don’t have to churn your own butter, so why manually analyze data sets? Leave this to Paperform Analytics. The dashboard lets you view critical information like completion rates, drop-off questions and forms views at a click of a button.

Paperform analytics

Being able to view form submissions, sales figures and incomplete submissions allows you to better understand your customers and see exactly what question they were up to when they exited the form, meaning you can improve your design, questions or functionality exactly where it’s needed to improve response rates and increase conversions.

Export all this data to the destination of your choice. You can then manage it from Google Sheet, your favourite CRM software, or any one of the 25 analytics apps you can integrate on Paperform.

Calculations can be incorporated into your website, landing pages and forms in a matter of minutes to combine, transform and manipulate answers live on your forms. From simple sub-scores to complex displays of logic, “Calculations” is a special form field in Paperform that you can wield to do a range of things.

Complex price calculations are made easy, automatically calculating and updating costs and quotes in real time based on varying factors.

A form, for example, can use a calculation field to determine the price of a rental period. After choosing room size and length of stay, the calculation updates live on the form.

Document-style builder allows you to create a form with Papeform in much the same way as you would create a Microsoft Word document. Simply type free-text directly where you want it on the page. You can easily and intuitively add questions with logic and add payment/donation fields, or even use HTML/CSS if you’d like:

Paperform doc-style editor

Unlike most other form toolkits, Paperform makes the process of creating a form almost like writing a story. All you have to do is type anywhere onto the page and insert fields – quick and easy, once you get used to the idea.

Speaking of the form builder:

Form Builder, Templates, and Design

To start using the Paperform builder, you can sign up for a free 14 day trial. Simply enter a few details, and you can get creating interactive forms:

Sign up for a 14-day Paperform trial ›

The Paperform dashboard is where users can select create form and choose to either start from a blank canvas or one of the hundreds ready-made templates.

Paperform: start

The available design options range from a restaurant order form template to “What Kind Of Dragon Are You” quiz template… in other words – there will be a format for whatever you need.

After you’ve selected a template, you can customize it as little or as much as you like. Just as you would with a Word document, simply highlight the text you’ve entered to style your text in different headings and fonts.

Once you’ve selected a line of writing, you can insert different kinds of content using the panel that appears alongside it on the left:

Paperform: editor

While most other form builders feature a drag and drop interface, Paperform’s free form editor lets you type your questions wherever you want, just as you would on a Word document. You can click anywhere, type anywhere and easily add pictures, videos, products and more.

You can choose to insert images, embed videos and use breaks to divide the form into different sections of content.

Paperform have made adding questions super simple: select the line and choose the ‘add questions’ option.

From there, you can use any one of the 23 question types including multiple choice, email, and drop-downs. If you then head to the dashboard, you can configure the questions as well as duplicate, move, and delete them.

***

You can also personalize your landing pages or forms in terms of visual style, using an interface that looks eerily familiar to anyone who’s ever used WordPress or a similar CMS:

Paperform styling

The ‘Theme’ menu is where you can pick the overall theme of your form or page, play with colours, and change the fonts, logos and buttons.

Paperform also has a feature allowing you to import themes which is a huge score if you want to create multiple forms with identical design and saves you from needlessly re-creating your favorite form.

Sounds great for far! Where can all this form goodness be used? The answer is: almost everywhere 🚀

Paperform Use Cases

Regardless of your field of activity, if you need to collect information from site visitors, Paperform has got your back:

Running a small business is hard work and you often have a finger in every pie. Paperform has made it super simple for anyone to kickstart their business online by creating forms and landing pages in a matter of minutes without having any technical skills.

Collecting information from your customers is a breeze through the generous selection of question types such as e-signature, eCommerce products and email. The forms are easily customizable to match your branding.

Convert more real estate leads by creating aesthetic, user-friendly forms that also have the ability to automatically send invoices and follow up emails, automating your workflow so you can spend more time doing the important things — selling houses.

Accepting payments and subscriptions is just as easy — Paperform integrates with popular payment services like Stripe, PayPal, and Square. After a purchase is made, a custom PDF receipt can then be automatically sent to your customer. Customers can select multiple products, and pricing can be calculated automatically based on certain criteria, helping to manage your inventory — so you don’t have to.

Organising events requires a lot of multitasking. With end-to-end automation available to manage registrations, vendors, ticketing and reporting, event management is made simple. Conditional logic allows a smooth registration process so you can collect important information all in the one place.

Don’t forget to check in on the success of your forms using the analytics dashboard 📈 Measure views, completion rates and see where your respondent dropped off answering their question.

Oh, and don’t worry, your forms look great on any device (well, maybe apart from a smart watch)

Marketing automation, i.e. any activity that deals with collecting leads and converting them into sales on a massive scale is another important field of application for Paperform.

Simple fact: easy to use, appealing forms and landing pages convert better. With Paperform, you can leverage the analytics dashboard to monitor performance and gain deeper insights into your customers’ behaviour. Create a seamless customer experience, tailored to the individual user to boost your conversion rate through using conditional logic.

Built-in email automation means you can easily set up automatic responses to be sent to everyone who interacts with your forms and landing pages. With over 25 messaging and email app integrations available, you can schedule your emails and SMS’ in advance — you’ll never have to manually send an email again.

As a cherry on top, a huge time-saving benefit is the ability to easily transfer form data and leads to any one of the 130+ CRM tools, including Hubspot and Marketo – no repeated manual work required.

Pricing: Should You Get Paperform?

As we mentioned earlier, Paperform is free for the first two weeks; after that, you can choose between one of the three available subscription plans:

The Essentials plan starts at $15 per month ($12.5 with early billing) and is ideal for businesses which want to create simple forms and don’t expect too many users or submissions.

If you use online forms on a regular basis and want the maximum benefit of all available features, the Pro and Agency plans allow you to take your form making to the next level with the ability to add fields such as calculations and scoring.

Paperform pricing

If you belong to a registered NPO or charity, you can apply to receive special discounted Paperform subscription prices. “Pay what you want” is offered on the Pro tier and the Agency tier is discounted at 50%.

Regardless of your needs, it is recommended to give Paperform a spin before committing to a subscription; the 14-day trial is definitely a good idea:

Try Paperform for free ›

In any case, now you have more information to decide whether Paperform is right for you. If you’re after a hassle-free, user-friendly form builder with serious extension and intergration options, this might be the one.

Penji Review 2024: Your Very Own “Design Team in a Box”? + 15% OFF Coupon

On-demand graphic design services are becoming a staple in business operations – not least thanks to the explosion of social media, which requires high-frequency, regular visual content to stay ahead of the competition.

The most influential representative of a new breed of service providers in this field is Penji: a contract-free, flat-fee service offering unlimited design projects for busy entrepreneurs and business owners.

In this detailed review, we will take a close look at Penji and seek answers to some of the most important questions for anyone considering this service:

  • 🦄How is Penji different from other design services?
  • 💵How much does Penji cost and what plans are available?
  • 🔍Are there better deals for any of the Penji plans?
  • 💡Is Penji worth using, and who should use it?

Those who are already familiar with Penji can use the table of contents on the right (full-screen) or below (mobile) to find specific topics, but before we go into the nitty-gritty of Penji, it’s worth starting with the basics:

What Is Penji and How Does It Work?

One of the leading on-demand graphic design services in the market today, Penji is a pride of Camden, New Jersey, that made it to the 2019 Inc. 5000 list snagging the 1006th spot. The founders, Johnathan Grzybowski and Khai Tran, launched Penji to provide reliable, fast, and affordable graphic design.

From having only a handful of clients years ago to catering to big guys like Reebok, UPenn, and AWeber – Penji’s mission is to help small and large businesses grow through quality and unique graphic designs.

At the core of Penji is the simple yet powerful idea of “subscription-based design services”:

for a flat monthly fee, you get unlimited design projects, complete with drafts and revisions – all the while retaining the flexibility of an online subscription (read – no long-term up-front commitments)

This means you don’t need to assemble and manage an in-house design team (or even a remote outsourced team) – you simply get a share of Penji’s vast pool of designers whenever you need them, coordinated by your personal account manager.

Sounds almost too good to be true!

Let’s dig a bit deeper and consider the benefits of Penji for your business, as well as potential risks:

Pros and Cons of Penji

Brands frequently need marketing graphics for their advertising channels — social media, outdoor advertising, online ads, print ads, branding, to name a few.

Subscribing to Penji feels a little like having your own magic army of designers-on-demand: you no longer have to hire separate specialists for every project type:

  • Penji offers unlimited graphic designs, web and app designs, illustrations, and infographics. This is beneficial if your company is running on a tight schedule.
  • Plus, you no longer have to pay hourly or per-project rates… and last but not least, Penji’s plans come with unlimited revisions: unlike other design services that charge extra for revisions, Penji lets you request as many modifications as you like, at no additional cost.

  • Penji runs on a subscription-based system that lets its clients pay a fixed fee every month.
  • Startups and small businesses might be working with a shoestring budget when it comes to marketing – and this is one of the reasons why many choose Penji as their go-to design service: paying a fixed rate every month enables brands to anticipate and allocate their budget without going overboard.

  • Pre-vetted designers for the win! Penji only hires the top two percent of graphic designers in the industry. This means you no longer have to go through the rigorous hiring process when searching for quality graphic designers.
  • Moreover, Penji’s graphic designers have versatile skills and expertise. All your different projects will be assigned to the best suitable designer with similar knowledge.

  • Speaking of design quality: Penji’s graphic designers are knowledgeable about graphic design trends, concepts, and principles – not to mention the latest industry tools and best practices.
  • Plus, all Penji’s designers have years of experience and seem to have worked with various existing brands – a nice touch given that most new design clients need professional guidance when it comes to the visual strategy and implementation.

  • Penji’s promise of a 24 to 48-hour turnaround never fails to impress: all you have to do is submit your request and wait for the first draft, which will typically be ready within a working day.
  • Penji takes pride in its seamless design process, enabled by the custom online platform they built in-house. This is where all the magic happens: by using Penji’s platform for requesting designs, asking revisions, and downloading, you no longer have to toggle between a myriad of apps and other sites.
  • The creators of Penji don’t seem to be fans of excessive paperwork: there are no contracts involved, so every client has the freedom to cancel their subscription anytime, without incurring any cancellation fees.
  • Your projects will be stored in the Penji platform for 90 more days, so when you cancel your subscription and re-subscribe within 3 months, you’ll still have access to all your design projects.

    A cherry on top?

  • Penji offers a 15-day money-back guarantee for those who want to try their service, risk-free.

Impressive! Let’s talk about risks and potential drawbacks, though. Here are some of the things you should take into account when using Penji:

  • The flat monthly fee might be a blessing for organizations with a constant stream of new design requests – but for those whose design volumes vary a lot from month to month, Penji’s fixed-price plans might not offer the best value during the months of low demand.
  • Penji’s core idea is to commoditize design; the flip-side is that designers in Penji are interchangeable, and you will probably be assigned different designers from time to time if your preferred ones are currently busy with other clients or otherwise unavailable.
  • This also means that in order to get the best value out of Penji, it is always worth being as specific as possible in your design briefs – newly assigned designers might not be familiar with your previous orders and discussions.

  • Finally, Penji’s platform allows communicating with designers in written form – via the online dashboard or by email; there’s no possibility to talk on the phone, which makes things a bit more complicated for those who strongly prefer verbal communication.

Just like any other tool, Penji is not necessarily great for everyone – so be sure to evaluate your design needs against how much you will pay for your subscription. Speaking of which:

Penji Plans and Pricing

Clients can choose between 3 affordable plans, depending on their monthly design needs. Here is a breakdown of the rates and included features:

Pro Team Agency
Designers 1 1 2
User seats 2 5 10
Design types images images, web images, web
Support standard standard priority
Price / mo $400 $500 $900

The Professional plan is suitable for solopreneurs, startups, and small businesses with regular visual design needs; it comes with 1 designer and 2 team seats – more than enough for a project with a couple dozen visuals per month.

The Team plan adds more user seats and allows creating a wider range of output compared to Pro – including website designs (not code, though!), custom illustrations, and even infographics. The Agency plan takes it one step further, adding a second designer and priority support to maximize productivity for the most demanding clients.

All plans come with unlimited revisions – this means that you can request changes to the deliverables as often as you like (preparing a clear and detailed brief will still save you lots of time, though).

If you do decide to try Penji, you can save even more by using our exclusive discount offer:

BONUS: -15% Penji Coupon

Yes, we know – 15% discounts are already available for the yearly billing cycles; in this case, however, we will show you how to get the same lower price for a monthly subscription, thus reducing your up-front commitment 12-fold 😎

Follow these steps to get 15% off the monthly plans:

  1. Click on the link below to open Penji’s official pricing page; choose the plan you like and hit the big purple button:

    Get 15% Off Your Penji Subscription

  2. On the next screen, take note of the promo code field under the pricing choice in the right-hand side:

    Penji coupon code

  3. If the field is already filled, just hit “Apply”; if the field is blank, copy and paste this coupon code and hit “Apply”:

    SATORI15

Voila! Notice how your price became 15% lower – you can now continue with the registration and checkout!

Verdict: Should You Use Penji?

Ours is a visual age! To stand out online and offline, it is imperative to create eye-catching graphics that separate you from the competition.

You can achieve this by perusing pure freelance services like Fiverr, hiring and managing a full-fledged in-house design team – or you can take a simpler approach a use Penji.

Subscribing to Penji is like having your own design team, with none of the hassle:

Startups and small businesses can scale and level the playing field due to cost-efficiency, while agencies can make the most out of a design partner with simple, transparent pricing and dedicated support.

Overall, Penji is a smart choice if you have constant design needs (e.g. social media channels, regular ad campaigns, blog posts, physical promos, etc.

Before subscribing to Penji, though, keep in mind these two things:

  • Make sure that your regular design demands are at least several items per day – otherwise you might not get the best value out of a flat-fee tool like Penji. Trying out the cheapest plan is the most sensible option, given the 15-day money-back guarantee.
  • If you do decide to subscribe, check out our step-by-step instructions above on how to obtain a better price for your monthly billing cycle – why pay more if you can pay less?

Still have questions about Penji which were not answered in this review? Let us know in the comments section below!

Hexowatch Review: the Next-Generation Website Monitoring Worthy of 2024?

The Web is in constant flux. In the days of yore, all you could do to stay in the loop is constantly refreshing pages by pressing the F5 key on your keyboard…

These days, many devices don’t even have an F5 – while the instrumentation has evolved beyond simple ping-tools 🤖

One of the new cohort of automation products for monitoring for changes on the web is called Hexowatch, and in this review we are going to look at it from all possible angles.

First things first – what exactly is Hexowatch and how does it work?

What Is Hexowatch?

Hexowatch is a cloud based page change monitoring service that lets you check any page for changes.

Did a competitor make changes to their landing pages? Did the price go down on a competing product or service? Is a product out of stock? Was my brand mentioned? Did my affiliate change his review or remove his affiliate disclosure? Did my link partner modify the backlink in his article?

Hexowatch provides a wide range of different monitors that lets you check any page for visual, content, keyword, source code, technology, availability, price or WHOIS changes.

When changes are detected on a page, Hexowatch then proceeds to archiving a snapshot of the page sending an alert via email, Slack, Telegram or any app compatible with the Zapier or Pabbly Connect ecosystem.

You can specify how frequently to check pages (from every few months down to every 5 minutes on the higher plans), which device type to check from (mobile / tablet / desktop) as well as which location to check from for websites that personalize prices based on the visitors location.

So what can you monitor with Hexowatch?

Monitoring Modes

Hexowatch provides 9 different monitoring options based on your objectives:

  • The visual monitor enables you to monitor the whole page or a specific area for visual changes only.
  • The HTML element monitor enables you to monitor one or more fields within a page, for example prices or product availability.
  • The keyword monitor alerts you if specific keywords are found or go missing from a page.
  • The technology monitor can detect changes that occur to the technology powering a website (for example if it uses wordpress / woocommerce / cloudflare) or to 3rd party scripts used on page (for example Google analytics / Intercom / Tag manager etc).
  • The code monitor alerts you when the source code of a page is modified, this is useful when tracking backlinks on 3rd party websites.
  • The content monitor enables you to focus on content changes only, alerting you when the text part of the page is updated.
  • The availability monitor checks the page for uptime and alerts you when a page becomes unavailable or when it comes back online.
  • The WHOIS monitor enables you to receive alerts when a change of domain ownership occurs or when a domain status changes (for example when a domain becomes available after expiring).
  • Lastly there is an AI monitor which looks for any changes whether these are visual, content, HTML or technology based.

That last bit is probably the most interesting one – the team at Hexowatch have trained a machine learning system to look for various changes in target websites, regardless of their specific nature.

This is especially convenient for monitoring your own website, and also the ones of the very closest competitors. More on that – in the next section:

Hexowatch Use Cases

When we started reviewing Hexowatch, we could think of maybe a couple; however, after digging deeper into the various available options, it’s clear that page change monitoring can be used for a wide variety of use cases including:

  • Checking key pages on your website for any visual bugs after deploying a dev update or updating plugins.
  • Checking your competitors landing pages for any changes, price updates, new product launches or new service ideas.
  • Keeping an eye on agency client websites to spot when tracking scripts go missing or when clients update their websites.
  • Affiliates can use Hexowatch to monitor merchants and competitors for new product ideas and promotions.
  • Affiliate managers can monitor affiliate reviews for any changes or to ensure affiliate compliance wording on the pages.
  • SEO teams can monitor 3rd party backlink partners to ensure links are not deleted or modified once an article has been published.
  • If you have your eye on an expiring domain, Hexowatch can alert you as soon as the domain becomes available on the open market.

So yes, it’s not solely for spying on your competition (although that is definitely an important use case!). To accommodate this wealth of potential uses, Hexowatch have created a pricing structure to fit every possible level of sophistication:

Hexowatch Plans and Pricing

Hexowatch provides 5 different plans based on your needs:

There is a Free plan provides 75 checks per month and pages can be checked down to every 12 hours. This is ideal to try out the different monitoring types available.

The Standard plan at $14.99 provides 2000 checks per month and pages can be checked down to every 30 minutes. This plan provides alerts via Slack, Telegram and Zapier.

The Pro plan at $24.99 provides 4500 checks per month and pages can be checked down to every 15 minutes. This plan provides all the above plus Pabbly connect and webhooks integrations as well as custom actions that can be performed before a page is checked (for example you can perform clicks, close modal windows, login to password protected websites, set cookies etc).

The Business plan at $49.99 provides 10000 checks per month and pages can be checked down to every 5 minutes. This plan provides all the above plus the ability to check a page as if you were browsing from the US / EU or Asia).

The Business + plan at $99.99 provides all the above features with 25000 checks per month.

Should You Use Hexowatch?

Now that we know much more about this toolkit, are we ready to answer the question? Is Hexowatch worth your time and money?

Considering it actually saves you time and provides troves of easily manageable data, the Free plan is a no-brainer choice to get used to the interface and check if there’s really value for you in using this service.

Hexowatch is one of those tools that are valuable precisely because they work away silently in the background – always alert, ready to notify you whenever there’s a ripple in the fabric of the Web.

Who knows, maybe after a couple of months of continuous monitoring you will feel as data-deprived without Hexowatch as most webmasters feel themselves without Google Analytics…

The Ultimate Review 2024: Is “Canva for Work” Worth Your Money?

UPDATE: based on frequent questions we’ve created an entire new section on ✔️ licensing and copyright in Canva – plus, we’ve added some extra practical information about 💳 subscriptions and cancellation – enjoy!

Since you’re here, you must also be wondering:

Canva is a fantastic free design tool used by millions worldwide. Does it make sense to pay for the Pro version (aka “Canva for work”)?

After reading this review you will know exactly what to expect from Canva Pro; in particular, we will cover the following popular questions:

  • 🥇What is the biggest benefit of Pro?
  • 💵How much does Canva Pro cost?
  • 📊How does it compare to alternatives?
  • 🚀Should you upgrade to Canva Pro?

Before we dig into the differences between the free and the pro versions, it makes sense to take a bird’s eye view of the entire product:

What Is Canva? A Brief Overview

At its core, Canva is an online platform which simplifies the process of designing all kinds of visual materials in several key categories:

  • Social media: this is arguably the most widely used group of templates in Canva – everything for your Facebook, Instagram, YouTube, and Pinterest accounts, including all sorts of graphics for posts (e.g. thumbnails) and profiles (such as background images).
  • Identity: while it doesn’t position itself as a logo maker, Canva has all the means for quickly creating a logo for your brand, with thousands of pre-made images you can use as the starting point.
  • Business: this includes presentations, invoices, proposals, certificates, resumes, and a myriad other useful templates for every conceivable business-related purpose.
  • Informational: Canva simplifies the process of creating professional-looking posters and infographics – the templates help you structure and present your message in a clear and comprehensible format.
  • Printable: apart from digital images, there are ready-made templates for physical items such as invitations, flyers, brochures, menus, etc. The best part? You can actually order the printed materials from inside Canva and have them delivered to your door within a week!
  • Everyday: Canva is useful outside the office as well, in all those cases you might want to create beautiful designs for yourself and your close ones, such as calendars, postcards, and photo collages.

And yes, all of the above is available in the free version of Canva. What is the point of paying for Canva Pro, then?

Canva Pro vs Canva Free

Let’s start with the most obvious things.

While creating a design with Canva, you might have noticed that some of the templates have images covered in diagonal lines –

In order to get rid of those, you need to select the image and click on the “remove watermarks” button in the bottom right corner:

Canva: the watermarks

An overlay will appear, showing you how much it will cost to unlock the premium image… which brings us to the first major part of the Canva Pro offer:

  • For a fixed monthly fee, Canva Pro lets you access the entire library of 60+ million premium images at no additional cost, both inside templates and as stand-alone images.

If you use Canva regularly, this is most probably cheaper (and less of a hassle) than paying a fee each time you need to remove the watermarks.

Of course, this is not the only feature of Canva Pro – just the most obvious.

How about the other perks? First of all,

  • Apart from images the Pro unlocks all other premium design elements, including illustrations, icons, backgrounds, music, and videos.

Again, very handy, but essentially just more of the same. What really allows Canva Pro to increase your productivity are its branding features:

  • Using the Brand Kit, you can organize your company’s logos, colors, and fonts in a single space, making them automatically available for each new design you create:

Canva Brand Kit

This can become a serious time-saver if you’re regularly creating branded posts for one or several social channels – not to mention all the other types of designs we listed in the previous part of this guide.

Unlimited folders (maximum of 2 in the free version) and 100x more space (1Gb in the free version) add even more flexibility to the Brand Kit.

Finally, there’s the third group of features in Canva Pro that we could call “magic wands” –

  • The premium editing tools allow you to automatically animate and resize your images, as well as generate PNG images with transparent backgrounds.

The auto-resizer offers the most tangible utility, but our favorite is the animator, which allows you to instantly turn your images into eye-catching videos or GIFs:

Canva Pro animations

Alright, let’s recap –

Canva Pro offers three sets of features that can be broadly categorized as premium design elements, productivity enhancements, and advanced tools.

Most of them are quite helpful (and some are outright awesome), but before we can conclude whether this is a good deal, we need to also look at the other side of the equation –

How Much Is Canva Pro?

You can upgrade to Pro for US$12.95 per month (or US$119.4 per year, which is equivalent to US$9.95 per month with annual billing).

There’s a 30-day free trial which requires you to input your card details, but you won’t be billed until the free month is over, of course:

Try Canva Pro – free for 30 days ›

Compared to its close alternatives, Canva offers by far the longest trial period, while simultaneously having the lowest monthly payments:

Tool Pricing Templates Photos Brand kit Free trial
Canva $12.95 60000+ 60M yes 30 days
Alternatives
PicMonkey $12.99 2400+ 1M yes 7 days
Stencil $15.00 1000+ 2M no
Snappa $15.00 5000+ 3M no
Canva clones
Crello $9.99 30000+ 0.5M no 14 days
Fotor $8.99 10000+ no
FotoJet $6.99 800+ 1M no 7 days

You might notice three brands at the bottom of the table priced well below Canva Pro – those are what we call “Canva clones” –

– an entire group of more recent tools that noticeably imitate Canva’s features, and even its interface 🐒

While added to the comparison table for the sake of a fuller picture, they can hardly be considered true substitutes to Canva Pro.

To be fair though, the first three competitors aren’t looking too awesome compared to Canva either, for a couple of reasons:

  • much smaller libraries, i.e. more limited choice of templates, images, videos, and other design components,
  • fewer features, most notably the absence of a well-defined brand kit and lack of productivity enhancing tools such as auto-animator,
  • narrower focus, typically on photo editing or social media posting rather than full-scale, multichannel, brand-centric design and collaboration.

What about the practical things – is it easy to manage your Canva Pro account? Let’s have a closer look:

Managing Your Canva Pro Subscription

Starting a Canva Pro trial takes no more than a minute – all you need to do is visit the official page and add your payment method (card or PayPal). It will not be charged until the 30-day trial expires.

You can change your subscription settings and manage your team in the Billing and Teams section of Account Settings, which you can visit by clicking the cog icon in the top right corner of the Canva screen:

Canva account settings

This is also where you’ll find your invoices if you have an active Canva Pro or Enterprise subscription; if you can’t find any, make sure you’re logged in with the right account!

If you add a team, you get charged per each extra member per month, and the collaborators will only be able to see or edit the designs you specifically share with them.

But what if you don’t need the paid version anymore?

Here’s the summary of the most frequent questions from our readers about cancelling a “Canva for Work” account:

  • How do I cancel Canva Pro 🚫 and are there any refunds? — you can cancel your Pro subscription at any time in the Billing and Teams section of your account settings.

    In case you cancel an active subscription, there are no refunds for the unused time, but you will still have access to the Pro features until the end of your current billing period.

  • Will I retain access to my designs 🔓 if I cancel the Pro subscription? — your designs will NOT disappear when the subscription ends, but the premium images will get their watermarks back until you re-subscribe.

    This means that if you’re planning to cancel Canva Pro, it’s a good idea to download your designs to your computer before the subscription ends.

    If you created a Brand Kit, it will become unavailable if you unsubscribe – but you can restore it by renewing your subscription.

  • Can I still use those designs outside Canva 📤 after cancelling? — you can continue using your Canva Pro designs after unsubscribing, given that you comply with the licensing principles.

…speaking of which:

Licensing and Copyright in Canva

Some of the most frequent questions we get about Canva Pro relate to the legal aspects of using the designs you create with this tool –

…so we’ve studied Canva’s official License Agreements and Terms of Use under a microscope to give you an essential summary:

  • Can I sell products 💰 that incorporate designs created with Canva? — absolutely, you can use your Canva designs in e-books, print products, client websites, etc – as long as you follow the licensing terms:

    For designs containing premium assets, it works according to the “one license per design” principle, which means e.g. you can use a premium image in a single design.

    The design itself (i.e. the result you download from Canva) can be used in any number of commercial or non-commercial contexts.

    This means that if you need more designs based on the same premium image, you’ll need to purchase additional licenses.

    In case of free images and other items, you can basically use the designs as you wish, apart from direct redistribution of images themselves on stock photo libraries :)

  • Do I need to pay extra 💸 for images and other assets in Canva Pro? — no, if you have an active subscription, all premium components are available at no additional charge!

    In other words, your subscription already covers the licensing fees – in fact, this is one of the main benefits of Pro versus the free version, as we discuss in this section!

Hopefully this clears things up! If you have more questions, don’t hesitate to share them in the discussion section below!

At this point, we have pretty much everything we need to formulate the final verdict – so let’s sum up:

Should You Use Canva Pro?

Instead of a superficial “yes” or “no”, in this guide we’ve taken a more systematic approach and compared Canva Pro both to its free version and to its closest alternatives.

Here’s what we’ve learned:

Canva Pro offers a serious productivity boost compared to the free version, not to mention unlocking the huge collection of premium design elements; together with a 30-day free trial, this makes Canva Pro by far the most attractive option among other similar tools.

However, the final decision to upgrade to Canva Pro will still be based on your specific needs, of course:

  • If you just need a one-off design, paid subscriptions are definitely not a reasonable move – but, you’ll get a much wider choice of images and templates if you activate the free trial; just set a reminder to cancel in time!
  • For simple and/or infrequent designs on a single media channel, the Pro version is still a bit of an overkill, as the basic Canva toolkit already has almost everything you’d need.
  • If you create branded designs on a regular basis (e.g. you are a professional designer, social media manager, or small business owner), Canva Pro will save you A LOT of time and effort. It will probably even be plain cheaper than buying individual premium images.
  • For those who are simultaneously managing several social media sources (e.g. a Facebook page, an Instagram account, and a YouTube channel) the Pro version is also a must-have. The auto-resizer alone can potentially cut your design time in half 🚀
  • If you work as a team (e.g. a marketing agency, a design collective, or a marketing dept. at a larger corporation), Canva Pro might actually be a bit too simplistic: we recommend trying Canva Enterprise with its additional collaboration tools and dedicated support.

If the above still doesn’t help you decide, the easiest way to move forward is to try it for yourself – there’s no risk of losing any money if you decide it’s not worth it in the end:

Check out Canva Pro – first 30 days free ›

Also, in case you still have questions or would like to share your own experience with Canva Pro, do scroll down to the discussion section below and leave a comment.

Let’s help each other make informed choices!

Outsourcing Web Development: The Who, Why, and How’s

Every business needs a website, and there are constantly not enough programmers. This has led to interesting changes and trends in the web development outsourcing market, which we’re going to analyze in this article.

If you’re not a programmer, or you don’t have programmers on your team, then you have to outsource the production of your software.

Many businesses even let go of their in-house teams in favor of outsourcing companies or freelancers. Such a transition can be hard at first, but ultimately it forces entrepreneurs to simplify and streamline their workflow and business processes.

Those that succeed at outsourcing and managing remote work have more resources to specialize on their products and run like lean, mean, entrepreneurship machines.

In this piece, we’ll analyze how outsourcing has changed over time, why it gives businesses a competitive edge, and how to make the most out of an outsourcing engagement.

The global market for software outsourcing

To put it simply, outsourcing means paying another company to do things instead of doing them by yourself or with your team, or by hiring new people to do them.

Outsourcing makes life easier for entrepreneurs and managers who have the budget to pay for it, as well as the necessary skills to oversee the service provider.

Businesses can outsource a large portion of their processes these days, from accounting, customer service, hiring, invoice management, all the way to building software.

Except for software-first companies, like game studios or software development agencies, a lot of businesses don’t need full-time programmers on their team. Even if they did want to hire, they would have to tap into an extremely tight IT services labor market and later invest significant resources into actually managing the specialists efficiently.

The best developers either work for high-profile tech companies and industry-leading enterprises, or become freelance consultants – or join the ranks of outsourcing companies.

However, although extreme growth in the IT industry continues to be… well, extreme, the outsourcing market is actually getting smaller (you’ll see why in a moment).

How much is the global software outsourcing market worth?

In 2018, the global market for outsourcing was worth $85.6 billion, which is a pretty steep drop from 2016 when it was worth $104.6 billion.

Over half of that market, around $62 billion, was IT outsourcing.

All the while, global spending on IT services reached $993 billion in 2018, and is forecast to grow to $1147 billion by 2021.

So why is the outsourcing market getting smaller? It could be explained by the fact that traditional outsourcing has changed. Businesses far and wide have been adopting cloud solutions to host their data and provide the tech infrastructure they need. It plays a huge part in the modern outsourcing market.

The same goes for Robotic Process Automation. Essentially, it’s the same as outsourcing, but not to a person, but an artificial agent, sometimes quite intelligent.

Cloud and RPA are not ‘traditional’ types of outsourcing, so they might not be included in the outsourcing market statistics. However, they solve almost the same problems for companies as outsourcing does. They free up your time, and provide a reliable solution for a reasonable price.

Who does the outsourcing and to what ends?

In short – the North and South Americas are the largest buyers of remote services. In 2017, according to KPMG, they were responsible for 41.5% of outsourcing deals globally. Europe, Middle East and Africa accounted for 35%, and Asia and Oceania – 23%.

According to a Clutch survey of 529 small business owners, 37% of small businesses are already outsourcing at least one business process. 52% were planning to outsource in 2019. They outsource mainly to be more efficient (24%), and get access to expert knowledge and skills (18%).

When it comes to bigger companies, in Deloitte’s survey of 521 market-leading companies, 93% are already using, or plan to use cloud computing, and 72% are using, or plan to use Robotic Process Automation.

Small companies outsource in order to do things that they don’t have the knowledge or resources to accomplish – like building websites or performing accounting tasks. Large businesses, on the other hand, seem to mostly outsource commoditized processes, like hosting and server management, or repeatable manual processes that robots can do faster.

In other words, small businesses outsource to gain competences and results they can’t generate themselves. The big players outsource to become more flexible and leaner than their competitors.

As you might have noticed, we didn’t mention lower costs – and that’s because…

Outsourcing is no longer about cost reduction

One of the major changes in the outsourcing market is that managers don’t outsource only to cut costs anymore. They see outsourcing as a way to become more flexible, agile, and competitive.

In approaching outsourcing options, low price is no longer the key consideration, so managers are looking at different criteria to find the best providers. A recent Deloitte survey clearly shows this trend:

42% of surveyed managers admit that they should’ve spent more time choosing an outsourcing partner. A lot of them admit that they need to take a more strategic approach to outsourcing in order to transform business processes, rather than just passing them over to someone else.

Companies are clearly becoming aware that outsourcing is a complex way to streamline business, and not a simple tactic to quickly cut costs. Outsourcing has turned into a collaboration that enables businesses to evolve capabilities – speed, flexibility, bleeding-edge technology – that they wouldn’t be able to reach without external support.

Because of that, we can expect the outsourcing market to continue growing, but not in the traditional sense. Instead of expanding outwards and competing on prices, it is more likely to deepen, differentiate, and focus more and more on providing high-quality, innovative, and even disruptive solutions.

In order words, we are likely to see intensifying speciation and increasing divides between –

Different types of outsourcing companies

If you want to outsource, say, the production of your website, there are a lot of options you can take.

The first thing you might consider is hiring a freelancer. With sites like Upwork or Freelancer.com, finding the right person can feel easy. However, the hiring manager needs to carefully manage the freelancer, and take care of the administrative procedures.

Then there is virtual employment or outstaffing. What’s the difference compared to outsourcing? As Talmatic explain in their blog, outstaffing companies essentially take on the hiring process, which means there is virtually no bureaucracy. You pay the outstaffing agency to find the right person, and then you manage that person like they’re a part of your team. It’s one of the most affordable and convenient ways to outsource web development or software development these days.

You can also pay for a software-as-a-service suite (SaaS) that will enable you to easily build your own website without any programming. This option would be the least costly, but it still requires you – or someone on your team – to do some (actually, most) of the work.

Finally, there’s also traditional outsourcing, also called the Managed Services Model. Here you hire an external company to set up a team, make all the technological decisions, and build a website that you have envisioned.

The biggest challenge here is communicating your requirements clearly, in a way that the outsourcing partner knows exactly what to do and how much resources (and hence your money) they can spend on the project.

In the MSM model, a big part of any successful partnership is a solid contract. The most common types of contracts are:

  • Fixed-price – both the price and the requirements for the project are agreed upon from the beginning
  • Time and Materials approach – the requirements are clear but open to changes, and the price is flexible and depends on how much the outsourcing partner spends on building your site
  • Agile – a mix of the above, usually with a stated budget limit, and an open approach to the requirements of the project so that they can be changed during production

In addition to the mode of cooperation, we can also classify outsourcing partners by their location relative to the buyer: onshore – in the same country, nearshore – on the same continent, and offshore – on a different continent.

Finally, we can define traditional and disruptive outsourcing:

Traditional outsourcing is a typical engagement where one company pays another to do something, like building a website. The work is done by human workers and the service doesn’t rely on technology. It enables managers to do things for which they don’t have in-house competences.

Disruptive outsourcing relies on modern technology to provide novel services that aren’t possible with just human workers. This includes SaaS solutions, cloud computing service providers, and robotic process automation. The work isn’t the only thing that is outsourced here, but also things such as the tech infrastructure that the business is built upon.

As you can imagine, when combined with traditional kind disruptive outsourcing enables companies to be even more agile, flexible and efficient.

What about the prices?

As you might have guessed, the cheapest option is SaaS. E.g. in the context of building a website, services like Wix and Squarespace enable you to set up and publish a decently-looking site for a small monthly fee (typically around $10-$30/mo). Not surprisingly, it’s also the most labour-intensive and limited option, which only works if you need a very simple site that will essentially be an online business card.

You can also hire a freelancer, or a virtual employee, to build a bespoke website for your business. Rates for freelance web developers start at around $10/hour, but that’s for the least experienced programmers – seasoned professionals can ask for multiples of that.

Indeed, according to CodeMentor the average market rate is between $60/hour and $80/hour. In addition to that, you will also need to pay for web hosting and manage the entire development process to make sure the finished website meets your requirements.

The time for traditional outsourcing, i.e. the managed services model, comes when your business is more digital-centric – think e-commerce, social media, high-profile blogs, or digital services.

In these cases, you usually don’t just need a website, you need a web application that has much broader capabilities. These are demanding projects, so if you don’t have an experienced in-house team, the second-best option is to work with an outsourcing partner that has significant experience doing similar projects.

All of the above options can be mixed-in with disruptive outsourcing. For example, your website can be built by an external partner, and then hosted on the Amazon cloud.

Things to keep in mind when outsourcing web development

In order to get the most from outsourcing, buyers need to take extra caution to protect their interests and ensure maximum results:

The first thing to do is properly vetting possible outsourcing partners. Ask for references, look at the portfolio, ask an expert if the company looks solid.

Second, don’t forget about clear, precise communication. It’s important that both sides of the engagement are on the same page about all conditions of the agreement in order to avoid problems that come from simple misunderstandings. It’s crucial to set your expectations straight from the start, and clearly communicate them to your business partner. Waiting for them to do the right thing is not a good way to go.

Another point that looks obvious but gets overlooked a lot: when you’re paying someone to build your software, or website, you should have the rights to the finished product. Make sure that it’s in the contract.

***

The software outsourcing market is constantly evolving, and though some statistics might suggest that it’s stalling, the fact is that a big part of outsourcing budgets has moved over to innovative technology services. Companies outsource more than ever, but do it in different ways and for different reasons.

In the future, we might be able to build websites by telling an AI a vague story – but that’s still a long way off; until that time comes, there will be need for professional skills and human judgement.

Harnessing The Power of Machine Learning in Digital Marketing – The Ultimate Toolkit

Machine learning is a fairly young technology but it’s already being applied to various fields of marketing in ways that might change the industry for good. With digital marketing, in particular, it is possible to provide better personalization and automate certain manual tasks such as moderation with the help of AI-driven solutions – which, in turn, tends to lead to higher returns on investment compared to traditional tools.

And yes, we’ve compiled an entire collection of solutions that already actively use machine learning to give you a competitive edge.

Curious to know more? Before you can use this exciting new tech to your advantage, it is worthwhile taking a moment to understand what machine learning is and how it can help.

Understanding Key Concepts

Almost. Well, not at all, quite frankly. To begin with, here are some broad definitions of key terms related to machine learning to keep in mind:

  • Artificial intelligence (AI) is a sweeping definition for any computer software that mimics the role of human intelligence in decision making
  • Machine Learning (ML) is a set of technologies that make it possible for computers to solve problems autonomously based on prior inferences from data
  • Deep Learning is the sub-field which uses neural networks to replicate the learning functions of the human brain

In a nutshell, Machine Learning is one of the leading methods to achieve automation in knowledge-intensive fields because it can learn and improve as it consumes more information. Deep Learning is a special type of machine learning algorithms that uses neural networks with a lot of hidden layers to achieve top-notch performance that even sometimes rivals humans.

Is Somebody Already Using All of That in Marketing?

A machine learning approach to digital marketing is not a complete replacement for all your traditional marketing to date. However, it can help you in the following critical areas:

  • Decrease advertising costs by taking on some of the tasks that were prior only manageable by humans
  • Get better insights by finding hidden trends and correlations in datasets of previously unmanageable sizes
  • Reach customers based on purchase intent by predicting their future moves based on existing behavioural data
  • Improve prospecting through computer-generated recommendations and “you might also like” lists

ML can enable computers to perform tasks that even humans find challenging. It therefore finds a plethora of applications in advertising and marketing, where it can efficiently and optimally target the right customers and reveal to them the right content so they can easily find what they’re looking for. Moreover, it provides a great facility for humans to make data-driven decisions. And that can be a huge advantage in the modern arena:

Impact of Machine Learning on Marketing

According to Forbes, machine learning is already revolutionizing the marketing landscape, with 84% of marketing organizations beginning to implement or expand their use of AI in 2018.

These efforts can be quite profitable for business, as Capgemini reports that 83% of businesses in the marketing industry use Artificial Intelligence and Machine Learning in 2018, and that among those who do, 75% see a 10% boost in profits. If your organization has been asking how machine learning works for marketing, the data should be quite encouraging. Capgemini and others buttress this view with additional statistical insights, including the following:

  • 3 out of every 4 organizations that make use of AI and machine learning in their operations see an increase in sales by more than 10%.
  • Among business executives, 57% see customer relations and support as the biggest area for growth brought about by the use of AI and machine learning.

How Does Artificial Intelligence Work in Advertising?

One area of digital marketing that is applying the new technologies of machine learning is in digital advertising. You can work with professionals knowledgeable in the latest AI tools and trends to implement your programmatic advertising.

Programmatic advertising is the automated buying of digital ad space using computer algorithms. In the past, media buying was a mostly manual process. It required countless hours of bidding and sorting through media inventory to find the best advertising opportunities. Now, not only have software been created to automate ad buying..

Artificial Intelligence is now being employed to add value to programmatic advertising, such as by finding the optimal matching between buyers and sellers, as well as by finding the most optimal target audience for various products.

According to data from the Digital Marketing Institute, programmatic advertising has been growing very rapidly in the last five years and now amounts to $40 billion annually. This growth is projected to continue in the next couple of years.

Below we show you the specific machine learning tools that you can use today to augment your digital marketing efforts. The tools are categorized by the area of digital marketing they focus on, from personalized marketing to predictive marketing and content curation.

More Personalized Marketing

Social media marketing and content marketing are industries where digital marketers can make use of AI to improve their output by producing more effective and customer-targeted materials. For this purpose, a number of tools may be used to aid in employing AI.

The first category of tools you can use is those that have to do with personalized advertising. Instead of having a one-size-fits-all marketing campaign that attempts to appeal to as many customers as possible, personalized marketing adds value by creating customized marketing strategies for each individual target customer. Some tools for digital marketers that are worth taking a look at are the following:

  • Acquisio – Enhance your digital marketing strategy by using ML to optimize cost efficiency and increase relevant customer views.
  • Emarsys – Employ artificial intelligence marketing that allows machines to make decisions for you and personalizes ad campaigns for each individual customer.
  • Rocco.ai – An AI-powered marketing assistant that learns the inner workings of your business and recommends the best actions to take for your marketing campaign to take flight.

Social Media Automation

It used to be the case that social media marketing took a lot of time, leaving digital marketers with far less time to devote to other channels. A slew of tools using machine learning to varying degrees has now made social media automation viable for most uses.

For example, tools like MeetEdgar can perform most of the activities of a human social media manager, such as following accounts and sharing content and employs machine learning to automatically create share-worthy posts that showcase your products and/or services on social media. The stand-out tools to consider in this area include:

Content Curation..

Machine intelligence tools can help your curation efforts by showing you automatically the best pieces to curate and share to your social channels. Here are some of the best content curation tools to use:

..And Content Creation

With ML tools, you can easily come up with content ideas that will reflect well on your brand. Here are the tools to explore:

Predictive Analysis

Predictive analytics and propensity modeling tools are now enabling marketers to predict customers’ next moves. This is happening across the entire marketing stack, with tools for each marketing channel you use today.

Artificial intelligence tools can better predict when a buyer is ready to order a replacement product for an old item, for example. They can also predict which messaging will get that buyer to make a purchase, and which is likely to flop. These tools use a variety of data sources, from search data to demographic and previous purchase data. Some of the predictive marketing tools to utilize for your own campaigns include:

How Do I Know If ML Pays Off?

After deciding to implement AI solutions into your business operations or even making a targeted hire, you should also be able to measure whether AI or machine learning are improving your digital marketing ROI. Measuring ROI (return on investment) is a core concern for many marketers, especially when it comes to new technology.

  1. The best way for digital marketing companies or teams to get ROI from machine learning or AI is to first identify a particular channel where you can deploy the technology – for example, you could look at email marketing or display advertising as a channel where you can improve your current execution by applying AI.
  2. The next step is to then look for an IT professional who is experienced in using AI tools to help you apply AI to your marketing. If you are a small company, you can buy an off-the-shelf package that has everything you need.
  3. You should then be able to measure the improvement in output of that specific channel in which you have chosen to implement AI, and the corresponding cost efficiency it has introduced. For example, you may notice that an improved AI-powered email marketing campaign has led to an increase in relevant clicks to your products and services, and a corresponding improvement in your sales.
  4. By comparing this increase in revenue to the investment you have made on your AI implementation, you can measure your ROI. Note, however, that while the ROI might not be very significant during the first couple of months, it’s bound to become more substantial as its usage matures, so you should measure your ROI over the next couple of years.

There’s a vast collection of tools that you can use for each of these different areas of your business operations, and it is expected that using machine learning and its derivatives will help you remain competitive in an industry which moves so fast that keeping up with the latest technology is not just an advantage – it is the prime imperative for survival.

Why Canada Is Becoming the World’s Data Center Leader?

Hint – it’s probably not what you’d guess..

As Canadian technical prowess and infrastructure grows, more large companies are looking to the Great White North as a prospective host for data center relocation. Although one might be tempted to think this is nothing more than happenstance, there is a much simpler, logical explanation for why server-related companies like web hosts would want their data centers to be located here. That answer revolves around a simple concept – it stays really cold there for much of the year!

Here’s, for example, the difference in average temperatures in Calgary, Alberta, and Phoenix, Arizona, based on monthly figures from climate-data.org. What on earth does that have to do with data centers, though?

Data Center Energy Consumption

Using data centers is necessary to store software and other relevant components of the computer systems that companies rely on. The problem, however, is the mind-boggling consumption of energy that these centers use. In 2013, for instance, the United States singlehandedly guzzled 91 billion kilowatt-hours of electricity. Such a high amount of electricity ensures two things – a lot of energy is wasted and rising temperatures within the buildings, courtesy of all that power, have to be moderated.

Isaac Newton once observed that everything that goes up must come down. The same rule applies to the rising temperatures in the data centers. To address this problem, companies typically build expensive cooling systems that regulate the temperature of their servers. Failing to do so could lead to not only data loss but fire hazards and enormous liability. Unfortunately, building these systems is quite expensive and consumes a lot of time and resources that large businesses would prefer to conserve. Enter Canada!

Naturally Cold Countries

When one thinks about northern Sweden, which is just 70 miles south of the Arctic Circle, there may not be a lot of obvious incentive to visit. The founder of Facebook, Mark Zuckerberg, thought otherwise. In fact, that is where he placed his company’s data center a few years ago. Why? Because the temperatures are so low that a portion of the server cooling can be done by simply relying on the natural state of the environment. Although Facebook still protected its multi-billion dollar social media empire with state-of-the-art cooling systems, taking advantage of cold weather helped minimize these costs.

This is the exact scenario happening in Canada. Besides being one of the most intriguing countries (how about that colorful money), it is further known for brutal winters and mild summers. In addition to that, the majority of the workforce that is eligible for hire already speaks English on a first-language basis. This is relevant because most companies that place their data centers in Canada are headquartered in English-speaking countries. Thus, finding eligible employees to oversee their servers is much easier and skips the necessity of operating through translators.

Cheaper, Not Free

Even though Canada’s weather provides a cheap way to regulate rising temperatures in data centers, it’s not a completely free ride. These are, after all, very sophisticated systems and one cannot simply open the doors and windows and hope to reduce the overall temperature of the building. On the contrary, they must still invest in the so-called “economizers.” These devices are used to cool down the water or glycol that is subsequently sent to all the servers. This is how servers are slowly brought down to normal temperatures by taking advantage of the outside weather conditions.

Other Benefits

Of course, if the main priority was only to find regions with low temperatures, most companies would not have to look much further than the United States. Alaska is, after all, colder than much of Canada. The reason why specific locations are used boils down to other benefits as well. For example, Sweden, Canada, Finland, and other popular alternatives for data center locations are all stable countries. Meaning, they provide a firm political system without major controversies that negatively impact businesses. Just looking at the recent wave of tariffs that have been put in place in the United States helps to understand why businesses do not choose any of the fifty states for their data centers. Sorry Alaska.

In addition, Canada provides companies that invest with notable tax breaks. Thus, there are multiple reasons that explain why the Great White North is becoming the epicenter for companies’ data centers. The bottom line, however, goes back to the low temperatures that help organizations reduce a substantial portion of their costs.

How to Make a Website from Scratch in 2024: The Human-Friendly Guide

🚀 Update May 2024:

We’ve recently discovered Warpgate and instantly fell in love – it’s an order of magnitude easier than traditional ways described in the article below.

(and no, there’s no need for affiliate disclosure – we aren’t getting any commission payments because Warpgate doesn’t have an affiliate programme; they claim that all that extra money is passed on as lower prices to the users, and comparing their pricing with other hosts, it does seem to be the case)

You can get your own WordPress website in a couple of clicks and about 30 seconds – way faster and simpler that with oldschool hosting providers.

Because of this, we are already using Warpgate for a dozen side projects.

..And the best thing is – it is free for 30 days, no credit card required – you can focus on building your website and add a domain name later, at a fraction of the cost of other hosting providers.

Warpgate

Please note, if you do decide to use Warpgate, we recommend skipping straight to step 3 of this guide – steps 1 and 2 will be compressed into less than a minute and a couple of clicks for you.

***

Alright, so you’ve decided you need to make your own website. First of all – congratulations! This means you’re actually doing something that the world needs to know about. And by world I mean half of the world, of course, the rest don’t have an Internet connection yet (so be thankful you already do!).

Anyways, this guide will walk you through the entire process of building a website in a clear, concise, and most importantly no-BS manner – you’ll have your very own squeaky fresh web page ready in under half an hour. And save more than $200 in the process, focusing only on what’s really important and making use of some juicy promo offers. In other words,

Yes, we’re all anxious to get started, but I’d suggest to go over a couple of things first (no worries, it won’t take you more than 5 minutes). However, in case you’re already trembling from a site-building craving and want to GET STARTED RIGHT AWAY, just scroll a couple of paragraphs down using this in-page link.

First Things First

Firstly, let’s make it clear right from the start: while this guide itself is completely free (duh!), it is not about creating a free website. True, technically it is possible to make one without spending a dime, but then you’d need to resort to using a free hosting (which mostly suck big time) or an unpaid subscription plan for a site builder like Weebly (which will display ads and their branding on your website, yuck). The biggest reason, however, is that you can’t get a domain name for free in that case, and piggybacking on someone else’s, like “mysite.weebly.com”, just doesn’t motivate your visitors to take you seriously.

Secondly, for those of you asking “who are you to tell me how to do stuff?!”, here’s a brief overview slash poorly concealed self-praise: my name’s Andrii Shekhirev, I am the founder of the Satori Webmaster Academy (aka this site). In addition to building websites for my own projects and for other people since 2007, I’m an Elite Author (I swear this is how they call it) on ThemeForest, the largest website template marketplace in the world – my products have helped more than 2000 people build their own websites (and no, I won’t advertise them here).

Over the years I’ve tried dozens of ways to make websites, as well as tested countless site builders, hosting providers, and content management systems. The current guide is the gist of what I’ve learned, and I’m happy to share it with you today.

Whew! Glad that’s over. Now, finally, I thought it would be decent to let you know that this guide contains some affiliate links, which means that I will get a fixed commission from the respective vendor if you e.g. purchase a hosting plan through the link in this text.

Here’s the beauty of it though: this arrangement does not affect the amount you pay, because the vendor compensates us from their own money – for them it’s like re-directing advertising expenses. So yes, if you like this guide, consider buying hosting via our links. Let’s make a hulking multinational corporation pay, muahahah!

..Eghm, alright. Back to business. For the final preliminary thing before we get started (bear with me!), here are some of the most widespread myths about building your own website. Dispelling them early on will give you a better understanding of what’s what.

Some Misconceptions – Busted!

Myth numero uno: you need to know how to code to make a website. Of course you do. IF YOU LIVE IN 1994! Seriously though – as might be expected, technology has advanced a bit since the early days of the Web, and most parts of the site-building process have long been automated. Including writing the actual code. You just have to choose the most suitable tools and be aware of the few important bits (which is what this guide is about).

Myth number two: building your own website will cost you thousands of money. Only if you want to outsource it completely to an agency – that will most probably proceed with the same steps as described in this guide, anyway (and send you a nice fat bill for that).

Myth number three: making a website requires a shedload of time. Well, sometimes it does, especially if you’re new and learning from scratch. But if you’re smart about it and focus on the right things, you can have a page up and running in LESS THAN HALF AN HOUR. And the entire purpose of this guide is to help you do just that, so let’s get started!

Step 1 of 4: Get a Domain and Hosting

The first thing you need is a place for your website to live. In technical terms, this place is called web hosting – in essence, it’s a specialized, always-on computer that stores your website’s files and serves them to anyone who types your website’s address and hits Enter.

Speaking of which: you’ll also need to reserve the address itself (like example.com), which is called a domain name. Gladly, you can do both in a single go, as many hosting providers also offer domains as a bundle.

There are thousands of such companies out there, big and small, but there’s usually no sense in choosing the small ones: instead, go for the stable, trusted hostings with a long track record. You want your website to be accessible 24/7/365, and I won’t even get started about the tediousness of moving to a new provider if your current one goes out of business. It’s a drag, believe me.

Of all the hosting providers I’ve tried and tested over the years, the most reliable and easy to use is still GoDaddy: it’s been around for more than 20 years, it has 17+ million customers worldwide, and it’s easy to use for beginners. And it currently offers some interesting discounts on both hosting and domains, which we’ll go over in a bit.

To make the ensuing process of ordering your hosting as quick and smooth as possible, I recommend making a pause and coming up with the domain name in advance: you can use GoDaddy’s domain search to find a name that doesn’t exist yet. If you get seriously stuck, though, here are some quick tips for finding an unclaimed domain name that is simultaneously as close as possible to your desirable keyword or brand:

  • Consider using one of the newer domain extensions such as .co, .online, .shop or .site instead of the generic (and very crowded) .com.
  • Look for synonyms to your main keyword using free online tools like Thesaurus.com – each new base word opens up an entire swath of domain name opportunities that might be unclaimed.
  • Use one of specialized tools for domain name brainstorming. The best I know of (and use quite often myself) is the free Dot-o-Mator, which lets you combine seed words with a bunch of prefixes and suffixes, organized by topics.
  • Try adding simple universal components that will make your domain name more unique (and therefore less likely to be taken), for example “the” at the beginning of the name or a hyphen to separate two words.
  • Hyphens and numbers are the last resort, but in some cases they can help find a vacant .com domain in case all of the above fails to work.

Done? Alright, now we’re ready to begin. Click on the button below to visit GoDaddy’s offer page with special discounts on hosting. Btw, remember that hosting + domain bundle we mentioned earlier? GoDaddy currently offers a FREE domain registration with each hosting plan, which saves you an extra $12 (the normal cost of a .com domain):

Get 43% off GoDaddy hosting + free domain ›

On that page, you will be presented with a choice of four hosting plans: unless you need several websites at once, go for the Economy, as it already includes everything you need to get started.

After adding the plan to your cart, you will need to make several choices to customize your order: first, choose how many months you’d like to pay for in advance. While you can go for a 3-year billing cycle right away, 12 months should be more than enough to test your online endeavor AND get the 43% discount. If you decide to keep your website after a year (which hopefully you do), you won’t need to do anything – there’s an auto-prolongation mechanism in place (just be aware that the next billing periods will already be priced at the normal rate).

Next, you’ll see on the same screen that GoDaddy adds website backups to your order by default; uncheck that option with a light heart, that’s not important at the moment (plus, you will be able to configure the same functionality at no additional cost later on, saving you $24 per year).

You won’t need the “Essential Security” option either, that’s also easy to get for free once you’re up and running (ca-ching! Another $83 saved).

Finally, there’s the SSL Certificate option: it’s the extra encryption layer that makes your website’s traffic secure – and, more noticeably for your visitors, displays a reassuring green lock with a “Secure” badge in the browser’s address bar. To add to that, Google Chrome has started displaying a clear “Not Secure” badge for non-SSL websites since July 2018, unambiguously letting us know that it just doesn’t like non-secure websites:

So while your website will be able to function without the SSL, I strongly recommend getting it right away (also because migrating from a non-SSL website to an SSL website is kind of a pain in the rear).

Just to recap, this is how the GoDaddy hosting extras page will look like with all the settings recommended above:

We’re ready to move on to the (now free) domain: after clicking on the green “Continue” button, you will see a search bar to input the name you chose earlier. After performing the search, click on the blue “Select and Continue” button next to the domain name, adding it to your cart.

The final stage of our hosting order! I’m secretly excited, since it’s one of those “but wait, it gets better” moments: using our promo code, you can shave another 30% off the final price.

Just click on the “Have a promo code?” link just below the “Total” section in the bottom right corner of the order page (yeah, GoDaddy made it as inconspicuous as possible :) then enter this combination in the pop-up window and click Apply:

GDD1hos

NOW you’re ready to proceed with the usual stuff – click on “Create an account” on the left, enter your account and billing information, and finalize the order. Something tells me you’ve done online shopping before, so I’ll skip this part, if you don’t mind.

Done? Let’s do the math: we’ve just saved $92 on hosting, as well as $23 + $83 = $106 on non-essential features you can add for free later on. Like that was not enough, some $12 is also saved by getting a domain for free. That’s $210 in savings so far. Good, good. You know what’s even better? Implementing the rest of this guide will not cost you a dime!

By the way, we’re done with step 1, probably the most complicated part of the process – good time now to go stretch and grab a coffee. I’ll wait here (because I’m a bunch of text on a page).

..
..

Refreshed? Now for step 2.

Step 2 of 4: Install WordPress

We’ve got a nice cozy hosting for our upcoming website, so nothing really prevents us from setting up the website itself. Let’s do it, shall we?

In case you’re wondering, “what the hell is WordPress”, a short interlude: WordPress, or WP for short, is what they call a content management system: essentially a piece of software that helps your run your entire website, from its design and content to settings and structure.

Why go with WordPress? Quite simply, because it is the Internet’s preferred website engine, powering almost a third of all websites in the world (and that’s a lot of websites). It’s free to use or modify, easily extendable with thousands of free plugins, and boasts a vast community of users that tend to support each other. Guides, tutorials, and tips on using WP are lying all around the Web, and most of them are also free.

It really does sound like a logical choice for a first-time website owner, so we’re going to stick with WordPress throughout our guide. Plus, I’ve got some extra tips on security and performance after we are finished with this 3-step setup.

Alright, down to business. Log in to your newly created GoDaddy account – you will see a list of your products. Click on the “Web Hosting” row to expand it, then hit the “Manage” button on the right. On the new page, you’ll see a big blue button which says “cPanel Admin” – this is what we’re looking for! (in other words, go ahead and click it)

You will be redirected to your hosting dashboard – it’s an important place which you will no doubt visit many times in the future. But for now let’s find “WordPress” under “Web Applications” (it should look like a white “W” in a grey circle, just like the eye of the world-eating Pacman above) and click on it. You will be brought to the installation wizard called..

Click on the “+ Install this application” button in the top right corner to get to the important bit: on the installation parameters screen, we’ll go ahead and adjust a couple of settings.

In the Domain drop-down, choose the domain name you’ve purchased, in case it’s not chosen by default; using a www versus non-www address is a matter of personal preference, but if you ask me, the non-www version looks more modern and is shorter (which is always a plus with website addresses).

Make sure the Directory field is left blank, so that WordPress is installed as the primary content management system for your new website.

The Version and Language fields can stay as they are, so after the license agreement stuff you’ll see a bunch of choices regarding updates: be sure to choose full automatic updates in each one (the last options) and activate automatic update backups in the last one.

This will ensure that your website is always running on the most recent software, which is good for security. Also, it will remove the necessity for you to personally monitor for new versions and perform manual updates.

Just to make sure we’re on the right track, the series of choices in this section should go “3-2-2-1”, or, to visualize:

Finally, there’s the Settings section where you’ll need to fill in the first five fields (leave the last two radio buttons as they are). First, type in the website administrator’s username and password. And for goodness sake, don’t use the words “admin” and “password” – think of something a little more difficult to guess! Since WP is so popular, there are a lot of hackers around preying on WordPress sites with too-easy admin credentials.

Proceed to enter your email as well as website title and tagline (those last two are not so important right now, you will be able to easily change them at any time via your WP admin dashboard).

We’re done here! Click on the + install button at the bottom and wait for the magical fairies to set up WordPress for you. When they’re done, you will see three links under your website’s name: click on the second link – the one which ends in “wp-admin”, this is the standard ending for WordPress admin dashboard for a given website.

A new tab will open, with a WordPress wizard that will ask you a lot of silly questions and install unnecessary plugins, so just click on “No thanks” and head over to your WP admin panel.

..can you smell it? The scent of a fresh website in the morning! Just love that feeling of starting something new.

We’re pretty much done, but there are a couple of things you might want to tweak right away, because experience shows that not all default WP settings are the most optimal choices.

Step 3 of 4: Configure WordPress

Before you start adding content to your new website, let’s take a quick tour of the system, while adding some improvements for the future.

On the left of the WP admin dashboard you’ll see the admin menu against a dark-grey background. Not all items are equally important there, and you’ll be using just a couple of them most of the time. You can learn about the rest as you go along.

The most frequently used sections are Posts and Pages, where you can create new content, as well as Comments, where you can moderate the discussions on your posts, in case you decide to enable this feature.

The difference between a page and a post is that the first one is for static content that is not expected to change much over time, like your “About Us” page; on the other hand, posts are for content that you add on a regular basis, like news or blog posts. Here’s a brief summary to help you understand the differences between the two:

Posts Pages
Have a publish date Time-independent content
Can have different authors Author not so important
Collected as a blog Linked in navigation menu
Typically same layout Have various layouts
Good for regular, time-sensitive content such as blog posts or news Good for static content like front page, service/product pages, etc

There is also a special concept of a “blog page” in WordPress, which is an automatically generated page that displays all your posts. We’ll get back to this a bit later. For now – moving along!

Another important section in the WP admin menu is Appearance, where you can install the visual theme for your website (Appearance → Themes). It will prove handy for adding navigation menus (Appearance → Menus) as well as widgets (Appearance → Widgets) – little blocks that perform specific functions like displaying a list of categories or a search bar, typically in a sidebar. The Appearance section also contains the Customizer, which is heavily used by many modern themes to let you, well, customize stuff on your website, like colors and fonts.

The most useful WP admin sections

And, there’s also the Plugins section where you will be able to install and configure various extensions that add more features like security, social buttons, contact forms, etc etc.

Well, this was probably the quickest tour of WP ever! To finalize our setup, let’s tweak several settings in the Settings section at the very bottom of the admin menu:

Settings → General: remember I said you can edit the “Site Title” and “Site Tagline” later? Here’s where you can do it. Also, make sure that the “Membership”, “Timezone”, “Date Format”, “Time Format” and “Week Starts On” options are set according to your preferences.

Settings → Reading: just take note of this section for now; here you will be able to set your website’s front page to display blog posts or a static page (once you decide which of those you want). If you don’t set the blog posts page as your front page, you’ll be able to choose a different place for it – just create a new empty page in the Pages admin section mentioned earlier. Then, get back here and use it as the non-front blog posts page; that page will automatically start displaying your posts once you save the changes.

Settings → Discussion: if you’re willing to allow people to comment on the posts on your website’s blog/newsfeed, make sure to tick the “Allow people to post comments on new articles” checkbox as well as “Enable threaded comments” (so that people can reply to each other’s comments) and “Comment must be manually approved” (you will get SO MUCH SPAM otherwise). Whatever you do, un-tick the “Allow link notifications from other blogs” option, it’s just for allowing lots of spam. Finally, take a quick look at the “Email Me Whenever” section, making sure the options are set according to your personal preferences.

Settings → Permalinks: highly recommended to choose the Post Name option, as it generates the most human-friendly URLs for your pages and posts (I’m not entirely sure why other options in this subsection exist at all, to be frank).

Basically, that’s it! You can now play around with your new website and start adding content. There’s one more step, though, which is kind of optional but then again more like essential:

Step 4 of 4: Add Theme and Plugins

In principle, you could leave the visual appearance of the website as it is and focus solely on content. However, that would mean your site will not only look very generic, but will in fact look exactly like a bajillion of other websites whose owners were too lazy to change from the default theme.

Plus, there are many WP themes available for free which offer much more in the way of customization and personalization, letting each website look unique.

Here’s a shameless plug though: I will go ahead and suggest trying out our own multi-purpose WP theme called Bento (you can see we’re into Japan here at Satori :)

The theme lets you customize the color and appearance of virtually any element on your website, create mobile-friendly grid layouts on any page, as well as heaps of other useful stuff listed here on the official page:

Get Bento theme for free ›

To add to that, Bento is well-documented (which is not a given in the WordPress world) and has dedicated support forums where we answer all questions regarding the theme.

/ end of blatant self-promotion /

As for plugins, there are literally 50,000+ various free ones available at any time, adding various new functionality to your website from translations and popups to forums and communities (and no, we don’t build plugins, so don’t expect to see a link to a “Sushi” or “Kamikaze” extension).

Instead, I will just list a couple of the most trusted and universally useful plugins which almost any website owner should consider installing – based on my own experience, other people’s reviews, as well as objective stats. All of them are free, of course:

  • Akismet for automatically filtering your comments from spam. This one is a life-saver! Or at least a time-saver, as it seamlessly discards all incoming comments with spammy links and spammy wording. Akismet uses some sort of funky machine-learning voodoo algorithms to actually become better with time.
  • All in One SEO for search engine optimization. This is probably one of the best WP plugins for setting proper meta data on your website so that your content doesn’t look like crap in Google results. Google likes this kind of attention to details, a lot.
  • Google Analytics Dashboard for keeping track of your incoming visitors. You’ll also need an actual Google Analytics account of course, which you can open for free on their official website.
  • Contact Form 7 for letting your visitors send you messages. In order to receive an email each time somebody leaves a message on your website, you will also need to install a mailer plugin such as WP Mail SMTP. Here are some links to help you to get it to work with GoDaddy’s email system: 1, 2.
  • WooCommerce for selling stuff online! Allows to easily turn your WP website into a full-fledged online store, complete with products listings, checkout funnel, and a payment gateway. For the latter you might need to install additional WooCommerce add-ons (plugins for plugins, yes), of which there are dozens (some are not free, mind you).

So yes, we’re now officially done. Enjoy your shiny new website! In case you’d like some more pieces of advice and best practices, continue to the last part of this guide, fittingly titled:

Useful Tips (Optional)

I did not forget about my earlier promises to discuss free methods for improving website security and doing backups, so here they are.

Tip #1: Making your website more secure. While your website is still young and innocent, you might want to focus on other things because nobody really wants to hack it yet. However, there are those really simple things that will take almost none of your time but will reduce the chances of becoming a target of a successful attack by a factor of 10.

First, the obvious recommendations (which 99% do not follow): do not use “admin” for your WP admin panel username, just use any other word. This alone will make your WordPress website a thousand times more difficult to crack. And use a strong password – with capital letters, numbers, symbols and stuff. For extra toughness, use two-factor authentication (an additional code generated by your smartphone during login).

Another obvious-sounding habit that many ignore: keeping your WordPress, as well as plugins and themes up to date. We’ve already covered that in Step 2 (“Installing WordPress”), but it also makes sense to pay attention to any update notices within your WP admin.

For those of you on the careful side I can recommend installing the free Wordfence plugin – it has tons of extra protection options that will help even the most paranoid webmaster sleep well at night.

Tip #2: Easy automatic backups. Because you don’t want to spend time doing it by hand every time. You have better things to do, like creating content for your new website! One word: UpdraftPlus. It’s free, it’s a breeze to set up, and you can choose to store backups in a variety of places, from your own server (not recommended, though) to cloud storage.

I personally use the Google Drive option in Updraft, which has been made even easier to set up after they introduced their own integration. P.S. the free version has everything you need for a normal website, I’ve never even tried the Pro version myself despite running multiple online projects of various complexity.

Tip #3: Structuring your website. Once domain, hosting, and WordPress are set up, it’s time to think about how your website’s content will be organized. As mentioned above, there are two basic content types that WP supports out of the box: news-like posts (regular content) that can be displayed on a blog posts page, as well as pages (static content) which are used to display information that does not change too often. Before creating the pages and the posts, it makes sense to draft the entire structure on a tree-like diagram on a sheet of paper, remembering to mark which elements will appear in the site’s navigation menu(s).

Moreover, depending on your website’s purpose, you will likely face the need to use additional content types – in most cases this is easily achievable via free WP plugins. For example, if you’re a photographer or a designer, the Easy Photography Portfolio will let you create a separate section with photos and showcase them in fancy galleries. If you’re planning to sell stuff on your website, WooCommerce will create the “product” content type automatically for you. Just browse the plugin repository, there’s an almost 100% probability that what you need has already been built and is available for free.

Do You Even Need a Website?

One more thing, before we wrap it up – ahem.. I don’t know how to put it, since we’ve already gotten this far with our website setup.. but, well, this question has to be considered as well: do you even need a website in the first place?

There are several other options that might serve as decent surrogates, at least in the short term – for example, a social media account. Here are just some of the alternatives to setup described in the step-by-step guide above:

  • Facebook page can easily act as a full-fledged website, and can be observed as such a substitute for many local businesses. A built-in rating system and easy Google indexing are just some of the perks you get right out of the box.
  • Instagram account is probably the easiest alternative to having a stand-alone website, especially if your project is highly visual. There are numerous tools nowadays which even allow you to sell products directly from your Instagram feed.
  • Medium is a free blogging service with a comfortable minimalist writing interface and a possibility to monetize your content if your writing skills are up for the challenge.
  • Tumblr blog makes a lot of sense if you’re just here for the fun of it – setting up a personal feed where you collect cool stuff from the interwebs has never been easier.
  • WordPress.com setup is somewhere in-between a self-hosted WordPress and the all-in-one site builders; it’s arguably faster to start and already includes a hosting, but introduces some limitations (like inability to install plugins until you upgrade to a certain paid plan).
  • Site builders are created as end-to-end solutions which cover everything from domains and hosting to content and promotion under one roof. Less complexity? Indeed! More freedom? Probably not.

We’d like to take this guide to a new level, so right now, among other additions, we’re working on a cool new infographic on this very question of necessity. We’ll post it in this section soon, stay tuned!

Meanwhile, feel free to tell us in the comments what you think about this dilemma: when’s a good time to say “yes, I do actually need my own website” and start building it. Let’s discuss!

Wrapping Up / QA Time

Bazinga! We’ve just learned how to make websites, saved more than $200 in the process and maybe even had fun.. a little maybe?.. Alright, probably it was more work than pleasure, but it was definitely worth it.

If you liked this guide, how about sharing it on social media (yeah, I know, nobody does that anymore, but still, I had to say it) and maybe even telling your newbie friends about it? Okay, fine, Twitter will also do :/

You’re still here? I’m a bit surprised, to be honest. Well, I don’t know.. if you have any questions left regarding the things we’ve talked about in the guide, let me know in the comments section below, I’m checking it from time to time, seriously. And if you’d like to add something to the guide or throw some critique my way, keep it to yourself!! Just kidding, of course it’s also very welcome etc etc

Stay curious, reach for the stars, and the best of luck in whatever you were making your website for! Cheers

A Beginner’s Guide to Influencer Marketing

Influencer marketing may have been last year’s internet buzzword, but the strategy is here to stay. According to a recent survey, 63% of marketers increased their influencer marketing budgets in 2017, so it looks like early adopters have already realized the benefits of influencer marketing and doubled down. If there’s ever a time for your brand to start taking advantage of this relatively novel marketing strategy, it’s now.

For the uninitiated, here’s a beginner’s guide to influencer marketing: what it is, why it works, and how you can start using it to meet your marketing goals.

What Is Influencer Marketing?

Probably the most common misconception about influencer marketing is that it’s essentially a celebrity brand endorsement. You used to see them in TV ads and now they’re all over celebrity social profiles. And yes, celebrity endorsement is a thousand-year-old marketing tactic – still, influencer marketing is different. When Shaq endorses a sleep apnea mask, consumers are well aware that he’s being paid to promote it and, more importantly, likely haven’t actually even tried the product at all. With influencer marketing, endorsements don’t go from celebrity to consumer, they go from consumer to consumer.

So, instead of paying Oprah or Shaq millions to endorse your product, you instead turn to more down-to-earth social media users or bloggers who have an audience interested in your business niche. Fashion blogger and Instagram personality Kimberley Pavao is a great example of this. Brands pay her to share her opinion of their products on her blog and social accounts:

Why Does Your Business Need It?

Influencer marketing is still a fairly new tactic, but there’s already plenty of evidence that it’s effective, and will only become more important for businesses. Here are a few figures to illustrate how:

  • 47% of consumers (and counting) use ad blocking technology when browsing (In other words, it’s getting harder to reach your audience through traditional advertising channels).
  • 71% of social media users are more prone to make purchasing decisions on social media recommendations rather than other signals, and this trend is not going on a decline any time soon.
  • According to some measurements, influencer marketing content delivers up to 11X higher ROI (return on investment) than more “traditional” forms of digital marketing.

It seems that people don’t really want to see banners, popups, or even endorsements by celebrities with whom they feel nothing in common. They want to hear the opinions and recommendations of their peers.

How to Get Started With Influencer Marketing

Now that we’ve clarified what influencer marketing is and why your brand might need it, here are the steps you can take to get started.

  1. First, as pretty much in any marketing campaign, it’s useful to define your goals. Here’s the first question you need to answer: what do I hope to achieve with the help of influencers?  There are aspects along the entire conversion funnel that are well-suited as key performance indicators for influencer marketing efforts: from improving brand awareness, increasing social media reach and generating new leads – to growing sales and improving customer retention. Your goals will determine what kind of influencers you pick, what tools you use to manage them, and the kind of content you create with them.
  2. Next, you will need to find the right influencers that can help drive the goals you’ve set in step 1. Finding and vetting potential influencers is easier than you think if you use the right tools, which will be discussed in the next section of this guide. There are 4 main factors you should consider when searching for a potential influencer (in order of importance):

    Relevance – the most valuable trait an influencer can have is an audience that is interested in what your business has to offer;

    Engagement rate – just because a blogger has a lot of followers it doesn’t automatically mean their audience is actually paying attention;

    Sentiment – when you associate your business with an influencer, you’re also implicitly associating it with every other opinion this person makes online, so pay attention to any negative statements or controversial content and how their existing audience have reacted to it in the past;

    Reach – make sure your influencer has enough of an audience to make working together worthwhile. That said, don’t be fooled into thinking that small, audiences aren’t valuable – in fact, a recent Experticity study found that micro-influencers (i.e. those with 1,000-10,000 followers) have 20+ times more meaningful conversations than typical users.

  3. Once you’ve identified influencers that fit with your brand and your marketing goals, you can reach out to them to start building a relationship. If you found them through an influencer marketplace (see below), you’ll probably be able to skip a lot of this preamble, but if you found your potential influencer through social listening, it’s up to you to make contact, build a relationship, and propose working together.

    Start by engaging with them on their preferred media platforms: share their content and comment on their posts. If you want to really stand out, try mentioning them in your own blog or social media channels. Include them in a round-up post or reach out for a quote.

    After you’ve built some rapport, you can contact them directly about becoming an influencer. If they have their own brand to promote, this could even be a mutually beneficial relationship with no payment involved. For example, online marketers team up all the time to create guides, podcasts, and other content that widens reach and engages new audiences for everyone involved.

    If this is not an option in your particular case, you can always follow the more classical path of paying your influencer to share your content on social media, create a branded video, or feature your brand on their blog.

  4. Now it’s time for content creation! If you use a specialized marketplace, it’s up to influencers to come up with content ideas for you as part of their proposal to work together. You only need to select the one(s) you like and then start working together.

    A setup like this makes it easy to maximize your influencer’s creativity skills, because for maximum results their endorsements should be as unique and authentic as possible. When you set too much restrictions for their content, that’s rarely the case. So even if you’re working with an influencer one-on-one (outside of a marketplace), make sure you give them freedom to develop their own ideas.

  5. Influencer marketing is an investment of time and money, so just like any other marketing strategy it requires tracking and analysis to deliver high results. What metrics you use will depend on your goals set at the very beginning, but here are some indicators that might be especially relevant:

    Click-through rate (CTR), i.e. how many people click through to your site from your influencer’s content. Use Google Analytics UTM tags or a link-tracking tool like Bit.ly to know where your clicks come from.

    Social metrics – these are new followers, likes and comments from influencer content. Each major social platform has its own suite of analytics that can greatly enhance your ability to track everything that’s going on with your pages, posts, and other social media assets.

    Sales or conversions – use custom coupon codes or Google Analytics goal tracking to monitor conversions driven by influencer content. Apart from that, it’s actually possible to create and track unique coupon codes for each of your influencers to share.

    Use these and other KPIs to identify the most and least valuable influencers and adjust your strategy accordingly to improve returns on your marketing investment.

Tools to Help with Influencer Outreach

While rolling up your sleeves and manually searching for influencers is a viable strategy, there are numerous specialized tools that take most of the tedious bits out of this process, letting you automate practically every step of the way:

Firstly, we just can’t skip BuzzSumo, which is a potent tool for finding both blogging and social media influencers. You can simply type a keyword into its search bar and the system will return the most shared content related to the keyword, as well as which platforms are already creating content related to your niche. If you use BuzzSumo’s paid features, you are able to see the most powerful social profiles that shared the content as well.

Naturally, social platforms like Twitter, Instagram, LinkedIn, and Facebook are where influencers hang out. In order to automate the process of looking for the most relevant influencers, you can use a tool like Keyhole or Hootsuite to monitor hashtags related to your niche.

Finally, there are specialized influencer platforms that are designed to help you connect with online personalities that want to help brands promote their business. Here are a few popular ones: Klear, HYPR, Famebit, Revfluence, Octoly, and Influenster. Te best part about them is that their built-in tools can help you analyze an influencer’s audience demographics, engagement, and reach – using all the data, you will be able to make much more informed decisions as to which people to work with for promoting your brand.

Over to You!

In this beginner’s guide to influencer marketing, we’ve discussed the basics of what you need to know to get started with the strategy. Once you’re set your goals and done the groundwork, specialized marketplaces and tools will make it quite easy to find and collaborate influencers that have a relevant audience ready to engage with your brand. Just take the time to find the right influencers, let them get creative, and track the results and you might soon see how much more powerful influencer marketing can be compared to the traditional advertising methods.

Domain Name: How to Choose the Right One Without Getting a Headache

Contents

What Is a Domain Name?
Domain Name Syntax
Domain Extensions
Good vs Bad Names
Tips on Choosing a Domain
Where to Register?
Ask Your Questions!

What is a Domain Name?

A domain name (or simply domain) is a string of symbols that identifies a certain entity or area of control on the Internet. Most commonly nowadays, the term “domain name” is used to refer to a human-friendly identifier of a website hosted on a specialized computer called server.

For example, the Wikipedia website can be found on the www.wikipedia.org domain, and the German version of the online encyclopaedia is located at de.wikipedia.org.

While other computers plugged into the Web will know it by its machine name (IP address), which consists of a series of numbers, e.g. 91.198.174.192 for Wikipedia – people will use a corresponding domain name instead, mainly because it’s less daunting to memorize and use than a series of random figures. Since shared hosting is a very popular type of hosting, it is worth noting that while exactly one IP address is normally attributed to a given server, that machine can host and run more than one website at a time. In that case the domains are mapped to specific folders inside the server, each holding its own website’s files.

The entire idea of having domains only makes sense if each domain name is unique. This is ensured by a system of international organizations and registries that carefully keep track of all existing domain names and the IP addresses of the corresponding servers.

While there are nearly endless possible domain names, not any combination of letters will take you somewhere on the Web – in order to make a domain name active and bind it to a specific server it needs to be officially registered with the DNS, the Domain Name System. People and organizations can achieve this with the help of dedicated domain registrars, most of which, like GoDaddy or Bluehost, also (unsurprisingly) offer web hosting services.

It is noteworthy that, contrary to the common way of phrasing it (also in some marketing materials by the registrars), no one can actually own a domain name – you merely rent it, i.e. buy the right to control it for a certain period of time. After that, you either prolong your registration into the next period, or the domain name “expires”, becoming unclaimed again and therefore available for anyone to register anew.

Domain Name Syntax

To understand how domain names work, let’s take apart the Wikipedia example we’ve used above:

It’s easy to notice that a domain consists of labels concatenated with dots. These correspond to the structure of the Web: the right-most label (“org”) is the top-level domain, or TLD (also called an extension) and the labels that follow from right to left are second- and further-level domains that are lower in the Web hierarchy.

The .org top-level part can be present in many various domain names, but its combination with the “wikipedia” second-level domain should be unique. For more specific areas of the “wikipedia” domain there are third-level domains (in our example, “en”) which in this case correspond to different language versions of the encyclopaedia.

In this context, a domain name is also called a hostname, since its purpose is to unambiguously locate the host machine that contains the files of a specific website. In other words, a hostname is a full identifying address of a specific resource among all other resources on the Web. If we then also add the method for retrieving it, we’ll get its URL (Uniform Resource Locator), or, colloquially, its web address.

The most widely used method for retrieving web pages is the Hypertext Transfer Protocol, or HTTP for short; looks familiar, right? This is what you see in front of any web address if written explicitly (e.g. http://wikipedia.org), and also in your browser’s address bar (although most modern browsers tend to omit the “http” bit while displaying a web page, it will still be there if you copy the string from the address bar and paste it into a text document).

Domain Extensions

While the second-level domains can be represented by any combination of letters, numbers, and dashes, the TLDs (domain extensions, or top-level domains) come from a limited set of pre-agreed labels, such as “com”, “org”, “net”, “fr”, etc. Those can be loosely subdivided into three groups: generic, country-specific, and specialized.

Generic extensions (also called gTLD in an attempt to look cooler) are some of the earliest top-level domains that can be used in a wide range of cases, for example a .org extension can be used with any organization (typically chosen by non-profits), .edu extensions are used throughout the world by universities and other educational institutions; .com (=“commercial”) is even more versatile, being suitable for virtually any purpose.

Country-specific extensions are exactly what their name suggests – a collection of two-letter top-level domains representing local websites that target a specific country or group of countries. For example, an .nl extension is used for the Netherlands, .ru for Russia, and .eu for the European Union. It is worth noting that certain country-specific TLDs have ownership restrictions – in order to register one, a person or organization must meet certain criteria, such as being a registered resident of a European Union country (for an .eu domain).

Specialized extensions were only introduced several years ago and are the most fun group: not only is the choice much, much wider here (consisting of several hundred alternatives) – the names themselves are more descriptive and sometimes just outright awesome. In addition to genuinely useful ones like .web or .app, there are some that can make your website really (and we mean really) stand out; for a short list of our favourites, see the next section with tips on choosing a domain name.

Given all the available choice or top- and second-level domain combinations, choosing the one can be a daunting and mentally depleting task. Before we dive into tips that will make this process easier for you, let’s first go over some general recommendations – these will help weed out many options and ultimately arrive at the one that is both good-looking and useful.

Good vs Bad Names

While judging a domain name is always at least partially subjective (“I just happen to like/dislike domains with numbers in them” etc), it is still possible to pin down several important criteria which need to be met in order to maximize its usefulness and the number of people who will like the domain.

  • Meaningful: since a domain name acts as a unique signifier for a website, and therefore almost always stands for a person, company or organization, it makes sense for it to actually have (at least some) meaning. Yes, finding an unclaimed domain among the gibberish combinations is much easier, but it will also be that less useful as the public name for your online project.

    Meaningful domain names are easier to memorize and recall; in addition to that, they evoke certain associations and/or emotions, which can be used to serve your overall goal. For example, domains like “ertuyewf.com” are most certainly easy to register, but they look like a person was too lazy to come up with a proper name; on the other hand, a name like waitbutwhy.com is both memorable and descriptive.

  • Short: the maximum allowed length of a domain name is 63 characters, but a reasonable goal would be to go much lower than that – in fact, in the vast majority of cases the shorter the domain name, the better. In the younger days of the Web, it could be beneficial to cram as many keywords into a domain name as possible, since it was one of the early ranking factors in search engine algorithms. This is, of course, no longer the case, so domain names like this one don’t make much sense.

    www.cool-awesome-keyword-rich-domain-name-of-maximum-allowed-length.com (it’s actually available, you can snatch it before it’s gone!)

    A short domain is easy to memorize and recognize, and it’s easy to spell (even if it’s not an existing word, a nearly-random 5-letter combination is still easier to grasp than a 10-letter one). Shorter domain names also look more professional, indicating conspicuously that their owners have taken some time to find a name that is both concise and not still taken by someone else.

    Thankfully, it’s easier to find shorter domains nowadays, after the launch of hundreds of additional top-level domain extensions for any purpose and situation, from .agency to .limo – which means that sticking to a long name has even less excuses.

  • Easy to spell: this principle closely corresponds with the previous two (when a domain name is meaningful and short, it’s also almost inevitably easy to spell), yet there’s more to it. Even if your domain is an invented word (e.g. the name of your new product), a person’s name, or a non-existing combination of letters, it’s still very advisable to try to avoid letter combinations which can be spelled in more than one way or which are often confused by people. Intentional misspellings are also a shot in own leg: even when used for innocent reasons, they can make it much harder for people to type your site’s address, tell it to friends, or even find it in a search engine.

    Numbers and non-letter symbols such as dashes are worth a separate mention: while it might be much easier to find a domain name containing those, it will be more difficult to remember and reproduce. Numbers and dashes will also make your domain look less serious and lower its perceived credibility. No matter how clever you thing a domain substituting a “for” for a “4” will be, bear in mind that in most people it will induce a mental eye-roll rather than appreciation.

  • Legally respectful: it should go without saying, but we’ll still say it – a domain name containing offensive words (and allusions) is not only disrespectful, but also bad for your online project’s reputation and long-term prospects. Another strategy to avoid is trying to fool the visitors by making the domain name look like an existing brand; not only will you get warnings or even lawsuits from the original holder of the brand sooner or later – users who discover that they’ve been tricked will never return to your site again. Not to mention the potential sanctions from Google and other search engines.

Tips on Choosing a Domain

There are more than 330 million registered domain names on the Web, which means a LOT of nice ones are already taken (and some seemingly strange or useless ones, too). In this crowded market, the search for a domain that matches all your needs and wants can be a daunting task – here are some tips to make it less so. To check for the availability of your domain name ideas, you can use e.g. GoDaddy’s tool.

Consider relevant words and phrases: while it is not advisable to stuff your domain name with keywords, compiling a list of terms that describe your project will help you identify new sources of potential synonyms and word combinations. Widening your choice of words will greatly increase the available “pool” of domain names since each of them can be combined with several extensions.

Use specialized tools to help you brainstorm: there is a number of free online tools which are meant to make your search easier; some of our favourites are Dot-o-mator, which produces combinations of your keywords with popular beginnings and endings from various categories – and our own tool, which generates keyword-based suggestions by performing all kinds of manipulations with your keywords – from shortening to attaching suffixes and additional topical words. Both tools automatically check for domain name availability, greatly reducing the number of times you will need to do it by hand – however, even if you find the perfect domain using any of them, it is recommended to register it in a more convenient fashion; check the next chapter of our guide for more details!

Get creative with the top-level extension: another trick related to domain extensions is substituting the last letters of the second-level domain with the top-level extension, similarly to what Instagram did when they were small and much less known and used the “http://instagr.am” address. Apart from various country-specific domains that can be handy in this strategy (like the Lybian extension .ly), the .io and .co get used a lot nowadays to make up for the severe shortage of decent available .com domains. Just make sure there’s no established website occupying the .com version of your .co domain to avoid losing your hard-earned traffic to it.

Consider the new extensions: as mentioned previously, there are hundreds of new domain zones now available in addition to the classical ones; this means that your search doesn’t have to stop on .com or your country-specific TLD! The best part is – most new extensions are full words, which means you can make the second-level domain shorter and/or include an additional topical term to enhance your web address and convey additional information about the nature of your business up front. To get you going, just take a look at our (half-serious) list of some of the coolest new TLDs:

  • .beer (because why not?)
  • .george (in case you want to etch your name onto the Web)
  • .genting (what the hell that even means? ..sounds cool though)
  • .ninja (for the stealthy professionals)
  • .sucks (yes, it’s an actual extension)

And with Google clearly stating that new extensions are treated on par with the old ones in terms of search engine rankings, there are really no serious arguments why you should not consider them for your online project.

Check the domain’s “baggage”: since any domain can be registered anew after its previous owner stops prolonging their registration, there’s a non-zero chance to stumble upon a domain that was previously in active use. While such domain can still retain some authority in the eyes of Google, not to mention links from other websites already pointing at it (free SEO for you!), it’s still worth doing a quick check using the Wayback Machine to make sure that the previous website wasn’t breaking any laws or using spammy tactics.

Where to Register a Domain Name?

Eventually, you will find it – the domain that suits your needs, sounds cool, and is short, clear and easy to spell (congratulations, by the way!). Now you need to register it for yourself, and again you’re confronted with a wide choice of possible registrars. Not again! While domain registration can be seen as a commodity, i.e. there’s no intrinsic way to make it better or worse, there is one important forward-looking factor to consider here.

Since the purpose of a domain is to identify a website, you will eventually (probably sooner than later) need to create a website on your newly acquired domain – this means you’ll need a hosting to store it and serve the website to visitors. For this reason, it is advisable to purchase a domain name from a large and reputable hosting provider – not only will it be easier to manage everything from a single admin panel, many providers will actually allow you to register a domain name for free (saving $10-15) when you buy even the least expensive hosting plan. The most popular offers can be found on GoDaddy and Bluehost.

Over to You!

Do you have additional tips for choosing the perfect domain name? Need help with one? Share your thoughts in the comment section below, let’s discuss!