When it comes to discovering, producing and disseminating high-quality content, marketers have abundant choices of tools. These options typically come in the form of platforms which allow the user to analyze the impact of content campaigns both on social media and beyond.

One of the more well-known kits for content marketers is BuzzSumo, which provides social listening, content research, link research and influencer sourcing all in one place. Some, however, might find its influencer search tools a bit superficial, or its pricing a tad too steep – that’s where competitive solutions come in!

In this article, we’ve compiled a list of alternative tools you might want to try as a replacement for BuzzSumo or at least some of its features. Some of the software listed below might not replace all the features of BuzzSumo completely, but each is an efficient, and often a lower-priced (or even free) solution worth considering.

EpicBeat

This is probably the most famous competitor of BuzzSumo; EpicBeat helps curate content, performs social listening tasks, and finds influencers in your niche. The interface offers a wide array of features but is still easy to learn with charts, graphs, and filters to help you organize your results.

Since EpicBeat’s primary function is to curate content, it focuses on scouring the web for great articles and directly shares them through your site. It also yields integrations for monitoring various social platforms. However, Twitter is the only free platform available at the moment.

There’s a 1-month free trial, but even after that, the pricing is quite lucrative compared to BuzzSumo. On the premium level, the subscribers can check and view content lists that are as old as one year. EpicBeat also provides engagement stats and built-in sharing for each content asset so you can quickly obtain the most viral pieces to share on your platform.

Oktopost

Another platform with impressive ratings on independent review services, Oktopost is designed specifically for social media managers and marketers in the B2B sector. Apart from the content discovery formats, the user can connect to RSS feeds to track the most valuable sources of new content. It also houses an automation feature which helps streamline content sharing through scheduling posts on different social platforms and services.

Since Oktopost focuses primarily on business-to-business niches, it directly integrates website analytics into their platform to help marketers calculate the impact of their content. It also merges easily with existing CRMs and platforms for marketing automation such as HubSpot, Marketo, and SalesForce.

Feedly

This nifty tool helps marketers with the task of filtering text from blogs, feeds and online magazines according to the specified publications and topics. Feedly is handy if you’re searching for relevant third-party content to share or just want to read more from your niche on a regular basis.

Although Feedly is built around the RSS (Rich Site Summary) format, its functions go way beyond with suggestions, sharing, and over 200 application integrations. It strips down every piece of content to its basic constituents (i.e. text and media) and filters out advertisement noise which makes reading on Feedly easy and comfortable.

Sprout Social

This social media-focused tool can boast an almost perfect score from user reviews on FinancesOnline. As the name suggests, Sprout Social is a content curation and sharing tool for marketers that focus on social media channels. Thanks to its reporting features and analytics, the platform allows showing measurable results to stakeholders and proving the success of their social media campaigns.

Another strength of this tool is its customer-focused integrations. It routes direct messages from social channels to the dashboard, where authorized users can respond without the need to switch to different accounts. Sprout Social also has a built-in Monitoring feature which allows the user to follow mentions with a sales focus.

Social Animal

Another alternative worth considering is Social Animal, which is relatively cheaper than Buzzsumo. This tool contains most of the features that Buzzsumo possesses and some more: you can research for content ideas, compare top performing articles and analyze article titles. The tool also contains valuable insights like the optimal title length to use for a specific keyword, optimal content length and recommendations on when to publish your article.

With the respective search option, you can find top influencers and see articles shared by them. Plus, you don’t have to search for articles and influencers manually every day: Social Animal’s proactive personalized reporting features like Daily Digest Emails and the Mashboard always keep you in the know.

Ahrefs

This is the closest you can get to an ‘essential’ tool if you’re a serious SEO specialist or content marketer. Ahrefs covers the primary areas of SEO which includes keyword planning, content research domain analytics, and backlink profiles. Its strongest point is its in-depth backlink database and an impressive Site Explorer tool. It also houses alert emails which are very useful with timely and detailed results.

Apart from the obvious backlink building purposes, Ahrefs provides extremely useful tools for content discovery and social monitoring, the primary one being its Content Explorer. Unlike most of the platforms on this list, Ahrefs does not consolidate with social media channels to directly publish or share content, but it surely makes up for it in the analytics department.

Scoop.it

Scoop.it is a powerful and user-friendly tool for content creation. It functions by crawling millions of web pages on a daily basis and then organizing their content according to the most relevant topics. The tool makes it easy for the users to edit, filter and share relevant content.

Scoop.it is an interesting efficiency-boosting option for content marketers, thought-leaders, and other specialists who curate content for various purposes. It comes with a complete set of functionality which allows to produce and sustain brand awareness, as well as distribute and discover information across the web. As a cherry on top – it’s priced much lower than BuzzSumo as well.

Over to You!

For small and medium businesses, it can be a real challenge to find a robust content marketing solution that will not only meet your requirements but also be budget-friendly. The tools described above might help you obtain a decent alternative to the pricier market players like BuzzSumo.

Have you seen any of the mentioned platforms in action? Do you know of other tools that might make the list more complete? Let us know in the comments below!

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by Patrick Panuncillon
An experienced digital marketing professional, besides devoting his time to his business, Patrick also harnesses his skills in blogger outreach services, SEO, social media management, and property preservation. Patrick is also a writer illuminating topics related to his expertise. You can connect with Patrick on LinkedIn.

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