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18
May
2025

¿Cuál es el Mejor Creador de Sitios Web en 2025? Comparativa entre , y

☑︎ Esta guía fue actualizada por última vez en July 2025

Si estás montando un sitio web y quieres cero complicaciones — sin lidiar con hosting, sin caer en agujeros de conejo con plugins de WordPress, sin chats nocturnos con soporte técnico — llegaste al lugar indicado.

💡 Wix, Squarespace y Weebly son los constructores de sitios web todo-en-uno más populares en 2025. Pero cada uno tiene sus peculiaridades — y lo que funciona genial para un portafolio podría ser un desastre para una tienda online.

Entonces… ¿cuál deberías usar tú?

Empieza Aquí: Asistente para Elegir Creador ⚡

¿No estás con ánimos de leer más de 10.000 palabras y tablas de comparación? Usa nuestro asistente sencillo para obtener una recomendación basada en lo que realmente necesitas — sin publicidades ni frases vacías.

¿Aún tienes curiosidad? Sigue bajando para ver:

  • Una comparación cara a cara de funciones clave entre los mejores creadores
  • Pros y contras reales, basados en uso intensivo (no copypaste de marketing)
  • 🏆 Nuestro veredicto para distintos usos — el más fácil, el más barato, el mejor para tiendas online, fotógrafos, y más
  • Una mirada honesta a cómo se comparan con WordPress

Y sí, los hemos probado todos con cuentas reales — sin paja, solo lo que importa.

¿Por Qué Importa la Elección?

Así que has decidido crear un sitio web — y lo quieres en línea, como… para ayer.

En lugar de pelear con sistemas clásicos de gestión de contenido (hola WordPress 👋), estás haciendo bien en considerar un creador todo-en-uno. Estas herramientas agrupan todo — hosting, plantillas, e-commerce, soporte — en un solo paquete.

¿Suena perfecto?

Bueno… casi.

El detalle: aunque al principio todos los creadores *parecen* similares, las verdaderas diferencias aparecen cuando ya llevas horas en el proyecto. Es ahí donde cosas como límites de almacenamiento, restricciones de plantilla, precios de actualización y funciones bloqueadas te pueden arruinar el día.

Por eso hicimos esta guía — para ayudarte a elegir bien antes de haber invertido tu tiempo en el equivocado.

Hemos probado los principales creadores con cuentas reales, evaluado más de 20 criterios (como flexibilidad de diseño, herramientas SEO, capacidades de tienda y trampas de precios), y lo juntamos todo aquí.

Vamos allá.

Tabla Comparativa

La siguiente tabla incluye algunas de las funciones más importantes de los tres constructores de sitios web más populares:

(No hemos incluido cosas como “versión sin publicidad” o “posibilidad de usar tu propio dominio” porque ya son estándares del sector — todos los creadores serios lo ofrecen).

Constructor Wix Squarespace Weebly
Año de lanzamiento 2006 2004 2006
Versión gratuita sí no sí
Espacio de almacenamiento (gratis) 500 MB N/D 500 MB
Extensiones sí no sí
Copias de seguridad sí no sí
Capacidades:
Plantillas sí sí sí
Empezar desde cero sí no no
Analíticas sí sí sí
Herramientas SEO sí sí sí
e-Commerce sí sí sí
Multilingüe sí sí con app
Email sí sí sí
Plan más barato que incluye:
Dominio propio $17 $16 $15
Sitio sin anuncios $17 $16 $15
Tienda online $29 $23 $0

Al evaluar aspectos que no se pueden expresar con números o sí/no (como “calidad del editor SEO” o “variedad de plantillas”), intentamos ser lo más objetivos posible usando datos concretos donde fue apropiado. Aun así, deben tomarse como escalas comparativas internas — solo sirven para ver cómo se posicionan unas marcas frente a otras.

Ahora vamos a mirar más de cerca a cada uno de los constructores, por separado — y después compararemos los pares cara a cara para encontrar las mejores opciones según cada caso.

Wix: el Veterano que Sigue Dando Guerra

Wix es uno de los creadores de sitios web más antiguos y populares — y todavía sigue fuerte. Lanzado en 2006, hoy en día alimenta millones de sitios alrededor del mundo, desde portafolios personales hasta tiendas online completas.

¿Qué lo hace destacar?

🎨 Arrastrar, Soltar, ¡Listo!

Wix es famoso por su editor “lo que ves es lo que obtienes”. Arrastras elementos, colocas texto, cambias colores y tipografías, y boom — estás construyendo tu web en tiempo real sin tocar una sola línea de código.

¿Quieres empezar desde cero? Adelante. ¿Prefieres usar una plantilla y modificarla a tu gusto? También se puede. De hecho, Wix tiene más de 800 plantillas para casi cualquier nicho que te imagines.

Interfaz del constructor Wix

⚙️ Funciones que Crecen Contigo

Wix tiene un plan gratuito que no expira — perfecto para probar ideas o crear páginas personales. Pero si vas en serio, querrás pasarte a un plan de pago para desbloquear funciones clave como:

  • Conectar tu propio dominio
  • Eliminar los anuncios de Wix
  • Aumentar el almacenamiento y ancho de banda
  • Activar herramientas de tienda online

¿El punto ideal? El plan “Combo” de $10/mes — suficiente para usar tu dominio y quitar los anuncios. Si tu sitio crece, los planes “Unlimited” o “Business” te dan más espacio y funciones sin vaciar tu billetera.

🧠 Inteligencia Artificial: Wix ADI

Wix también ofrece un creador impulsado por IA llamado Wix ADI (Artificial Design Intelligence). Te hace algunas preguntas y luego genera un sitio web completo — contenido, colores, estructura y todo.

¿Es magia? No del todo. Pero sí es un buen ahorro de tiempo si no quieres tomar decisiones de diseño. Y luego puedes personalizarlo a fondo si lo deseas.

📦 El App Market de Wix

Otro punto fuerte: su App Market. Es como la tienda de plugins de Wix — cientos de complementos para SEO, reservas, chatbots, calendarios de eventos… lo que necesites. Algunos son gratis, otros de pago, y todos funcionan sin dramas con tu sitio.

Crear un sitio web gratis con Wix ›

Ventajas de Wix:
  • La mayor biblioteca de plantillas del sector
  • Dominio propio y plan sin anuncios a precio razonable
  • App Market potente para ampliar funcionalidades
  • Wix ADI facilita la creación para principiantes
  • Versión gratuita sin límite de tiempo
Puntos débiles:
  • No puedes cambiar de plantilla una vez empiezas a editar

Weebly: Simplicidad y Buen Precio

Weebly fue creado con una misión clara: hacer que crear un sitio web sea lo más fácil posible. Si quieres poner tu web online en minutos — y no quieres pensar demasiado en cuadrículas, plugins o precios ocultos — Weebly cumple.

De hecho, de los “tres grandes”, probablemente sea el más fácil de aprender.

🚀 Curva de Aprendizaje Casi Inexistente

Crear un sitio con Weebly se hace en pocos clics. La interfaz es limpia y directa: arrastras bloques de contenido donde los necesitas, editas texto e imágenes, y publicas. Eso es todo.

Bonus: a diferencia de Wix, puedes cambiar de plantilla cuando quieras si te cansas del diseño actual. Solo eso ya hace que Weebly sea más flexible a largo plazo.

🛒 E-Commerce que No Te Rompe el Bolsillo

Uno de los secretos mejor guardados de Weebly es su precio para tiendas online. Desde solo $8/mes puedes tener una tienda completa, con funciones como:

  • Checkout seguro
  • Gestión de inventario
  • Códigos de descuento
  • Recuperación de carritos abandonados

Eso es menos de la mitad de lo que cobran la mayoría de competidores — e incluye múltiples pasarelas de pago: PayPal, Stripe, Square, etc.

📢 Herramientas de Marketing Integradas

Weebly no solo te ayuda a lanzar tu sitio — también te ayuda a hacerlo crecer. Incluye un paquete de marketing digital que trae:

  • Editor para campañas de email
  • Segmentación de audiencia
  • Formularios de captura de leads
  • Integración con anuncios de Facebook

Sin necesidad de plugins adicionales — solo activa y empieza a promocionar.

Captura del constructor Weebly

💸 Precios Claros y Lógicos

Los precios de Weebly son agradables por su transparencia. El plan básico que elimina anuncios y permite usar dominio propio cuesta apenas $8/mes. Además, incluye $100 en crédito de Google Ads — nada mal si estás empezando.

Si buscas una forma rápida y asequible de poner tu presencia online (especialmente si es una tienda), Weebly debería estar en tu radar.

Crear un sitio web gratis con Weebly ›

Ventajas de Weebly:
  • Muy fácil de usar, incluso para principiantes
  • Precios competitivos, especialmente para e-commerce
  • Herramientas de marketing integradas
  • Permite cambiar de plantilla después de publicar
  • Plan gratuito sin límite de tiempo
Puntos débiles:
  • Opciones de personalización visual limitadas

Squarespace: Minimalismo al 100%

Si alguna vez has visto una web moderna y limpia y has pensado “yo quiero que la mía se vea así”, hay muchas probabilidades de que estuviera hecha con Squarespace.

Squarespace se ha ganado su fama gracias a sus plantillas de nivel diseñador y una interfaz tan fluida que bien podría pasar por app de meditación. Si para ti lo visual es clave — sigue leyendo.

Vista previa de diseño en Squarespace

🖼️ El Sueño del Diseñador (Aunque No Seas Uno)

Cada plantilla de Squarespace es pulida, visual y 100% optimizada para móvil. Si eres fotógrafo, artista o una marca con conciencia estética, es una apuesta segura. Solo cambia el contenido de muestra por el tuyo — y ya queda bien.

🛠️ Todo Lo Necesario, Nada de Más

A diferencia de Wix o Weebly, Squarespace no tiene tienda de apps. Lo que obtienes es un ecosistema cerrado — pero bien curado, e incluye:

  • Dominio y hosting gratuitos
  • Blog y herramientas de agenda integrados
  • Funciones básicas de e-commerce
  • Campañas de email integradas con Gmail

Lo bueno: todo funciona de maravilla. Lo malo: si necesitas una función que no viene incluida, estás fuera de suerte.

💳 Precios y Planes

Squarespace no ofrece plan gratuito — solo una prueba de 14 días. Los precios empiezan en $12/mes para el plan “Personal”. Para negocios o tiendas, lo más común es acabar en el plan de $18 o $26 según lo que necesites.

¿Vale la pena? Depende. Si el diseño es lo más importante para ti y no te molesta pagar un poco más, Squarespace ofrece una experiencia premium de principio a fin.

🛒 E-Commerce que Da Gusto Ver

Las herramientas de tienda online de Squarespace están bien integradas — pero no son baratas. El plan “Basic Commerce” cuesta $26/mes y el “Advanced” sube a $40/mes. Ambos incluyen:

  • Gestión de inventario y pedidos
  • Descuentos automáticos y tarjetas regalo
  • Recuperación de carritos abandonados
  • Checkout personalizado en tu propio dominio

No hay marketplace de extensiones, así que lo que ves es lo que hay. Por suerte, lo que hay es elegante y sólido.

Crear un sitio web con Squarespace ›

Ventajas de Squarespace:
  • Plantillas hermosas y minimalistas — ideal para creativos
  • Interfaz fluida con herramientas integradas potentes
  • Editor visual avanzado para ajustes de estilo
Puntos débiles:
  • No hay plan gratuito — solo prueba de 14 días
  • No tiene tienda de apps ni plugins externos
  • Opciones de idioma limitadas
  • Altas comisiones por transacción, a menos que uses el plan Advanced Commerce

Enfrentamientos Directos

Entonces, ¿cuál es el mejor para ti? Como ya vimos, los tres tienen un montón de funciones, muchas de las cuales se solapan — así que la decisión no es tan obvia.

Y considerando que migrar entre estas plataformas es casi imposible, elegir bien desde el principio se vuelve aún más importante.

Aquí tienes un resumen rápido de cómo se comparan por pares — basado en pruebas reales, no en marketing.

Wix vs Weebly

  • Facilidad de uso: Gana Weebly — es más rápido de aprender y mejor para principiantes. Wix ofrece más libertad, pero también más curva de aprendizaje.
  • Flexibilidad de diseño: Wix brilla con cientos de plantillas y libertad total de arrastrar y soltar (puedes empezar desde cero si quieres). Weebly es más simple, pero también más limitado.
  • Tiendas online: Ambos son sólidos, pero Weebly es mucho más barato — y acepta más formas de pago desde el inicio.
  • Marketing: Weebly tiene email marketing y gestión de leads integrados. Wix necesita apps externas.
  • Precio: Weebly es más económico en todos los niveles, especialmente para tiendas online.

Veredicto: Empate 🤷 Ve con Weebly si buscas simplicidad y ahorro, o con Wix si prefieres control total y resultados visuales más pulidos.

Weebly vs Squarespace

  • Diseño y experiencia: Squarespace es claramente más elegante, tanto en plantillas como en la experiencia de edición.
  • Flexibilidad: Weebly permite cambiar de plantilla en cualquier momento — Squarespace no. Además, Weebly se integra con más servicios.
  • Marketing y funciones: Weebly incluye email marketing y herramientas para anuncios en Facebook. Squarespace se centra más en lo visual que en el crecimiento.
  • Precio: Weebly tiene plan gratuito y e-commerce más barato. Squarespace se encarece rápido — sobre todo si tienes tienda.

Veredicto: Weebly, a menos que lo visual sea tu prioridad absoluta.

Wix vs Squarespace

  • Plantillas: Las de Squarespace son preciosas y muy cuidadas. Pero Wix ofrece el doble de opciones y completa libertad de diseño.
  • Funciones: Wix tiene App Market para ampliar el sitio. Squarespace es cerrado — fluido, pero limitado.
  • Copias de seguridad: Wix te permite restaurar versiones anteriores de tu web. Squarespace no (y sí, eso ha causado más de una lágrima).
  • Precio: Wix es más barato en todos los planes equivalentes — y su plan gratuito no tiene límite de tiempo.

Veredicto: Wix por su flexibilidad, funciones y precio. Squarespace si quieres un sitio que parezca sacado de una revista de diseño sin tener que tocar nada.

¿Y WordPress Qué?

Quizás te estás preguntando — ¿por qué no usar simplemente WordPress?

Buena pregunta. WordPress alimenta más del 40% de internet, y técnicamente puedes construir *cualquier* tipo de sitio con él. Pero hay un detalle importante: no es un constructor de sitios web. Al menos, no de fábrica.

🏗️ WordPress es Potente… Pero No es Plug-and-Play

WordPress es software gratuito y de código abierto — lo que significa que tú te encargas del hosting, el dominio, el tema, los plugins y las actualizaciones. Sí, tienes control total. Pero ese control viene con cierta complejidad.

Los constructores como Wix, Weebly y Squarespace ofrecen todo en un mismo paquete: hosting, plantillas, soporte, incluso email y marketing. Con WordPress, tú eres el diseñador, el técnico y el soporte. Genial si eres desarrollador — menos ideal si solo quieres tener tu web online rápido.

🎨 Temas vs Plantillas

WordPress tiene decenas de miles de temas (gratuitos y de pago), lo que le da más flexibilidad de diseño que cualquier otra plataforma. Pero también es un poco el Salvaje Oeste: la calidad varía mucho y muchos temas premium cuestan entre $30 y $80. Algunos incluso requieren plugins extra para parecerse a la demo.

En cambio, Squarespace y Wix ofrecen menos plantillas — pero están curadas, son consistentes y lucen bien desde el principio.

🔌 ¿Necesitas Funciones? A Instalar Plugins

¿Herramientas SEO? ¿Análisis? ¿Tienda online? ¿Reservas? Todo eso lo consigues instalando plugins.

No es que sea malo — pero sí implica más pasos, más actualizaciones, más cosas que se pueden romper. Constructores como Wix ya traen muchas funciones listas para usar (o se integran fácilmente desde su tienda de apps).

💸 ¿Y los Costes?

WordPress es gratis técnicamente, pero esto es lo que normalmente vas a necesitar:

  • Hosting: $3–10/mes (por ejemplo, Bluehost)
  • Tema: pago único de $40–$80 o más
  • Plugins: muchos son gratuitos, pero las funciones pro suelen requerir pagos anuales

Compáralo con un plan de Wix o Weebly de $10/mes que ya incluye hosting, plantillas, SEO, copias de seguridad y soporte — sin sorpresas.

🆘 Soporte: Tú Contra el Mundo

WordPress no tiene soporte oficial — solo foros comunitarios. Eso está bien para usuarios avanzados, pero no tanto si te atascas y necesitas ayuda urgente. Los constructores ofrecen chat en vivo y equipos de soporte dedicados (¡para eso les pagas!).

✅ ¿Cuándo Tiene Sentido WordPress?

  • Cuando necesitas control absoluto sobre el diseño, estructura o backend del sitio
  • Si estás montando algo muy a medida, como una membresía o un portal multilingüe complejo
  • Si te gusta trastear con tecnología o trabajas con un desarrollador

¿En cualquier otro caso? Si solo quieres un sitio bonito y funcional sin dolores de cabeza, probablemente un constructor web sea la mejor opción.

En todo caso, puedes echarle un ojo a nuestra guía básica de WordPress si decides ir por ese camino.

¿Cuál Deberías Elegir Tú?

Los tres grandes — Wix, Weebly y Squarespace — pueden ayudarte a crear un sitio web bonito y funcional. Pero cada uno tiene sus puntos fuertes (y compromisos) según lo que realmente necesites.

Para hacerlo fácil, aquí va nuestro veredicto según los casos más comunes:

🥇 Mejor Creador de Sitios Web Gratuito

Ganador: Weebly

Tanto Wix como Weebly ofrecen planes gratis, pero Weebly incluye extras útiles como estadísticas de visitantes y marketing por email. Además, no impone límites de ancho de banda — cosa que Wix sí hace en su versión gratuita.

Squarespace ni siquiera tiene plan gratuito, solo una prueba de 14 días. Así que en esta categoría, no compite.

🧩 El Más Fácil de Usar

Ganador: Wix

Todos los constructores son relativamente amigables, pero el editor visual de Wix te da libertad total para arrastrar y soltar, con una curva de aprendizaje muy suave. Las plantillas lucen bien desde el principio. Mención especial para Weebly por su sencillez, pero Wix lo lleva un paso más allá.

📸 El Mejor para Fotógrafos y Creativos

Ganador: Wix

Squarespace gana puntos por estilo, pero Wix gana por flexibilidad — tiene más de 40 formatos de galería, plantillas enfocadas en fotografía, e incluye reservas y tienda integradas. Si necesitas galerías personalizadas o diseños a medida, te encantará el control que ofrece.

🍽️ El Mejor para Restaurantes

Ganador: Wix

Wix ofrece plantillas específicas para restaurantes y una serie de extensiones dedicadas — desde menús y reservas hasta pedidos online. Squarespace también incluye algunas de estas funciones, pero son más genéricas y menos personalizables.

🛒 El Mejor para Tiendas Online Pequeñas

Ganador: Weebly

Si quieres vender productos sin pagar de más, Weebly es difícil de superar. Tiene todo lo necesario para operar una tienda — productos, inventario, checkout, cupones — desde solo $8/mes.

🎨 Mejores Plantillas de Diseño

Ganador: Squarespace

Aquí sí: corona para Squarespace. Sus plantillas son hermosas, limpias y coherentes. Si tu prioridad #1 es tener un sitio que parezca hecho por un diseñador profesional — y no te importa tener menos opciones — Squarespace es una apuesta segura.

¿Todavía no lo tienes claro? También puedes probar nuestro asistente para elegir creador web al principio de esta guía — te da una recomendación personalizada en menos de un minuto.

¡Queremos Saber Tu Opinión!

¿Has usado alguno de los creadores de sitios que mencionamos y quieres compartir tu experiencia?
¿Aún no sabes cuál elegir?
¿Tienes sugerencias para mejorar esta comparativa?

No dudes en dejarnos un comentario en la sección de abajo — ¡compartamos conocimiento y ayudémonos entre todos a tomar decisiones más inteligentes!

Divulgación de afiliados: algunos enlaces en esta guía son enlaces de afiliado, lo que significa que podríamos ganar una pequeña comisión si decides hacer una compra — sin coste adicional para ti. Solo recomendamos productos que hemos probado y en los que realmente confiamos. ¡Gracias por apoyar contenido independiente como este!

20
Jan
2021

Paperform Review: Should You Choose This Form Builder in 2025?

Pretty much anytime you need to collect information from your visitors, you’ll need an online form – whether you need to convert leads into customers, or gather RSVPs for an event.

There’s one tool that goes a step further.

Paperform transcends the traditional form builder by letting you create more than a form, more than a landing page – we call it a “landing form”. Think sleek-looking, customizable user data input pages that can analyze form data to increase conversions!

In this detailed review, we will cover the ins and outs of Paperform and discuss the following questions:

  • 🦄What is unique about Paperform?
  • 📊How does it perform compared to alternatives?
  • 💰Which pricing options are available?
  • 👤Who should use Paperform and why?

Before we delve into the details of Paperform, let’s get a quick overview of the product:

What Is Paperform?

Paperform is all about allowing anyone to easily create online forms without any technical knowledge. Thanks to Paperform’s intuitive and visual editor, it makes creating forms as easy as writing an online doc.

Try Paperform for free ›

No matter the need, Paperform’s 300+ templates are versatile and dynamic enough to be used when you find yourself needing an all inclusive tool for the following situations:

  • Feedback and evaluation forms – gather feedback and aggregate the results with a range of integrations. Choose over 20 question types to maximise responses and use the Theme menu to change images, colours, and other UI elements to brand your form.
  • Bookings and appointment forms – use the special appointments question type to accept bookings and appointments and connect your calendar so there are no scheduling conflicts. Defaults like timezone are set for you, or you can use the Configure menu to customize the length of a booking, or, have it calculated automatically based upon respondents’ answers.
  • Lead generation forms – convert website visitors by keeping your leads focused and engaged from start to submission through creating a painless, aesthetic form. You can analyse views, completion rates and find out where your customer dropped off so you can learn from customer behaviour to improve your form and increase your conversions.
  • Safely accept payments – both one-off and recurring subscriptions in multiple currencies through over 1000+ integrations (!) including Stripe, PayPal and Square.
  • Collect data – seamlessly gather all types of data like images, text, files, phone numbers, and signatures. Then, export the data in PDF, CSV, or Word formats to easily manage — forget about the hassles of an excel sheet or legacy database.
  • Generate invoices and quotes – your forms are able to produce automatic purchase documents based on customers’ actions – which means you can email receipts and custom PDFs to your customers without lifting a finger.

How does Paperform deliver on these use cases? Let’s see if there’s anything that makes Paperform stand out from other form builders:

Paperform Features

Paperform makes it easy to create and personalize your online forms and and landing pages. Like most other similar tools, the Paperform builder doesn’t require you to know even the slightest bit of coding to use any of its features.

Conditional logic: forget about rigid forms that have customers exiting out of frustration before they can even submit it. No customer appreciates that, and you’ll definitely score some brownie points by making form-filling a breeze. Paperform’s conditional logic helps you do just that.

This form feature enables your forms to be dynamic and interactive, showing and hiding fields according to respondents’ answers. This means you can create a personalized conversation for a more engaging experience (and hence more form completions).

Paperform: conditional logic

If you want to customize your forms further to really wow your customer, you can opt to have your form pre-fill answers, automatically inserting information from the previous answers.

Third-party integrations: Paperform supports over 1000 of them, allowing you to automate workflows and reduce costs and bottlenecks.

The beauty of this feature is that you can integrate your apps directly so that you can improve the functionality of your forms and increase your productivity. Paperform integrations allow you to collect signatures, store and analyze volumes of data and generally simplify your workflows.

Advanced form analytics allows you to take one look and really gauge the behavior of not just your customers, but all the prospects who have viewed your forms.

You don’t have to churn your own butter, so why manually analyze data sets? Leave this to Paperform Analytics. The dashboard lets you view critical information like completion rates, drop-off questions and forms views at a click of a button.

Paperform analytics

Being able to view form submissions, sales figures and incomplete submissions allows you to better understand your customers and see exactly what question they were up to when they exited the form, meaning you can improve your design, questions or functionality exactly where it’s needed to improve response rates and increase conversions.

Export all this data to the destination of your choice. You can then manage it from Google Sheet, your favourite CRM software, or any one of the 25 analytics apps you can integrate on Paperform.

Calculations can be incorporated into your website, landing pages and forms in a matter of minutes to combine, transform and manipulate answers live on your forms. From simple sub-scores to complex displays of logic, “Calculations” is a special form field in Paperform that you can wield to do a range of things.

Complex price calculations are made easy, automatically calculating and updating costs and quotes in real time based on varying factors.

A form, for example, can use a calculation field to determine the price of a rental period. After choosing room size and length of stay, the calculation updates live on the form.

Document-style builder allows you to create a form with Papeform in much the same way as you would create a Microsoft Word document. Simply type free-text directly where you want it on the page. You can easily and intuitively add questions with logic and add payment/donation fields, or even use HTML/CSS if you’d like:

Paperform doc-style editor

Unlike most other form toolkits, Paperform makes the process of creating a form almost like writing a story. All you have to do is type anywhere onto the page and insert fields – quick and easy, once you get used to the idea.

Speaking of the form builder:

Form Builder, Templates, and Design

To start using the Paperform builder, you can sign up for a free 14 day trial. Simply enter a few details, and you can get creating interactive forms:

Sign up for a 14-day Paperform trial ›

The Paperform dashboard is where users can select create form and choose to either start from a blank canvas or one of the hundreds ready-made templates.

Paperform: start

The available design options range from a restaurant order form template to “What Kind Of Dragon Are You” quiz template… in other words – there will be a format for whatever you need.

After you’ve selected a template, you can customize it as little or as much as you like. Just as you would with a Word document, simply highlight the text you’ve entered to style your text in different headings and fonts.

Once you’ve selected a line of writing, you can insert different kinds of content using the panel that appears alongside it on the left:

Paperform: editor

While most other form builders feature a drag and drop interface, Paperform’s free form editor lets you type your questions wherever you want, just as you would on a Word document. You can click anywhere, type anywhere and easily add pictures, videos, products and more.

You can choose to insert images, embed videos and use breaks to divide the form into different sections of content.

Paperform have made adding questions super simple: select the line and choose the ‘add questions’ option.

From there, you can use any one of the 23 question types including multiple choice, email, and drop-downs. If you then head to the dashboard, you can configure the questions as well as duplicate, move, and delete them.

***

You can also personalize your landing pages or forms in terms of visual style, using an interface that looks eerily familiar to anyone who’s ever used WordPress or a similar CMS:

Paperform styling

The ‘Theme’ menu is where you can pick the overall theme of your form or page, play with colours, and change the fonts, logos and buttons.

Paperform also has a feature allowing you to import themes which is a huge score if you want to create multiple forms with identical design and saves you from needlessly re-creating your favorite form.

Sounds great for far! Where can all this form goodness be used? The answer is: almost everywhere 🚀

Paperform Use Cases

Regardless of your field of activity, if you need to collect information from site visitors, Paperform has got your back:

Running a small business is hard work and you often have a finger in every pie. Paperform has made it super simple for anyone to kickstart their business online by creating forms and landing pages in a matter of minutes without having any technical skills.

Collecting information from your customers is a breeze through the generous selection of question types such as e-signature, eCommerce products and email. The forms are easily customizable to match your branding.

Convert more real estate leads by creating aesthetic, user-friendly forms that also have the ability to automatically send invoices and follow up emails, automating your workflow so you can spend more time doing the important things — selling houses.

Accepting payments and subscriptions is just as easy — Paperform integrates with popular payment services like Stripe, PayPal, and Square. After a purchase is made, a custom PDF receipt can then be automatically sent to your customer. Customers can select multiple products, and pricing can be calculated automatically based on certain criteria, helping to manage your inventory — so you don’t have to.

Organising events requires a lot of multitasking. With end-to-end automation available to manage registrations, vendors, ticketing and reporting, event management is made simple. Conditional logic allows a smooth registration process so you can collect important information all in the one place.

Don’t forget to check in on the success of your forms using the analytics dashboard 📈 Measure views, completion rates and see where your respondent dropped off answering their question.

Oh, and don’t worry, your forms look great on any device (well, maybe apart from a smart watch)

Marketing automation, i.e. any activity that deals with collecting leads and converting them into sales on a massive scale is another important field of application for Paperform.

Simple fact: easy to use, appealing forms and landing pages convert better. With Paperform, you can leverage the analytics dashboard to monitor performance and gain deeper insights into your customers’ behaviour. Create a seamless customer experience, tailored to the individual user to boost your conversion rate through using conditional logic.

Built-in email automation means you can easily set up automatic responses to be sent to everyone who interacts with your forms and landing pages. With over 25 messaging and email app integrations available, you can schedule your emails and SMS’ in advance — you’ll never have to manually send an email again.

As a cherry on top, a huge time-saving benefit is the ability to easily transfer form data and leads to any one of the 130+ CRM tools, including Hubspot and Marketo – no repeated manual work required.

Pricing: Should You Get Paperform?

As we mentioned earlier, Paperform is free for the first two weeks; after that, you can choose between one of the three available subscription plans:

The Essentials plan starts at $15 per month ($12.5 with early billing) and is ideal for businesses which want to create simple forms and don’t expect too many users or submissions.

If you use online forms on a regular basis and want the maximum benefit of all available features, the Pro and Agency plans allow you to take your form making to the next level with the ability to add fields such as calculations and scoring.

Paperform pricing

If you belong to a registered NPO or charity, you can apply to receive special discounted Paperform subscription prices. “Pay what you want” is offered on the Pro tier and the Agency tier is discounted at 50%.

Regardless of your needs, it is recommended to give Paperform a spin before committing to a subscription; the 14-day trial is definitely a good idea:

Try Paperform for free ›

In any case, now you have more information to decide whether Paperform is right for you. If you’re after a hassle-free, user-friendly form builder with serious extension and intergration options, this might be the one.

07
Aug
2017

Which is the Best Site Builder in 2025? Comparing vs vs

☑︎ This guide was last updated in July 2025

If you’re building a website and want zero hassle — no fiddling with hosting, no WordPress plugin rabbit holes, no late-night support chats — you’re in the right place.

💡 Wix, Squarespace, and Weebly are the most popular all-in-one site builders in 2025. But they each have their quirks — and what works great for a portfolio might be a nightmare for an online store.

So… which one should you use?

Start Here: Website Builder Choice Wizard ⚡

Not in the mood for 10,000+ words of comparison tables? Use our simple wizard to get a tailored recommendation based on your actual needs — not ads or buzzwords.

Still curious? Keep scrolling for:

  • A side-by-side feature comparison of the top builders
  • Real pros & cons based on hands-on use (not marketing copy)
  • 🏆 Our verdicts for different use cases — easiest, cheapest, best for ecommerce, best for photographers, and more
  • An honest look at how these platforms stack up against WordPress

And yes, we’ve tested all of them using real accounts — so no fluff, just the good stuff.

Why Does the Choice Matter?

So you’ve decided to build a website — and you want it live, like, yesterday.

Instead of wrestling with traditional content management systems (hi WordPress 👋), you’re smartly leaning toward an all-in-one website builder. These tools bundle everything — hosting, design templates, e-commerce, support — into a single tidy package.

Sounds perfect, right?

Well… almost.

Here’s the catch: while most builders *look* similar at first glance, their real differences only show up once you’re deep into the project. That’s when things like storage limits, theme restrictions, upgrade pricing, and feature lock-ins start to bite.

That’s why we put this guide together — to help you pick the best tool before you’ve sunk hours into the wrong one.

We’ve tested the top site builders using real accounts, evaluated them across 20+ criteria (like design flexibility, SEO tools, e-commerce readiness, and pricing traps), and pulled everything together in one place.

Let’s dive in!

Comparison Table

The table below contains certain important features of each of the three most popular website building services;

We intentionally did not include such items as “presence of an ad-free version” or “possibility to add your own domain name” because those have been industry standards for quite a while now and are naturally offered by all major site builder brands.

Website Builder Wix Squarespace Weebly
Year founded 2006 2004 2006
Free version yes no yes
Storage space (free) 500 MB N/A 500 MB
Extensions yes no yes
Backups yes no yes
Capabilities:
templates yes yes yes
start from scratch yes no no
analytics yes yes yes
SEO tools yes yes yes
e-commerce yes yes yes
multilingual yes yes via an app
email yes yes yes
Cheapest plan with:
adding own domains $17 $16 $15
ad-free website $17 $16 $15
online shop $29 $23 $0

While evaluating the dimensions which cannot be directly expressed as numbers or yes/no answers, such as “SEO toolbox” or “choice of templates”, we’ve aimed at being as objective as possible and using hard data where appropriate; still, those measures should be viewed on a relative scale used only to simplify comparison between the brands.

Now let’s dive deeper and look at each of the website builders separately; after that we will compare each pair one on one to finally reveal the most worthy solutions.

Wix: the Veteran That Still Got It

Wix is one of the oldest and most popular website builders out there — and it’s still going strong. Launched in 2006, it now powers millions of websites around the globe, from portfolios and blogs to full-blown online stores.

What makes it tick?

🎨 Drag, Drop, Done

Wix is famous for its “what you see is what you get” editor. You drag things around, drop text, tweak fonts and colors, and boom — you’re building a site in real time without touching code.

Want to start from scratch? Go ahead. Prefer to use a pre-made design and just tweak it? That works too. In fact, Wix has over 800 templates across every niche you can imagine.

Wix builder interface

⚙️ Features That Scale With You

Wix has a free plan that never expires — great for testing ideas or building personal pages. But once you’re serious, you’ll want to upgrade to a paid plan to unlock core features like:

  • Connecting your own domain name
  • Removing Wix ads
  • Adding more storage and bandwidth
  • Enabling e-commerce tools

The sweet spot? The “Combo” plan at $10/month — enough to connect your domain and remove ads. If your site grows, the “Unlimited” or “Business” tiers add more space and sales tools without breaking the bank.

🧠 Smart Stuff: Wix ADI

Wix also offers an AI-powered builder called Wix ADI (Artificial Design Intelligence). It asks you a few questions, then builds a website for you — content, layout, colors and all.

Is it magic? Not quite. But it’s a time-saver for people who don’t want to deal with design decisions. You can still fully customize everything later.

📦 Wix App Market

Another strength: the App Market. Think of it as Wix’s version of a plugin store — hundreds of add-ons for SEO, booking, chatbots, event calendars, you name it. Some are free, some are paid, and all are designed to work smoothly with your site.

Create a free website with Wix ›

Advantages of Wix:
  • Largest library of templates in the industry
  • Custom domain and no-ads plan is affordable
  • Powerful App Market for expanding functionality
  • Wix ADI for beginner-friendly setup
  • Free version has no expiration
Weaker sides:
  • You can’t switch templates after you start editing

Weebly: Simplicity and Value

Weebly was built with one goal in mind: making websites dead-simple to create. If you want a site up fast — and don’t want to think too hard about layout grids, plugins, or pricing tiers — Weebly delivers.

In fact, of the “big three” builders, it’s arguably the easiest to learn.

🚀 Minimal Learning Curve

Creating a site with Weebly takes just a few clicks. The interface is clean and straightforward — drag content blocks where you want them, customize text and images, publish. That’s it.

Bonus: unlike Wix, you can change your theme later if you want a new look. That alone makes Weebly more flexible in the long run.

🛒 E-Commerce That Won’t Break the Bank

One of Weebly’s hidden strengths is its e-commerce pricing. Starting at just $8/month, you get a full-featured online store — complete with:

  • Secure checkout
  • Inventory tracking
  • Coupon codes
  • Abandoned cart retargeting

That’s less than half the cost of most competitors, and it includes support for multiple payment gateways: PayPal, Stripe, Square, and more.

📢 Built-in Marketing Tools

Weebly doesn’t just help you launch a site — it helps you grow it. Their integrated marketing suite includes:

  • Email campaign builder
  • Audience segmentation
  • Lead capture forms
  • Facebook ad integration

No extra plugins needed — just switch it on and start promoting.

Weebly builder screenshot

💸 Pricing That Makes Sense

Weebly’s pricing is refreshingly transparent. The entry-level plan that removes ads and lets you use your own domain costs just $8/month. That also includes $100 in Google Ads credit — not a bad deal if you’re just getting started.

If you’re looking for a quick, affordable way to launch an online presence (especially an online store), Weebly should be high on your list.

Create a free website with Weebly ›

Advantages of Weebly:
  • Very easy to use, even for beginners
  • Competitive pricing, especially for e-commerce
  • Integrated marketing tools included
  • Ability to change templates after launch
  • Free plan with no time limit
Weaker sides:
  • Design customization options are limited

Squarespace: Minimalist to the Core

If you’ve ever admired a clean, modern-looking website and thought “I want mine to look like that,” there’s a decent chance it was built on Squarespace.

Squarespace has built its reputation on designer-grade templates and an interface so smooth it could probably double as a meditation app. If aesthetic matters most to you — read on.

Squarespace design preview

🖼️ A Designer’s Dream (Even If You’re Not One)

Every Squarespace template is polished, image-focused, and mobile-optimized by default. If you’re a photographer, artist, or brand-conscious business, it’s an easy win. Just swap the demo content for yours and it’ll still look good.

🛠️ Everything You Need, Nothing You Don’t

Unlike Wix or Weebly, Squarespace has no app marketplace. What you get is a closed ecosystem — but it’s tightly curated and includes:

  • Free domain and hosting
  • Built-in blogging and scheduling tools
  • Basic e-commerce features
  • Email campaigns powered by Gmail integration

The upside: everything just works. The downside? If you want to add a specific feature that’s not in the box, you’re out of luck.

💳 Pricing & Plans

Squarespace has no free plan — only a 14-day trial — and pricing starts at $12/month for the “Personal” plan. For businesses or online stores, you’ll likely end up with the $18 or $26 plan depending on your needs.

Is it worth it? That depends. If design is your top priority and you don’t mind the higher price tag, Squarespace delivers a premium-feeling experience all around.

🛒 E-Commerce That Looks Good

Squarespace’s online store tools are beautifully integrated — but not cheap. The “Basic Commerce” plan costs $26/month, while the “Advanced” one is $40/month. These come with:

  • Inventory and order management
  • Automatic discounts and gift cards
  • Abandoned cart recovery
  • Custom checkout on your own domain

There’s no marketplace for extensions, so what you see is what you get. Thankfully, what you get is sleek and stable.

Create a website with Squarespace ›

Advantages of Squarespace:
  • Beautiful, minimalist templates — ideal for creatives
  • Smooth interface with powerful built-in tools
  • Advanced style editor for visual tweaks
Weaker sides:
  • No free plan — trial only lasts 14 days
  • No extension marketplace or plugins
  • Limited choice of languages
  • Higher transaction fees unless on Advanced Commerce plan

Head-to-Head Matchups

So which one is the best for you? As we’ve seen, they all have tons of features, and these largely overlap – so it’s not an easy choice.

The fact that migrating between these platforms is almost impossible means making the right choice is even more important.

Here’s a quick breakdown of how each pair stacks up — based on real use, not marketing fluff.

Wix vs Weebly

  • Ease of use: Weebly wins — it’s faster to learn and better for beginners. Wix offers more flexibility but comes with a steeper learning curve.
  • Design flexibility: Wix shines with hundreds of templates and full drag-and-drop freedom (you can even start from a blank canvas). Weebly is simpler, but more limited.
  • E-commerce: Both are solid, but Weebly is significantly cheaper — and includes more payment options by default.
  • Marketing tools: Weebly has built-in email campaigns and lead management. Wix needs third-party apps.
  • Pricing: Weebly is more affordable at every tier, especially for online stores.

Verdict: Tie 🤷 Go with Weebly for simplicity and savings, or Wix if you want maximum control and visual polish.

Weebly vs Squarespace

  • Design and UX: Squarespace is hands-down more elegant, both in terms of templates and editing experience.
  • Flexibility: Weebly lets you switch themes anytime — Squarespace doesn’t. Weebly also supports a wider range of integrations.
  • Marketing & features: Weebly includes email marketing and Facebook ad tools out of the box. Squarespace is more focused on aesthetics than growth tools.
  • Pricing: Weebly offers a free plan and cheaper e-commerce. Squarespace gets expensive fast — especially for stores.

Verdict: Weebly, unless design is your absolute top priority.

Wix vs Squarespace

  • Templates: Squarespace’s designs are gorgeous and tightly curated. But Wix offers 2x more templates and full drag-and-drop freedom.
  • Functionality: Wix has an App Market for expanding features. Squarespace has a closed ecosystem — smooth, but limited.
  • Backups: Wix lets you restore earlier versions of your site. Squarespace doesn’t (and yes, this has caused actual tears for some users).
  • Pricing: Wix is cheaper at every comparable tier — and the free plan has no expiration.

Verdict: Wix for flexibility, features, and pricing. Squarespace if you want a site that looks like it came out of a design magazine with zero tweaking.

What About WordPress?

You might be wondering — why not just use WordPress?

It’s a fair question. WordPress powers over 40% of the internet, and technically, you can build *any* kind of website with it. But here’s the thing: it’s not a website builder. At least, not out of the box.

🏗️ WordPress Is Powerful… But Not Plug-and-Play

WordPress is free, open-source software — which means you’ll need to sort out your own hosting, domain, theme, plugins, and updates. Yes, it gives you full control. But that control comes with complexity.

Website builders like Wix, Weebly, and Squarespace offer everything under one roof: hosting, design tools, support, even email and marketing. With WordPress, you’re the builder, the handyman, and the tech support. Cool for developers — less so if you’re just trying to get a website online quickly.

🎨 Themes vs Templates

WordPress has tens of thousands of themes (free and paid), which gives you more design flexibility than any other platform. But it’s also a bit of a Wild West: quality varies, and most premium themes cost $30–$80. Many require extra plugins to look like the demo.

By contrast, Squarespace and Wix offer fewer templates — but they’re curated, supported, and look polished straight out of the gate.

🔌 Features = Plugins

Need SEO tools? Analytics? E-commerce? Booking system? You’ll be adding plugins. Lots of them.

That’s fine if you like tweaking things — but also means more setup, more updates, more things to break. Builders like Wix bundle most features right into the core platform (or offer them through a tightly integrated app store).

💸 Cost Breakdown

WordPress is technically free, but here’s what a basic setup often includes:

  • Hosting: $3–10/month (e.g. Bluehost)
  • Theme: one-time $40–$80 or more
  • Plugins: free for basics, but many advanced features require yearly fees

Compare that to a $10/month Wix or Weebly plan that gives you hosting, templates, SEO tools, backups, and support — no surprises.

🆘 Support: DIY or Bust

WordPress has no official support — just community forums. That’s great for power users, not ideal if you’re stuck and need quick help. Site builders offer live chat and dedicated support teams (you’re paying for it, after all).

✅ When WordPress Makes Sense

  • You need absolute control over your site’s design, structure, or backend
  • You’re building something custom, like a membership site or multi-language portal
  • You enjoy tinkering with tech or working with a developer

Otherwise? If you just want a beautiful, functional site without headaches, you’re better off with a website builder.

In any case, check out our WordPress basics guide for a pain-free start to your WP journey, should you choose that path.

Let’s move on to our final verdicts for each type of user 👇

Which One Should You Choose?

All three major builders — Wix, Weebly, and Squarespace — can help you create a great-looking, functional website. But each one has clear strengths (and trade-offs) depending on what you actually need.

To make it easier, here’s our quick verdict for common use cases:

🥇 Best Free Website Builder

Winner: Weebly

Both Wix and Weebly offer free plans, but Weebly includes useful extras like visitor stats and email marketing. Plus, no bandwidth limits — which Wix imposes on its free tier.

Squarespace doesn’t even offer a free version, just a 14-day trial. So it’s not in the running here.

🧩 Easiest Website Builder

Winner: Wix

All builders are relatively beginner-friendly, but Wix’s visual editor gives you full drag-and-drop freedom with a shallow learning curve. Templates look great and are easy to tweak. Honorable mention to Weebly for simplicity, but Wix takes it further.

📸 Best for Photographers & Creatives

Winner: Wix

Squarespace may win style points, but Wix wins on flexibility — 40+ gallery formats, photo-focused templates, and booking + store features all built in. And if you need custom layouts or client galleries, you’ll appreciate the control.

🍽️ Best for Restaurants

Winner: Wix

Wix offers restaurant-specific templates and a suite of dedicated extensions — from menus and reservations to online ordering. Squarespace includes some of these features too, but they’re more generic and less customizable.

🛒 Best for Small Online Stores

Winner: Weebly

If you want to sell products without overpaying, Weebly is hard to beat. It has everything you need to run a shop — product pages, inventory, checkout, coupons — starting at just $8/month.

🎨 Best Design Templates

Winner: Squarespace

Let’s give Squarespace its crown here. Its templates are beautiful, clean, and consistent. If your #1 goal is a site that looks like it was built by a professional designer — and you don’t mind fewer options — Squarespace is a solid pick.

Need help deciding? You can also try our Website Builder Wizard at the top of this guide — it gives you a personalized recommendation in under a minute.

Share Your Thoughts!

Got hands-on experience with any of the mentioned website builders that you’d like to share? Still have doubts about which one to choose? Want to recommend additions and improvements to this analysis?

Don’t hesitate to drop us a line in the comments section below!

Affiliate disclosure: some links in this guide are affiliate links, which means we may earn a small commission if you choose to make a purchase — at no extra cost to you. We only recommend products we’ve tested and genuinely believe in. Thanks for supporting independent content like this!