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Learn why having a proper SSL certificate (the one that gives your address bar that green hue) is important to your website's conversions and search engine rankings - and how to install one yourself.

Don't know where to start with search engine optimization? Learn how to find high-performing keywords that your website can rank for, as well as how to track and analyze your SEO campaign results.

How do you build qualitative links? What are the signs of a good or bad backlink? How not to get penalized for link building? Find out in our in-depth guide.

Want better Google rankings? First, you need to know how search engines think — and what makes them love (or ignore) your website.

While Google probably doesn’t directly use specific parameters of your website in its ranking algorithms, all of them affect visitor satisfaction, which, in turn, is in fact one of the most important metrics.