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Learn why having a proper SSL certificate (the one that gives your address bar that green hue) is important to your website's conversions and search engine rankings - and how to install one yourself.

Don't know where to start with search engine optimization? Learn how to find high-performing keywords that your website can rank for, as well as how to track and analyze your SEO campaign results.

How do you build qualitative links? What are the signs of a good or bad backlink? How not to get penalized for link building? Find out in our in-depth guide.

In order to get better positions in search results, one must first understand how search works and what Google and others look for in a web page

While Google probably doesn’t directly use specific parameters of your website in its ranking algorithms, all of them affect visitor satisfaction, which, in turn, is in fact one of the most important metrics.