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08 Jun 2018 in Online Marketingguest post

Using A/B Testing to Maximize Returns on Your Online Investments

As tempting as it is to design a website based on your personal preference or creative inspiration, it is vital that you also consider data. The setup you choose for the website design can determine if the company you are designing for will succeed or fail, and you can’t afford to take this decision l
21 Jul 2018 in Business Developmentguest post

Affiliate Marketing: From Zero to Your First Online Earnings

One of the most popular ways of monetizing a website (i.e. earning income from it) is affiliation - promoting other companies' products and services in exchange for commissions.
20 Sep 2017 in Search Engine Optimizationguest post

Optimize All the Things: How to Combine SEO and CRO for Best Results

Balancing the needs of traffic acquisition and conversion optimization can be tricky at times, so here's a primer on how they mix together.